WRVR

WRVR
City Memphis, Tennessee
Broadcast area Memphis, Tennessee
Branding 104.5 The River
Slogan Continuous Soft Rock for Memphis (General)
Continuous Christmas Music for Memphis (Nov.-Dec.)
Frequency 104.5 MHz (also on HD Radio)
First air date 1968 (as WTCV)
Format Adult Contemporary
Christmas music (Nov.-Dec.)
ERP 100,000 watts
HAAT 229 meters (751 ft)
Class C1
Facility ID 34375
Callsign meaning The RiVeR
Former callsigns WTCV (1968-?)
WAID (?-1975)
WQUD (1975-1981)
Owner Entercom Communications
(Entercom License, LLC)
Webcast Listen Live
Website 1045theriver.com

WRVR (104.5 FM, "The River 104.5") is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 31 years as of 2018. Owned by Entercom, the station's studios are in Southeast Memphis, and the transmitter tower is in Cordova, Tennessee.

WRVR broadcasts in the HD Radio format.[1]

The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played, and every year from mid November to December 25, they play varieties of Christmas music temporarily replacing their AC format.

History

104.5 originally aired religious oriented programs with the call letters WTCV, later they were easy listening with the call letters WAID. On April 23, 1975, they switched formats to MOR with the call letters WQUD and were called Quad 104. It was also the sister station of WDIA (which is where the former WAID call letters—in reverse—came from).

"The River" branding is a local reference to the Mississippi River.

The station's license is currently held by Entercom Communications. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WMC-AM, WMFS, WLFP, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio until 2006.

The "WRVR" call letters previously belonged to an FM jazz station in New York City broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW.)

In October 2017, morning show hosts Mike Montana and Mandy Morgan exited 104.5 The River leaving a rare opening during morning drive on The River. In January 2018, long time Memphis radio morning show host Ron Olson,from sister station WMC (FM100), switched to mornings on 104.5 The River. His former WMC FM100 co-host Karen Perrin joins is once again his morning show partner on The River.

Former Logos

References

  1. ↑ https://hdradio.com/station_guides/widget.php?id=29 HD Radio Guide for Memphis

Coordinates: 35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822


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