Shots Studios

Shots Studios, Inc.
Formerly
  • RockLive, Inc. (2011–2014)
  • Shots Studios, Inc. (2014–Present)
Private
Industry MCN
Founded March 17, 2011 (2011-03-17)
Founders
Headquarters Los Angeles, California, U.S.
Key people
  • John Shahidi
  • Sam Shahidi
Website shots.com

Shots Studios, Inc. is an entertainment company founded by brothers John Shahidi and Sam Shahidi and based out of Los Angeles, CA. It operates as a record label, video production company and talent management company.

The company is home to musicians and comedians including Anwar Jibawi, Hannah Stocking, Lele Pons, Rudy Mancuso, Alesso, Anitta, Delaney Glazer and actor, Marlon Wayans.

The group is also known as The Shots Family.

Shots Studios Music

In July 2017, Shots Studios signed Brazilian singer Anitta.[1] On September 3, she released her seductive first English-language single, "Will I See You", a collaboration with a Grammy Award-winning producer and songwriter Poo Bear. The video had over 10 million views in its first two days on YouTube.[2] On October 13, Anitta released her second song in English, "Is That For Me", in collaboration with Swedish DJ Alesso. This video also had more than 10 million views in its first two days on YouTube.

Investor Justin Bieber invited Rudy Mancuso to be the opening act for the Purpose World Tour in March 2017.[3]

In September 2017, Shots Studios signed Alesso, a Swedish DJ and producer.[4][5]

In March 2018, Billboard named Shots Studios one of Dance music's "Internationalists," a company that is "leading dance music's global expansion."[6]

Shots Studios formed Shots Studios Music in August 2018 in partnership with Universal Music Group. The first releases included Celoso by Lele Pons and Remedy by Alesso. [7] [8] [9]

The music videos for both Celoso by Lele Pons and Remedy by Alesso were produced by the company and directed by Shots Studios talent, Rudy Mancuso. [10]

In September 2018, Anitta's collaboration with J Balvin "Downtown" was nominated for the Latin GRAMMY's "Best Urban Song."[11]

Shots Studios Production

In October 2015, the company launched Awkward Puppets, an original show in partnership with comedian and internet star Rudy Mancuso.[12][13]

In 2016, Shots Studios launched YouTube channels with internet stars Lele Pons, Rudy Mancuso, Hannah Stocking and Anwar Jibawi.[14]

As of August 2017, Shots Studios channels generate over 60 million daily views with an average watch-through rate of 80%.[15]

It was announced in July 2018 that Netflix partnered with Shots Studios to produce a 6 episode docu-series on Brazilian pop star, Anitta. The series will air in November 2018 exclusively on Netflix. [16]

Comedian-actor, Marlon Wayans joined Shots Studios in September 2018. The company will produce comedy sketches on YouTube with Wayans.[17]

The company unveiled vertically produced shows for Instagram's IGTV and a channel dedicated to vertical content on YouTube. [18] [19]

Company History

The company launched as RockLive in 2009 by video game creators and brothers John and Sam Shahidi. It started as a mobile gaming company called RockLive after a large investment from Justin Bieber in 2013. Investors also include Floyd Mayweather, King Bach, Marlon Wayans, Omar Epps, Shervin Pishevar, Ben Parr, WI Harper, Upfront Ventures and DCM Ventures.

In November 2013, RockLive released a social network called the Shots app. It was removed from the App Store (iOS) in 2016.[20]

RockLive renamed to Shots Studios and became a digital studio in 2016.[21][22]

In 2011, the company launched a video game called Mike Tyson's Main Event.

in 2016, Shots Studios partnered again with Tyson, and they launched a YouTube channel together.[23] The channel includes parody music videos and comedy sketches.[15]

The company has developed the Camcorder app and Shots app. On April 20, 2016 it was announced that Shots Studios had purchased the music app Mindie.[24]

After Twitter CEO Anthony Noto accidentally tweeted a message about an acquisition for Twitter, a source close to the company confirmed that Twitter was looking to acquire Shots Studios for $150 million.[25][26][21] CEO John Shahidi stated to Fox News that the company was not for sale at the time.[27]

References

  1. David Rishty (July 30, 2017). "Brazilian Singer Anitta Signs With Shots Studios for Management: Exclusive". Billboard. Retrieved August 2, 2017.
  2. Matt Medved (Sep 4, 2017). "Anitta Celebrates Poo Bear's Birthday With New Single 'Will I See You'". Billboard. Retrieved Sep 8, 2017.
  3. "The Online and Offline Success of Rudy Mancuso". Damann.co.id. Retrieved 28 December 2017.
  4. Matt Medved , David Rishty (September 5, 2017). "Swedish Star Alesso Signs With Shots Studios for Management: Exclusive". Billboard. Retrieved September 5, 2017.
  5. Kat Bein (September 7, 2017). "Alesso Teases Tropical 'Let Me Go' With Hailee Steinfeld, Florida Georgia Line: Listen". Billboard. Retrieved September 8, 2017.
  6. "The Internationalists: Five Companies Leading Dance Music's Global Expansion". Billboard. Retrieved 2018-09-25.
  7. https://www.elmanana.com/agradece-lele-pons-universal-music-apoyo-debutar-como-cantante-lele-pons-musica-universal-music/4538883
  8. https://variety.com/2018/music/news/lele-pons-signs-universal-music-1022-pm-1202906167/
  9. https://www.billboard.com/articles/news/dance/8472612/alesso-signs-umg-1022pm-remedy
  10. https://www.youredm.com/2018/08/28/alesso-new-record-deal/
  11. "THE LATIN ACADEMY OF RECORDING ARTS & SCIENCES, INC. 19th Latin GRAMMY® Awards FINAL NOMINATIONS" (PDF).
  12. Constine, Josh. "More Than A Selfie App, Shots Produces Original Videos With Puppets (And Bieber)". Techcrunch.com. Retrieved 28 December 2017.
  13. Madeline Berg (December 7, 2016). "How Shots Studios Wants To Use Data To Create The Next Digital Star". forbes. Retrieved June 27, 2017.
  14. Inverso, Emily. "21st Century Funny: How Bart Baker, John Shahidi And The Fine Brothers Make It Big". Forbes.com. Retrieved 28 December 2017.
  15. 1 2 Todd Spangler (February 24, 2017). "Mike Tyson, YouTube Comedy Star? Ex-Boxer Joins Shots Studios' Creator Network". variety. Retrieved June 27, 2017.
  16. https://variety.com/2018/digital/news/netflix-anitta-brazil-singer-series-1202871262/
  17. https://variety.com/2018/digital/news/marlon-wayans-youtube-sketch-comedy-channel-1202932362/
  18. https://www.tubefilter.com/2018/08/28/shots-studios-youtube-vertical-video/
  19. https://www.tubefilter.com/2018/06/27/shots-studios-igtv-slate-hannah-stocking-anwar-jibawi/
  20. "Justin Bieber-backed photo app Shots gave up on selfies and now manages internet stars". Recorde.net. Retrieved 28 December 2017.
  21. 1 2 Josh Constine, Katie Roof (6 October 2016). "Shots Studios rebrands from selfie app to social star video factory". TechCrunch. Retrieved 6 October 2016.
  22. Alex Kantrowitz (6 October 2016). "Justin Bieber-Backed Shots Prioritizes Making Video For Other Platforms". BuzzFeedNews. Retrieved 6 October 2016.
  23. "Mike Tyson Records Diss Track ... 'Thoulja's Going Down!' (AUDIO)". Tmz.com. Retrieved 28 December 2017.
  24. Constine, Josh. "Shots acquires Mindie to build a teen video app empire". Techcrunch.com. Retrieved 28 December 2017.
  25. Cwalinski, Kristin (25 November 2014). "Twitter has talked to Bieber-backed Shots: Source". Cnbc.com. Retrieved 28 December 2017.
  26. Roof, Katie (25 November 2014). "CEO of Shots 'Not Focused on Selling'". Foxbusiness.com. Retrieved 28 December 2017.
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