My World 2.0

My World 2.0
Studio album by Justin Bieber
Released March 19, 2010
Recorded November 2008–2009
Genre
Length 37:37
Label
Producer
Justin Bieber chronology
My World
(2009)My World2009		 My World 2.0
(2010)		 My Worlds: The Collection
(2010)My Worlds: The Collection2010
Singles from My World 2.0
  1. "Baby"
    Released: January 18, 2010
  2. "Never Let You Go"
    Released: March 2, 2010
  3. "Eenie Meenie"
    Released: March 23, 2010
  4. "Somebody to Love"
    Released: April 20, 2010
  5. "U Smile"
    Released: August 9, 2010

My World 2.0 is the debut studio album by Canadian singer-songwriter Justin Bieber. The album was released on 19 March 2010, by Island Records. It is considered the second half of a two-piece project, being supplemented by his debut extended play My World (2009). After signing a recording contract in light of his growing popularity on YouTube, Bieber worked with collaborators including his mentor Usher, and producers Tricky Stewart, The-Dream, and Midi Mafia. The record follows in the same vein as My World, incorporating pop, R&B, and experimental hip hop elements. Lyrically, it discusses teen romance and coming of age situations.

Upon its release, My World 2.0 received generally favorable reviews from music critics, who complimented its production. It debuted at number one on the US Billboard 200 with first-week sales of 283,000 copies. In doing so, Bieber became the youngest solo male artist to top the chart since Stevie Wonder in 1963. With My World peaking at number five that week, he became the first artist to occupy two top-five positions since Nelly in 2004.[1] The album went on to sell more copies in its second week, becoming the first album since The Beatles' 1 to debut at number one, and sell more the following week.[2] Bieber also had his second consecutive number one album in Canada, and in its second week the album peaked at number one in Ireland, Australia, and New Zealand. It also charted in the top ten of fifteen other countries. Bieber supported the album with his very first headlining tour, the My World Tour.

The album was preceded by the lead single, "Baby", featuring Ludacris, which was released on 18 January 2010, and two digital singles, "Never Let You Go" on 2 March 2010, and "U Smile" on 16 March 2010. "Somebody to Love" aired on the radio as the album's second single on 20 April 2010, and "U Smile" was released on the radio as the album's third single on August 24, 2010. The album received a Grammy Award nomination for Best Pop Vocal Album at the 2011 ceremony.

Background and composition

In 2009, in an interview with Billboard at the Z100 Jingle Ball, Bieber explained the reasoning behind splitting his debut release into two parts, My World and My World 2.0. Bieber said that people do not want to wait "over a year and half" for new music, and it was decided best to give it in parts.[3] In an interview with the Houston Chronicle, Bieber stated, "I wanted to do something that was a little bit more R&B and that could reach out to everyone. I just wanted to be able to show my vocal abilities."[4] In a piece with The New York Times Bieber stated that most of the production took place in Atlanta, and confirmed collaborating again with Tricky Stewart and The-Dream.[5] Bieber said, that he was hoping that the album would be much better, considering that My World was his first time in a studio, calling himself "a rookie last album because it was during my first year."[5]

"I think I am growing up and that the lyrics show that. That song is about my dad and having him not always being there. But my dad and I now have a great relationship. And I'm fine that stuff like that is coming out. I want to sing about things that are going on in my life, and a lot of people will be able to relate to it."[5]

Justin Bieber on change in lyrical content and "Where Are You Now"

The album has been described as "edgier and more mature" than its predecessor. Sara Anderson of AOL Music commented that "his sophomore release also showcases pop-y and hip-hop fused tracks".[6] The record has also been said to mine "vintage teen-pop themes" but play as "2010-model bubblegum".[7] It has also been called "catchy, upbeat and dreamy", bringing to mind "smash dance hits".[8] The lyrical content consists of "necessary us-against-the-world teen-love dramatics."[9] Jody Rosen of Rolling Stone commented that, "As long as there has been rock & roll, there have been pretty-boy singers like Bieber, offering a gentle introduction to the mysteries and heartaches of adolescence: songs flushed with romance but notably free of sex itself."[7]

The album's lead single, "Baby", coined by Rolling Stone as a "consciously crafted throwback" draws from fifties music and doo-wop while incorporating a hip-hop influence.[7] The lyrical contents refer to the departure of a first love in lines such as, "And I wanna play it cool/But I'm losin' you…/I'm in pieces/Baby fix me…."[10] Monica Herrera of Billboard said that "Somebody to Love" and "Eenie Meenie" were "hardwired for Top 40".[11] "Somebody to Love" contains influences of European music, notably dance and disco, and is a "straightforward plea for a soul mate".[7][12] "Eenie Meenie" has been described as "sultry reggaton", and references childhood rhymes.[13] Two of the album's tracks, "Runaway Love" and "U Smile" echo Motown, and critics claimed the tracks go beyond Bieber's demographic.[13] The first has been compared to the work of Michael Jackson and the Jackson 5, influenced by funk and disco.[7][13] The song has been described as "lush" and "sauntering", giving off a summer vibe.[7] Jon Caramanica of The New York Times said "Runaway Love" was a "winning amalgam" of New Edition and Depeche Mode's "Policy of Truth."[14] However, the song's "breezy groove" has been said to reminisce Janet Jackson's "Runaway" and Justin Timberlake's "Rock Your Body." The latter, "U Smile", compared to Hall & Oates, has a "bluesy" feel, and makes use of metaphors such as, "You are my ends and my means/With you there's no in between."[14][15]

Andy Kellman of Allmusic commented that the album's ballads could be considered adult contemporary "if the singer happened to be of age".[9] The album's ballads, such as "Never Let You Go" and "Stuck in the Moment" mix "love-struck lyrics with big, lovable, choruses".[7] The previous has been noted to have distinct similarities to Chris Brown's "Forever", while the latter makes references to doomed couples such as Romeo & Juliet, Bonnie & Clyde and Sonny & Cher.[9][12][15] In "That Should Be Me", a "sobbing ballad", Bieber "plays the scorned ex", with lyrics like, "Did you forget all the plans that you made with me?".[11][12] "Up"'s lyrics have Bieber realize love makes him invulnerable as he sings about how a relationship can only get better, with exaggerated lines such as, "We'll take it to the sky/Past the moon/Through the galaxies."[7][12] A Wal-Mart bonus track, "Where Are You Now", an extension of sorts of My World 's "Down To Earth", focuses on Bieber's feelings after his parents' splitting up.[5]

Singles

"Baby" featuring Ludacris, was released as the album's lead single on January 18, 2010, and it went on to impacted the mainstream and rhythmic radio formats. The song had held Bieber's highest peaks, reaching number three and five, respectively in Canada and the United States, and it charted in the top ten of five other countries.

"Somebody to Love" was sent to mainstream and rhythmic radio as the album's second single on April 20, 2010. It has reached and released into the top twenty in most of the countries.

"U Smile", which was originally released as the second digital single, was played on the mainstream radio as the album's third single on August 24, 2010,[16] and in on September 6, 2010.[17] It has already peaked at numbers 17 and 21 in Canada and the United States, respectively. It also peaked at number 98 in the United Kingdom due to strong digital downloads.

"Never Let You Go" was released as the first digital-only single from the album on March 2, 2010. It debuted at numbers 14 and 21 in Canada and the United States, respectively. The song has an accompanying video, which was shot at the Atlantis resort in the Bahamas.[18] It was thought to be the album's second single, but is unknown since "Somebody to Love" was sent to radio as the second single.

Promotion

As he did with My World, Bieber went on a radio promotion spree in addition to other appearances. Bieber performed in Berlin for the Dome 53 on March 5, 2010.[19] In the United Kingdom he appeared on British talk show Alan Carr: Chatty Man,on breakfast television show GMTV, and on Live from Studio Five.[20] Bieber performed several songs from My World and My World 2.0 on QVC's "Q Sessions" on March 9, when his album was up for pre-sale on the network.[21] He and Selena Gomez performed at a concert at the Houston Rodeo on March 21.[22] Bieber also appeared on ABC's Nightline and in a CBS News segment interview with Katie Couric.[23] on He also performed on The View on March 23, and returned on the show for the March 24, episode, during which he also performed on BET's 106 & Park and the Late Show with David Letterman.[24] Bieber followed up the album with performances at the 2010 Kids' Choice Awards on March 27, 2010 and as the musical guest on Saturday Night Live in April. Bieber also promoted the album on The Oprah Winfrey Show on May 11, 2010, and performed on this season's American Idol. Bieber continued the album's promotion by performing on The Today Show on June 4, 2010 and on June 19 at the "MuchMusic Awards".

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic68/100[25]
Review scores
SourceRating
Allmusic[9]
BBC Music(positive)[12]
The Boston Globe(mixed)[13]
Entertainment Weekly(B)[15]
National Post(positive)[8]
The New York Times(mixed)[14]
Rolling Stone[26]
Sputnikmusic(2.5/5)[27]
The Washington Post(mixed)[28]

My World 2.0 received an average score of 68 of 100 at music review aggregator Metacritic.[29] Andy Kellman of Allmusic has the album at a rating of four out of five stars, praising the album for its "upbeat R&B-flavored pop songs" along with Bieber's ballads that "might be termed adult contemporary if the singer happened to be of age". He also complimented the dance-pop songs, calling them, "light on the ears yet memorable; and that "the unrequited material sounds deeply felt; the ballads have all the necessary us-against-the-world teen-love dramatics."[9] Leah Greenblatt of Entertainment Weekly gave the album a B rating, stating that it "won't likely affect any adults not in the direct blast radius of Bieber's target range", however she praised his "R&B swagger" which reminded her " of early-days Usher and Justin Timberlake", along with commending the song "U Smile" as a "shimmery slice of Hall & Oates-style blue-eyed souland", and finally stating "there's real talent, it seems, under all that hair."[15]

However, Sputnikmusic's Rudy Klapper found that his producers "do him little favors" and commented on its substance, "Nearly every song requires some sort of suspension of belief thanks to the lyrics, but if one ignores just what bull*** Bieber is spewing at any given time, My World 2.0 reveals itself as a largely unobjectionable slice of harmless pop music."[27] Luke O'Neil of The Boston Globe criticized the music's "recycling" of different styles and wrote in conclusion, "will anyone care about this record of au courant R&B, soul, and junior high pop five minutes into the future? Give it some time."[13] Jon Caramanica of The New York Times called the album "an amiable collection of age-appropriate panting with intermittent bursts of misplaced precociousness", but added that "Bieber's fumbles are easily muffled by his production — more technology — which, while less ambitious here than on his debut EP, is still brutally effective."[14] Rolling Stone gave it three out of five stars and called it "a seriously good pop record, one that mines vintage teen-pop themes but plays like a primer on 2010-model bubblegum."[26]

Track listing

The track listing was confirmed on Bieber's official website on February 26, 2010.[30]

No.TitleWriter(s)Producer(s)Length
1."Baby" (featuring Ludacris)
  • Stewart
  • The-Dream
3:34
2."Somebody to Love"
Stereotypes3:40
3."Stuck in the Moment"
  • Yip
  • Reeves
  • Romulus
  • Dan August Rigo
  • Bieber
  • Michael Ray Nguyen-Stevenson
Stereotypes3:42
4."U Smile"
  • Jerry Duplessis
  • Altino (co.)
3:16
5."Runaway Love"
  • Melvin Hough II
  • Rivelino Wouter
  • Timothy Thomas
  • Theron Thomas
  • Bieber
Mel & Mus3:32
6."Never Let You Go"
Cox4:24
7."Overboard" (featuring Jessica Jarrell)
4:11
8."Eenie Meenie" (with Sean Kingston)
Blanco3:22
9."Up"
The Messengers3:54
10."That Should Be Me"
The Messengers3:52
Total length:37:37

Personnel

Charts

Certifications

Region CertificationCertified units/Sales
Australia (ARIA)[52] 3× Platinum 210,000^
Belgium (BEA)[53] Platinum 30,000*
Brazil (Pro-Música Brasil)[54] 3× Platinum 120,000*
Canada (Music Canada)[55] 3× Platinum 240,000^
GCC (IFPI Middle East)[56] Gold 3,000*
Italy (FIMI)[57] Platinum 60,000*
Mexico (AMPROFON)[43] 3× Platinum 180,000^
New Zealand (RMNZ)[58] 2× Platinum 30,000^
Switzerland (IFPI Switzerland)[59] Platinum 30,000^
United States (RIAA)[60] 3× Platinum 3,300,000[61]

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Country Date Label Format Edition
Poland March 19, 2010[62][63] Universal Music CD, digital download Standard, My Worlds
Germany
France March 22, 2010[64] My Worlds
Worldwide March 23, 2010
Canada Standard
United States Island Records CD, digital download
Australia March 26, 2010[65] Universal Music CD
United Kingdom March 21, 2010[66] Mercury Records Digital download My Worlds
March 22, 2010[67] CD
Brazil March 23, 2010[68] Universal Music CD, digital download
Australia April 2, 2010[69] Standard Digital download
April 23, 2010[70] CD, digital download My Worlds (Australian edition)
Japan May 19, 2010[71] CD, CD+DVD My Worlds
Worldwide February 12, 2016 Vinyl My World 2.0
  • My Worlds is a re-release of My World with the 10 new tracks added.

See also

Justin Bieber discography

References

  1. ↑ "Chart Beat Thursday: Justin Bieber, Train, Scorpions – Chart Beat". Billboard.com. Retrieved 2010-05-07.
  2. ↑ "Usher Tops Billboard 200, Justin Bieber Tops First Week Sales". Billboard. 2010-04-07. Retrieved 2010-04-07.
  3. ↑ "Chart Stars Talk 2010 Plans". Billboard. 2009-12-30. Retrieved 2010-01-12.
  4. ↑ "Justin Bieber talks Rodeo, Beyoncé, Chuck Norris". Houston Chronicle. 2010-03-18. Retrieved 2010-03-18.
  5. 1 2 3 4 Silva, Horacio (2010-03-23). "Pop's Heir Apparent – Justin Bieber". The New York Times. Retrieved 2010-06-19.
  6. ↑ Anderson, Sara D. (2010-03-23). "Justin Bieber 'My World 2.0' – New Album". AOL Music. Retrieved 2010-04-24.
  7. 1 2 3 4 5 6 7 8 Rosen, Jody. "My World 2.0 by Justin Bieber". Rolling Stone. Retrieved 2010-06-24.
  8. 1 2 Kaplan, Ben. "His tricks are for tweens". National Post. Retrieved 2010-06-18.
  9. 1 2 3 4 5 Kellman, Andy (20 March 2010). "Justin Bieber – My World 2.0 – Album Review". AllMusic. Retrieved 21 March 2010.
  10. ↑ Vena, Jocelyn (2010-01-19). "Justin Bieber's 'Baby' Features Ludacris Rapping About First Love". MTV News. Retrieved 2010-06-15.
  11. 1 2 Herrera, Monica (2010-04-09). "Justin Bieber, "My World 2.0"". Billboard. Nielsen Business Media, Inc. Retrieved 2010-06-18.
  12. 1 2 3 4 5 McAlpine, Frasier (2010-03-22). "Justin Bieber My Worlds Review". BBC. Retrieved 2010-03-22.
  13. 1 2 3 4 5 O'Neil, Luke (2010-03-29). "Justin Bieber My World 2.0". Boston Globe. Retrieved 2010-05-21.
  14. 1 2 3 4 Caramanica, Jon (21 March 2010). "Justin Bieber – My World 2.0 – Album Review". The New York Times. Retrieved 22 March 2010.
  15. 1 2 3 4 Greenblatt, Leah (10 March 2010). "Justin Bieber – My World 2.0 – Album Review". Entertainment Weekly. Retrieved 21 March 2010.
  16. ↑ "Available for Airplay". FMQB. Archived from the original on 2017-02-07. Retrieved 2010-08-04.
  17. ↑ Praxis Media. "Radio1 Rodos Greece ::: UK Forthcoming Singles ::: Charts, DJ Promos, Dance, Lyrics, Free Mp3 Samples Downloads". Radio1.gr. Archived from the original on 2012-12-31. Retrieved 2010-10-13.
  18. ↑ Knowles, Lori (May 19, 2010). "Atlantis like Vegas for kids". Toronto Sun. Retrieved 2010-05-21.
  19. ↑ Sneed, Elizabeth. "Singer Justin Bieber would date a fan". Charlotte Observer. Retrieved 2010-03-23.
  20. ↑ "Justin Bieber saves the day as he pulls a fan from a crushing crowd". OK! Magazine. Retrieved 2010-03-23.
  21. ↑ Young, John (2010-03-11). "When Justin Bieber met QVC". Entertainment Weekly. Retrieved 2010-03-23.
  22. ↑ Laston, Jennifer (2010-03-22). "What a roundup:Rodeo closes with record attendance highs". Houston Chronicle. Retrieved 2010-03-23.
  23. ↑ Kennedy, Clifden (2010-03-17). "@katiecouric: How Justin Bieber Got Discovered". CBS News. Retrieved 2010-03-23.
  24. ↑ "Justin Bieber Makes Millions Happy With the Release of 'My World 2.0'". AOL JSYK. 2010-03-23. Retrieved 2010-03-23.
  25. ↑ Dietz, Jason. "My World 2.0 - Justin Bieber". Metacritic.com. Retrieved 2010-03-23.
  26. 1 2 Rosen, Jody (2010-03-22). "My World 2.0 : Justin Bieber : Review". Rolling Stone. Jann S. Wenner. Album Reviews. Archived from the original on 2010-03-25. Retrieved 2012-03-31.
  27. 1 2 Klapper, Rudy (March 24, 2010). "Justin Bieber - My World 2.0 (staff review)". Sputnikmusic. Retrieved 2012-02-25.
  28. ↑ Richards, Chris (2010-03-22). "Album review: Justin Bieber's 'My World 2.0'". Washington Post. Retrieved 2010-03-23.
  29. ↑ "Justin Bieber – My World 2.0 – Metacritic". Metacritic. Retrieved 2010-03-23.
  30. ↑ "My World 2.0 Official Tracklisting". Justinbiebermusic.com. 2010-02-26. Archived from the original on 2010-04-10. Retrieved 2010-02-26.
  31. ↑ "Australia Singles Top 50". Acharts.us. May 3, 2010. Retrieved 2010-05-02.
  32. 1 2 Steffen Hung. "Justin Bieber – My World". Hitparade.ch. Retrieved 2010-05-07.
  33. 1 2 Steffen Hung. "Justin Bieber – My World 2.0". Hitparade.ch. Retrieved 2010-05-07.
  34. ↑ "Associação Brasileira de Produtores de Disco". ABPD. 2010-05-13. Archived from the original on 2012-04-30. Retrieved 2010-06-05.
  35. ↑ "Canadian Albums". Billboard.com. Retrieved 2010-05-07.
  36. ↑ ds. "Čns Ifpi". Ifpicr.cz. Retrieved 2010-10-13.
  37. 1 2 3 "Justin Bieber – My World 2.0 – Music Charts". Acharts.us. Retrieved 2010-03-27.
  38. ↑ "Justin Bieber". Billboard. Retrieved 12 December 2017.
  39. 1 2 3 4 5 6 7 Steffen Hung. "Justin Bieber – My Worlds". Hitparade.ch. Retrieved 2010-05-07.
  40. ↑ Sexton, Paul (2010-04-09). "Amy Macdonald Holds On To Euro Chart No. 1". Retrieved 2010-04-09.
  41. ↑ Irish Albums Chart Irish Recorded Music Association. retrieved: 2010-03-30.
  42. ↑ "Classifica settimanale dal" (in Italian). FIMI. 2010-03-29. Archived from the original on 2013-06-15. Retrieved 2010-04-10.
  43. 1 2 "Wayback Machine" (PDF). Web.archive.org. 2 December 2007. Archived from the original (PDF) on 2 December 2007. Retrieved 4 October 2017.
  44. ↑ Steffen Hung. "Justin Bieber – My Worlds". Spanishcharts.com. Retrieved 2010-06-05.
  45. ↑ "Chart Stats – Justin Bieber – My World 2.0". UK Albums Chart. Chart Stats. Retrieved 2 June 2012.
  46. ↑ "Justin Bieber Tops Billboard 200 With 'My World 2.0'". Billboard.com. Retrieved 4 October 2017.
  47. ↑ "ARIA Top 100 Albums 2010". ARIA. Retrieved 2015-01-15.
  48. ↑ "2010 Year End Charts – Top Canadian Albums". Billboard.biz. Prometheus Global Media. Archived from the original on October 3, 2012. Retrieved April 9, 2013.
  49. ↑ "2010 Year End Charts – Top Billboard 200". Billboard.biz. Prometheus Global Media. Archived from the original on February 27, 2011. Retrieved April 9, 2013.
  50. ↑ "ARIA Top 100 Albums 2011". ARIA. Retrieved 2015-01-15.
  51. ↑ "2011 Year End Charts – Top Billboard 200 Albums". Billboard.biz. Prometheus Global Media. Archived from the original on January 11, 2012. Retrieved December 9, 2011.
  52. ↑ "ARIA Charts – Accreditations – 2012 Albums". Australian Recording Industry Association. Retrieved 22 December 2015.
  53. ↑ "Ultratop − Goud en Platina – albums 2011". Ultratop. Hung Medien. Retrieved April 11, 2015.
  54. ↑ "Brazilian album certifications – Justin Bieber – My World 2.0" (in Portuguese). Associação Brasileira dos Produtores de Discos. Retrieved April 11, 2015.
  55. ↑ "Canadian album certifications – Justin Bieber – My World 2.0". Music Canada. Retrieved April 11, 2015.
  56. ↑ "IFPI Middle East Awards – 2011". IFPI Middle East. Retrieved April 11, 2015.
  57. ↑ "Italian album certifications – Justin Bieber – My World 2.0" (in Italian). Federazione Industria Musicale Italiana. Retrieved December 7, 2014.
  58. ↑ "Latest Gold / Platinum Albums". Radioscope. 17 July 2011. Archived from the original on 2011-07-24. Retrieved April 11, 2015.
  59. ↑ "The Official Swiss Charts and Music Community: Awards (Justin Bieber; 'My Worlds')". IFPI Switzerland. Hung Medien. Retrieved April 11, 2015.
  60. ↑ "American album certifications – Justin Bieber – My World 2.0". Recording Industry Association of America. Retrieved April 11, 2015. If necessary, click Advanced, then click Format, then select Album, then click SEARCH. 
  61. ↑ Caulfield, Keith (21 December 2015). "Justin Bieber's 'Purpose' Becomes His Fifth Million-Selling Album in U.S." Billboard. Retrieved 21 December 2015.
  62. ↑ "My World Part 2: Justin Bieber: Amazonka.pl: Musik". Amazonka.pl. Retrieved 2010-02-14.
  63. ↑ "My World Part 2: Justin Bieber: Amazon.de: Musik". Amazon.com. Retrieved 2010-02-14.
  64. ↑ "Justin Bieber's French official website" (in French). 2010-02-17. Archived from the original on 2009-10-01. Retrieved 2010-02-17. 2 Album réunis sur 1 seul CD! dans les bac le 22 mars
  65. ↑ "My World Part 2". Jbhifionline.com.au. Retrieved 2010-02-26.
  66. ↑ "Connecting to the iTunes Store". Itunes.apple.com. Retrieved 4 October 2017.
  67. ↑ "Amazon – My World". Amazon.co.uk. Retrieved 2010-03-02.
  68. ↑ "Cultura – My Worlds". Livrariacultura.com. Archived from the original on 2012-09-05. Retrieved 2010-03-02.
  69. ↑ "Justin Bieber – My World 2.0". Apple Inc. iTunes Store (Australia). April 2, 2010. Retrieved 2010-04-02.
  70. ↑ "My Worlds – Australian Edition". Jbhifionline.com.au. Retrieved 2016-03-26.
  71. ↑ "My Worlds Justin Bieber CD". Retrieved 2010-04-06.
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