We Buy Any Car

We Buy Any Car Limited
Limited company
Industry Automotive industry
Headquarters Manchester, United Kingdom
Number of locations
 210+ branches (2015) [1]
Revenue £557m (2014) [1]
Owner BCA Market Place PLC
Number of employees
 386 (2015) [1]
Parent BCA
Website www.webuyanycar.com
We Buy Any Car office in Asda car park at Middleton, Leeds.

We Buy Any Car Limited is an automotive purchasing and wholesale company headquartered in Farnham, Surrey, United Kingdom.[2] It has branches in the U.K. and the United States. The U.S. corporate office is headquartered in Media, Pennsylvania in the Greater Philadelphia region.

The company was founded in 2006 by Noel and Darren McKee. In May 2010 the company expanded into the market of buying vans, through the brand webuyanyvan.com.[3] The company have had over 750,000 customers. In 2013, the company was purchased by the British Car Auctions (BCA). In 2015, BCA was floated on to the stock market.

International operations

In March 2011, We Buy Any Car launched operations in the United States of America.

Advertising

We Buy Any Car is well known within the United Kingdom for its advertisements that make use of repetitive beats.

In October 2015 the webuyanycar.com 'Breakdancing Newsreader' advert was voted as having the 7th most popular jingle of all TV ads over the past 60 years in The Sun newspaper.

In recent years We Buy Any Car have developed their advertising campaigns, showing various customers sat on plush sofas detailing their experience with webuyanycar.com. The well-known jingle has evolved into a more subtle xylophone chime played at the end of each advert.

The TV adverts have led to numerous parodies including We Hatch Any Egg[4] and We Buy Any Cat.[5]

Research

We Buy Any Car undertakes regular industry related research.

In late 2010, it released research highlighting the reduction in car maintenance skills amongst UK males.[6]

At the beginning of 2011, We Buy Any Car completed research into the most commonly used car names; concluding that the most common car name is 'Betty'.[7]

In March 2012, through analysis of more than 410,000 cars purchased, webuyanycar.com discovered that in 2012 for the first time, more women than men sold second hand cars. It also identified that the current "average" car sold in Britain is a five-year-old Vauxhall Corsa with 57,000 miles on the clock.[8]

In 2014 the company released the results of a mock Driving Theory Test on their website, revealing that 6 in 10 people who sat their test failed.

Corporate social responsibility

We Buy Any Car sponsors the charity Brake.[9]

In October 2012 it launched ‘See Me Stay Safe’ a campaign supported by Brake, to encourage children to stay visible as the days get darker. webuyanycar.com distributed 5,000 hi-visibility vests to 5,000 children from Chester before the clocks went back.[10]

References

  1. 1 2 3 "2011 Tech Track 100, Rank:25 We Buy Any Car". Archived from the original on 7 July 2012. Retrieved 21 November 2011.
  2. ↑ "webuyanycar.com Terms & Conditions." We Buy Any Car. Retrieved on 17 November 2011.
  3. ↑ "We Buy Any Car Newsletter May 2010". Retrieved 17 November 2011.
  4. ↑ "We Hatch Any Egg". Archived from the original on 3 November 2011. Retrieved 18 November 2011.
  5. ↑ "We Buy Any Cat". Archived from the original on 28 November 2011. Retrieved 21 November 2011.
  6. ↑ "Men Dipsticks at Car Maintenance". Irish Independent. 31 October 2010. Retrieved 18 November 2011.
  7. ↑ "Poll reveals popular car names". Retrieved 21 November 2011.
  8. ↑ Love, Martin (17 March 2013). "Volkswagen Golf: car review". The Guardian. London.
  9. ↑ "Brake". Retrieved 21 November 2011.
  10. ↑ "Road Safety Week an initiative by Brake - Home". Roadsafetyweek.org.uk. Retrieved 2016-09-17.
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