770 Broadway

770 Broadway is a large mixed-use commercial office building in NoHo, Manhattan, in Lower Manhattan, New York City. The building occupies an entire square block between 9th and 8th Streets from north to south, and between Broadway and Fourth Avenue, from west to east. It was originally home to the now-defunct Wanamaker's department store.

770 Broadway
770 Broadway, from 4th Avenue, with the Astor Place subway station (4, ​6, and <6> trains) visible below
General information
TypeOffice, retail
Architectural styleCast-iron
Location770 Broadway
New York, New York 10003
United States
Coordinates40.7307°N 73.9913°W / 40.7307; -73.9913
Completed1907
Technical details
Floor count15
Lifts/elevators14 passenger, 6 freight[1]

History

770 Broadway was built between 1903 and 1907 by the great American architect Daniel Burnham as an annex to the original Wanamaker's department store in New York, which was located north across 9th Street[2] and had started its life as A. T. Stewart's "Iron Palace" in 1862. The two buildings were connected by a sky bridge, dubbed the "Bridge of Progress", as well as a tunnel that ran under 9th Street. The Annex originally included a central court, as well as an Auditorium that housed an important pipe organ and where ambitious musicales were held with top musicians and orchestras. The Wanamaker Auditorium was also an early television studio. In 1954, due to the northward migration of the shopping district, Wanamaker's decided to close the business. The northern lot was sold in 1955 and a fire in 1956 gutted the Stewart building while it was under demolition.[3][4] The annex at 770 Broadway survived, however, and was turned into office space that quickly filled with tenants, among them Chemical Bank (now J.P. Morgan Chase).[5]

Current tenants

Currently, it serves as the New York or worldwide headquarters to several major global brands, including:

The basement, street-level, and second floor are tenanted by a Kmart Discount Department store, opened in 1996.

The building is managed by Vornado Realty Trust.[1]

References
  1. "770 Broadway, Midtown South, New York City - Overview and Leasing Contacts". vnony.com. Archived from the original on 2014-10-19. Retrieved 2014-10-11.
  2. "East 9th Street Then and Now". gvshp.org.
  3. "Wanamaker's Fire". norman.hrc.utexas.edu. New York Journal-American. 15 July 1956. Retrieved 2020-03-05 – via Harry Ransom Center at University of Texas at Austin. Wanamaker's Fire : The scene on the streets as firemen and firetrucks battle the 25-hour long blaze at the old Wanamaker's Department Store.
  4. Fletcher, Tom (18 March 2014). "New York Architecture Images - WANAMAKER'S". www.nyc-architecture.com. Archived from the original on 27 October 2005. Retrieved 2020-03-05. A second-story bridge connecting the two, seen at the left of Abbott's photograph--was called "The Bridge of Progress."
  5. tom Miller. "Daytonian in Manhattan". daytoninmanhattan.blogspot.com.
  6. "Our office locations". Oath. Retrieved 2017-12-24.
  7. "THEHUFFINGTONPOST.COM, INC. Company Information". Hoover's Inc. Retrieved March 10, 2015.
  8. "Contact Information". AOL Corp.
  9. "Facebook NY". Facebook.
  10. "A look inside Facebook's New York office". The Real Deal New York. 2016-11-26. Retrieved 2017-12-24.
  11. "J.Crew Expands at 770 Broadway - Commercial Observer". Commercial Observer.
  12. Laura Kusisto (13 August 2012). "Media Turning to New Page". WSJ.
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