KVIL-HD2

KVIL-HD2
City Highland Park, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding "The Oasis"
Slogan Modern Art For Your Ears
Frequency 103.7 MHz HD2
First air date 1 May 2006 (2006-05-01)
Format Smooth Jazz/Modern Jazz
Language(s) English
ERP 99,000 watts
HAAT 507 meters (1,663 ft)
Class C
Facility ID 28624
Transmitter coordinates 32°35′19″N 96°58′05″W / 32.58861°N 96.96806°W / 32.58861; -96.96806Coordinates: 32°35′19″N 96°58′05″W / 32.58861°N 96.96806°W / 32.58861; -96.96806
Callsign meaning Highland ParK VILlage Shopping Center
Owner Entercom
(CBS Radio Texas Inc.)
Sister stations KJKK, KLUV, KMVK, KRLD, KRLD-FM
Webcast Listen Live

KVIL-HD2 (103.7 MHz HD2, The Oasis) is a secondary FM HD Radio station of main sister KVIL licensed to Highland Park, Texas and serving the Dallas/Fort Worth Metroplex in North Texas. The station is owned by Entercom, who took over from CBS Radio after merger. The station's studios are located along North Central Expressway in Uptown Dallas, and the transmitter site is in Cedar Hill off West Belt Line Road.[1] The station is branded as "The Oasis" and airs a "modern jazz" format with a heavy focus on smooth jazz.

History

In 2006, KVIL launched its secondary HD Radio channel as "Chick Rock", playing rock music from female artists such as Alanis Morissette, Sheryl Crow, and Joan Jett.[2] Two years later in 2008, the format has changed to Christian rock as "Rise". During its tenure and KVIL's run as an adult contemporary station, KVIL-HD2 would periodically flip to Christmas music from the first of November to the middle of the month when KVIL and KVIL-HD2 would swap their formats for the holiday season until the day after Christmas Day when the stations would swap back. Christmas music would run a few more days on KVIL-HD2 before resuming normal operations as "Rise" on New Year's Eve.

After KVIL retooled its AC format to a Hot AC-leaning fare in May 2013, the Christmas music was ultimately passed to sister classic hits station KLUV, while "Rise" continued to broadcast throughout the holiday season. KVIL-HD2 did, however, introduce a one-time seasonal format for the 2014 summer as "NTX Honda Fever" with 'Freddie Fever' as the DJ and the regional North Texas Honda Dealer as its sponsor. It was a Variety hits playlist that combines Adult Top 40 and Classic Hits music.[3] The format lasted through the end of September before KVIL-HD2 resumed its "Rise" broadcasts.

On October 7, 2015, KVIL-HD2 jettisoned its Christian rock format and swapped to smooth jazz as "The Oasis 103.7 HD2", which was relocated from sister HD station KMVK 107.5-HD2. Sometime in July 2017, "The Oasis" was retooled to have an expanded jazz playlist and live personalities. While the focus is still on smooth jazz, The Oasis has rebranded itself as a "Modern Jazz" station.[4]

References

  1. ↑ http://radio-locator.com/cgi-bin/patg?id=KVIL-FM
  2. ↑ CBS Radio Announces HD2 Format Selections for More Than 15 Markets Across the Country - CBS Radio
  3. ↑ Your Chance To Win All Summer – NTX Honda Fever - CBSDFW.com (accessed July 9, 2014)
  4. ↑ Dallas' iconic jazz station The Oasis rebrands itself with 'broad swath of music' - GuideLive (published July 28, 2017)
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