Al Baik

Al Baik
Private
Industry Restaurants
Founded 1974 (1974)
Founder Shakour AbuGhazalah
Headquarters Jeddah, Saudi Arabia
Number of locations
 84
Key people
 Ihsan AbuGhazalah, Chairman, Rami AbuGhazalah, CEO
Products Quick Service Food, including fried chicken, shrimp, and fish
Website albaik.com
An Al Baik chicken meal with fries, soft drink and ice cream.

Al Baik (Arabic: البيك‎, meaning Bey, and stylized as ALBAiK) is a major fast food restaurant chain in Saudi Arabia that primarily sells broasted chicken and shrimp with a variety of sauces. It is one of the major consumers of chicken in Saudi Arabia.[1] The chain has more than 40 branches in Jeddah where it is headquartered: eight in Mecca, six in Medina, one in Taif, one in Yanbu, one in Al Qunfudhah, one in Al-Lith, one in Al-Kharj, and one in Riyadh .[2] Recently, Albaik started expanding further into the central region of Saudi Arabia with two branches opened in Buraidah, and planning to open in Abha and further branches planned for the city, in addition to other main cities in the region.[3] This marked the first time the chain has expanded outside its main service area in Saudi Arabia's western provinces. Al Baik was also introduced in Saudi Arabia's South Province, in the city of Jizan in 2016.

History

  • In September 1974, Shakkour AbuGhazalah renovated an old warehouse he was renting, and opened the first pressure fried chicken restaurant in Saudi Arabia.[4] It was located on Old Airport Road in Jeddah.[5]
  • In 1984, the 18 secret herbs and spices recipe was developed.
  • In 1986, ALBAIK was registered as a trade mark in Saudi Arabia.
  • In 1990, the first ALBAIK restaurant opened in Mecca.
  • In 1994, Harrag, the ALBAIK spicy chicken was introduced.
  • In 1995, jumbo shrimp was introduced.
  • In 1996, value shrimp was introduced.
  • In 1996, the Young Scientist was the first program introduced as part of ALBAIK and Coca-Cola's corporate social responsibility commitment towards society in association with the Jeddah Science and Technology Center.
  • In 1998, ALBAIK built three seasonal locations in Mina, and began serving pilgrims during Hajj.
  • In 1999, Chicken fillets nuggets were introduced.
  • In 2000, a 30,000 m2 (320,000 sq ft) food processing factory was inaugurated for Aquat Food Industries – a sister company of ALBAIK and the main producer and supplier of its menu.
  • In 2000, spicy chicken fillet nuggets were introduced.
  • In 2001, the first ALBAIK restaurant opened in Medina.
  • In 2001, the House Hero children education and training program was introduced.
  • In 2002, chicken fillets and spicy chicken fillets sandwiches were introduced.
  • In 2002, the first ALBAIK Xpress limited menu food court concept was opened in Diyafa Mall in Mecca.
  • In 2005, fish became a feature on the ALBAIK menu with the introduction of the fish sandwich.
  • In 2005, "Nazeeh & Wartan" - the Clean Up the World program for Saudi Arabia was introduced with Coca-Cola, in association with the United Nations Development Programme and Jeddah Science and Technology Center.
  • In 2006, the largest quick service restaurant kitchen in the world was opened in Mina as a seasonal restaurant to serve pilgrims during Hajj.
  • In 2005, ALBAIK opened in Yanbu City.
  • In 2006, fish fillets and the Shrimp Sandwich were introduced.
  • In 2012, pineapple chunks were introduced.
  • In 2013, ALBAIK opened an express restaurant in a Sasco Petrol station on the highway road from Medina to Jeddah.
  • In 2014, ALBAIK introduced the Big Sandwich.
  • In 2015, ALBAIK opened its first restaurant outside of Hejaz in Buraidah, Qaseem.
  • In 2016, ALBAIK opened its first branch in Jizan
  • Later in 2016, ALBAIK introduced the Saj DeLite low calorie sandwich.
  • Also in 2016, ALBAIK introduced a Spicy version of the Saj DeLite called Lahaleebo three months later.
  • In 2017, ALBAIK introduced the Tawook sandwich
  • Also in 2017, ALBAIK introduced the Lahaleebo Tawook sandwich, a spicy version of the Tawook.
  • In 2018, ALBAIK opened its first branch in Riyadh.

See also

References

  1. ↑ McNulty, Brian (2004). "The Saudi poultry market". Middle East Grocer. 10 (5). Archived from the original on 14 December 2005. Retrieved 9 July 2006.
  2. ↑ List of Al Baik locations
  3. ↑ "ALBAIK signs agreement with Qassim Municipality". Albaik. Retrieved 8 April 2012.
  4. ↑ "Al Baik CEO inspires PEG members". Saudi Gazette. 29 November 2012. Archived from the original on 12 December 2013. Retrieved 7 December 2013.
  5. ↑ Sean O'Neill (26 September 2011). "8 foreign fast-food chains worth a taste". CNN. Retrieved 7 December 2013.
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