The Chicken Rice Shop

TCRS Restaurants Sdn Bhd
Private
Industry Food & Beverages
Founded 2000 (USJ, Subang Jaya)
Founder Gaik Wong
Headquarters Kota Damansara, Petaling Jaya, Malaysia
Key people
 Mrs Gaik Wong, Co-Founder and Managing Director
Products Chicken Rice
Revenue $100 million MYR (2016)
Website www.thechickenriceshop.com

TCRS Restaurants Sdn Bhd (doing business as The Chicken Rice Shop) is a company incorporated in Malaysia, which was established in June 2000. The Chicken Rice Shop (TCRS) is a chicken rice and Halal family restaurant chain in Malaysia.

The Chicken Rice Shop serves what it calls "grandmother's traditional Hainanese secret recipe chicken rice" and local Malaysian dishes.

With the successful growth of TCRS in their domestic markets, they plan to spread the culture of the Malaysian way of life into the Indonesia market 2007, followed by Australia, Singapore and other Asian countries.[1] Their slogan is Bukan Sekadar Nasi Ayam: (Not just Chicken Rice) in Malay and "Chicken Rice and More" in English. It was started by Wong Kah Lin and her mother Gaik Wong, a former executive at KFC Malaysia. During Taylor's Subang Jaya SAM 1990 Wong Kah Lin had already planned to open chicken business like her mother. After class she could be seen holding note pad like want to take down some order from lecturers and students.

As at June 2018, with more than 100 outlets in South East Asia, TCRS is currently the largest chicken rice restaurant chain in the world.

Locations

The Chicken Rice Shop store at Mid Valley Megamall in Malaysia.

Up to date, there are a total of 90 outlets in the Peninsular Malaysia and 6 each in Sabah and Sarawak (excluding Labuan).

Domestic

International

See also

References

  1. ↑ Chicken Rice Shop in regional franchising plan, Published September 2005
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