Boombayah

"Boombayah" (Korean: 붐바야; RR: Bumbaya) is the debut single of South Korean girl group Blackpink. It was released coupled with "Whistle" as a digital single album titled Square One, on August 8, 2016 by YG Entertainment. "Boombayah" topped the Billboard World Digital Songs chart in the first week of sales.

"Boombayah"
Single by Blackpink
from the album Square One
A-side"Whistle"
ReleasedAugust 8, 2016 (2016-08-08) (KR ver.)[1]
August 29, 2017 (2017-08-29) (JP Ver.)[2]
FormatMusic download
GenreEDM[3]
Length4:00
Label
Composer(s)
Lyricist(s)
Producer(s)
Blackpink singles chronology
"Boombayah"
(2016)		 "Whistle"
(2016)
Music video
"Boombayah" on YouTube

Background and release

"Boombayah" was released on August 8, 2016 at 8 p.m. KST as a digital single titled Square One, coupled with "Whistle", through various digital music portals in South Korea.[4][1]

Music video

The music video for "Boombayah" was directed by Seo Hyun-seung,[5] and it was released on Blackpink's official YouTube channel on August 8, 2016.[6][7]

On January 31, 2017, the music video for "Boombayah" hit 100 million views on YouTube, which makes Blackpink the fifth K-pop girl group to reach 100 million views, as well as the fastest debut music video of any K-pop act to reach this milestone. As of June 2020, the video has surpassed 800 million views.[8][9]

Promotion

Blackpink promoted "Boombayah" at their debut stage on SBS' Inkigayo on August 14, 2016.[10][11] They subsequently promoted the song for the two following weeks on Inkigayo,[12][13] and also performed "Boombayah" at the 26th Seoul Music Awards on January 19, 2017.[14].

Critical reception

Billboard K-Town's Jeff Benjamin said that they "embrace the hip-hop sensibilities and club-ready sounds with which their seniors gained an international following", referring to their labelmates Psy, Big Bang and 2NE1. He said "Boombayah" has "booming, exotic beats".[15]

Commercial performance

"Boombayah" entered at number 7 with 88,215 downloads sold and 1,866,737 streams in South Korea.[16][17][18]

In the United States, "Boombayah" topped Billboard's World Digital Songs for the week August 27, 2016.[19][20] In its second week on the chart, "Whistle" placed at number 3 for the week September 3, 2016.[21]

Charts
Chart (2016-17) Peak
position
Finland (Suomen virallinen lista)[22] 21
France (SNEP)[23] 196
Japan Hot 100 (Billboard)[24] 16
South Korea (Gaon Digital Chart)[16] 7
US World Digital Songs (Billboard)[25] 1

References
  1. "Square One – Single by BLACKPINK on Apple Music". iTunes. Retrieved 2016-08-18.
  2. "BLACKPINK「BLACKPINK - EP」を Apple Music で". iTunes. Retrieved 2017-08-08.
  3. "A Beginner's Guide To K-Pop Queens BLACKPINK". Idolator. August 3, 2017. Retrieved May 1, 2019.
  4. "앨범 정보>멜론". www.melon.com. Retrieved 2016-08-18.
  5. Chu, Yanchingsally (August 5, 2016). "Blackpink Discloses the Teaser Image of its First Song 'Boombayah'". BNT News.
  6. BLACKPINK (2016-08-08), BLACKPINK – '휘파람'(WHISTLE) M/V, retrieved 2016-08-19
  7. BLACKPINK (2016-08-08), BLACKPINK – '붐바야'(BOOMBAYAH) M/V, retrieved 2016-08-19
  8. 박보람 (2020-04-20). "BLACKPINK becomes only K-pop artists with 3 songs topping 800 mln YouTube views". Yonhap News Agency. Retrieved 2020-06-20.
  9. "BLACKPINK's "Kill This Love" Becomes Their 3rd MV To Hit 850 Million Views". Soompi. 2020-06-04. Retrieved 2020-06-20.
  10. "BLACKPINK – '휘파람'(WHISTLE) 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  11. "BLACKPINK – '붐바야(BOOMBAYAH)' 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  12. "BLACKPINK - '붐바야(BOOMBAYAH)' 0821 SBS Inkigayo : '휘파람(WHISTLE)' NO.1 OF THE WEEK". August 21, 2016. Retrieved May 5, 2017.
  13. "BLACKPINK - '붐바야(BOOMBAYAH)' 0828 SBS Inkigayo". August 28, 2016. Retrieved May 5, 2017.
  14. "BLACKPINK - '불장난 (PLAYING WITH FIRE)' + '붐바야 (BOOMBAYAH)' in 2017 Seoul Music Awards". January 19, 2017. Retrieved May 5, 2017.
  15. Benjamin, Jeff (August 16, 2016). "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Billboard. Retrieved August 16, 2016.
  16. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2016-08-18.
  17. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2016-08-18.
  18. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Archived from the original on 2016-09-13. Retrieved 2016-08-18.
  19. "World Digital Songs : Aug 27, 2016 | Billboard Chart Archive". Billboard. Retrieved 2016-08-18.
  20. "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Retrieved 2016-08-18.
  21. "World Digital Songs : Sep 03, 2016 | Billboard Chart Archive". Billboard. Retrieved 2016-08-25.
  22. "Blackpink: Boombayah" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved December 15, 2019.
  23. "Lescharts.com – Blackpink – Boombayah" (in French). Les classement single. Retrieved November 18, 2016.
  24. "Billboard Japan Hot 100 2017/08/28". Billboard Japan (in Japanese). Retrieved August 24, 2017.
  25. "Chart Search "Blackpink"". Billboard. Retrieved November 18, 2016.
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