Storm (soft drink)

Storm
Type Lemon-lime soft drink
Manufacturer PepsiCo
Distributor PepsiCo
Country of origin United States
Introduced 1998
Discontinued 2000
Color Clear
Flavor Lemon-Lime
Variants Diet Storm
Related products Lemon-Lime Slice, Mountain Dew Ice, Mist Twst

Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one which was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.

Although Storm was only offered in test markets, Pepsi included it in their marketing of Star Wars: Episode I – The Phantom Menace, and offered cans with characters in both Storm and Light storm varieties.[1]

Pepsi already had an existing offering, lemon-lime Slice, although it, like Sprite, was caffeine-free.

Pepsi dropped Storm while it was still in the test market stage. Test markets included Denver, Indianapolis, Omaha, San Francisco, Las Vegas, Milwaukee, and Philadelphia.[2] Lemon-lime Slice was dropped in favor of a new formula, marketed as Sierra Mist in 2000.[3]

See also

References

  1. ↑ "Sodafinder.com: Buy Frequently Asked Questions here!". Sodafinder.com. Retrieved August 5, 2017.
  2. ↑ "Guerrilla marketing is going mainstream. Advertising: Pepsi starts a new campaign for its citrus soda, which so far hasn't taken anyone by storm". Faqs.org. Retrieved August 5, 2017.
  3. ↑ "Archived copy". Archived from the original on November 17, 2010. Retrieved December 2, 2010.


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