Fiesta Bowl

Origins (1968–1971)

The current generic Fiesta Bowl logo (with no corporate sponsor logo attached).

The Fiesta Bowl was born from the Western Athletic Conference's frustrated attempts to obtain bowl invitations for its champions. In 1968 and 1969 respectively, champions Wyoming and Arizona State failed to secure any bowl selection. The next year, undefeated Arizona State was bypassed by the major bowls and had to settle for an appearance in the less prestigious Peach Bowl. The Fiesta Bowl therefore initially provided an automatic berth for the WAC champion.

1970s

In its first decade of existence, the Fiesta Bowl was played in the last week of December (including the afternoon of Christmas Day from 1976 to 1979). The 1971 inaugural game featured another top-ten Arizona State squad against top-twenty opponent Florida State. The 1974 game featured WAC champ BYU and their new coach, future Hall of Fame member LaVell Edwards in their first ever bowl game vs. Oklahoma State. BYU was in control until BYU's first All-American quarterback Gary Sheide went down with a leg injury and eventually lost 16–6. By 1975, the game was able to attract Big Eight co-champion Nebraska to play undefeated Arizona State in a matchup of top-five teams. In 1977, the game was again able to attract a top-five opponent in Penn State, despite WAC champion #16 BYU refusing to play in the bowl due to its being held on Sunday.

In 1978, Arizona and Arizona State both joined the Pac-10 Conference and the Fiesta Bowl's tie-in with the WAC ended as its champ went to the newly-inaugurated Holiday Bowl. From then until the advent of the Bowl Coalition, Fiesta Bowl matchups typically featured runners-up of major conferences and/or major independents.

1980s

The game continued to attract high quality matchups, so beginning with the 1981 game the Fiesta Bowl shifted to New Year's Day alongside the major bowl games—the Cotton, Orange, Sugar, and Rose. The Fiesta Bowl was the first bowl game to acquire a title sponsor when it became the Sunkist Fiesta Bowl starting with the 1986 game.

A major breakthrough occurred after the 1986 season when the top two teams in the country, Miami and Penn State, agreed to play for the de facto national championship in the Fiesta Bowl. At the time, the traditional four "major" bowl games granted automatic bids to their conference champions. Both Miami and Penn State were independents at that time, and were thus free to choose a bowl. As such, the Fiesta Bowl and the Florida Citrus Bowl, each free from the obligation of conference tie-ins, vied to host the Miami–Penn State matchup in order to ensure that they would meet on the field. The Fiesta Bowl won the bidding and the game was set to be played on January 2, 1987—a day after the "big four" bowls. Penn State won 14–10 over Miami, and the game drew the largest television audience in the history of college football at the time. Two years later, #1 Notre Dame played undefeated #3 West Virginia for the national championship at the 1989 Fiesta Bowl.

The 1987 and 1989 games were two of four straight matchups of teams ranked in the AP Top 10 going into the bowl season to close out the 1980s. This significantly increased the Fiesta Bowl's prestige, to the point that it was now considered a major bowl by many fans and pundits.

1990s

Before the 1991 game, several major universities declined invitations due to the State of Arizona's decision at that time not to adopt the Martin Luther King Holiday. However, in 1992, the Fiesta Bowl was invited to participate in the Bowl Coalition, a predecessor to the Bowl Championship Series. This assured the game would feature major conference champions or prestigious runners-up and cemented its status as a major bowl. When the Bowl Coalition was reconfigured as the Bowl Alliance, the Fiesta was included as one of the three top games.

In 1996, it hosted the Bowl Alliance National Championship game featuring undefeated #1 Nebraska playing undefeated #2 Florida for the national championship. Nebraska won the game 62–24, the largest win margin in the history of the national championship game, and the most points ever scored in a national championship game. Finally, with the addition of the Big Ten and Pac-10 conferences to the new Bowl Championship Series, the Fiesta Bowl became a permanent fixture in the four-year BCS National Championship Game rotation. In 1998, the Fiesta Bowl featured the first BCS National Championship Game, which Tennessee won over Florida State, 23 to 16.

Starting with the 1999 season, the Fiesta Bowl began hosting the Big 12 Conference champion in years when it was not slated as the BCS title game, an arrangement that continued to the end of the BCS era.

2000s

2006 Fiesta Bowl, the last Fiesta Bowl game in Sun Devil Stadium

In 2002, the Fiesta Bowl had the right to take the Pac-10 Conference Champion, should that team not reach the Rose Bowl, which served as the national championship game that season. Oregon failed to qualify for the championship game, and thus played Colorado in the Fiesta Bowl. A similar arrangement was made for the 2006 Fiesta Bowl. However, instead of gaining the Pac-10 Conference champion in addition to their usual tie-in with the Big 12, the Fiesta Bowl would have had a choice of the two teams. This turned out to be a moot point as both the Big 12 champion Texas and Pac-10 champion Southern California qualified for the National Championship Game (USC's participation has since been vacated).^[6]

2007 Fiesta Bowl, Boise State vs. Oklahoma; January 1, 2007, the first Fiesta Bowl at University of Phoenix Stadium

The BCS National Championship game returned to the Fiesta Bowl in 2003 with the Big Ten champions Ohio State Buckeyes beating the Big East champions Miami Hurricanes in the first overtime national championship game. The game went into double overtime with the Buckeyes coming out on top 31–24 to claim the 2002 national championship.

The Fiesta Bowl was the first BCS bowl to have had an entry from outside the parameters of the BCS (the Big 12, Big Ten, Atlantic Coast Conference (ACC), Southeastern Conference (SEC), Pac-10, Big East, and Notre Dame had tie-ins, while all of the other conferences did not). The 2005 game saw undefeated Utah from the Mountain West Conference become the first BCS non-AQ school ever to play in a BCS game, easily defeating Big East champion Pittsburgh 35–7.

In 2007, the Fiesta Bowl game was played for the first time at the new then-named University of Phoenix Stadium in Glendale, Arizona, across the Phoenix metropolitan area from Sun Devil Stadium. The undefeated Boise State Broncos won by defeating the Oklahoma Sooners 43–42 in overtime. It has been called one of the greatest college football games ever played, due to the combination of an underdog team, trick plays, comebacks by each team, and a thrilling overtime finish.^[7]

2010s

The 2010 Fiesta Bowl featured #6 Boise State defeating #4 TCU, 17-10. It was the first time a BCS bowl matched-up two non-automatic qualifying teams (i.e. two teams from conferences without automatic BCS bids) and the first time that two teams who went undefeated faced each other in a BCS game outside of the national championship. In the 2011 Fiesta Bowl, Oklahoma State defeated Stanford 41–38. Notable players included Brandon Weeden and Justin Blackmon for Oklahoma State, and Andrew Luck for Stanford.

The December 2016 Fiesta Bowl served as a semifinal for the College Football Playoff. The Fiesta Bowl will host a semifinal, alongside the Peach Bowl, again in 2019, 2022, and 2025.

In November 2016, PlayStation was announced as the bowl's new title sponsor.^[2]

Invitations

In 1996, a group of students from Brigham Young University, led by BYU professor Dennis Martin, burned bags of Tostitos tortilla chips in a bonfire and called for a boycott of all Tostitos products.^[8] This came after #5 ranked BYU was not invited to play in the 1996 Fiesta Bowl in favor of #7 ranked Penn State. This event is one of those referred to by proponents of college football implementing a playoff series rather than the controversial Bowl Alliance. Penn State went on to win the game over #20 Texas 38–15, while BYU defeated #14 Kansas State in the Cotton Bowl Classic 19–15.^[9]

For the 2010 Fiesta Bowl, the selections of TCU and Boise State caused a great deal of controversy. For the first and only time in the BCS era, two BCS non-AQ teams were chosen to play in BCS bowls in the same bowl season: however, they ended up facing each other in this bowl. Because both non-AQ teams were placed in the same bowl game, the bowl was derisively referred to as the "Separate But Equal Bowl",^[10] the "Quarantine Bowl", the "Fiasco Bowl", the "BCS Kids' Table",^[11] etc. Some had called for a boycott because of this.^[12] There was wide speculation that the BCS bowl selection committees maneuvered TCU and Boise State into the same bowl so as to deny them the chances to "embarrass" two AQ conference representatives in separate bowls, as Boise State had done in the 2007 Fiesta Bowl and Utah had done in the 2005 Fiesta Bowl and 2009 Sugar Bowl (prior to the game, non-AQ teams were 3–1 versus AQ teams in BCS bowls).^[11][13] In response, Fiesta Bowl CEO John Junker called those allegations "the biggest load of crap that I've ever heard in my life" and said that "We're in the business of doing things that are on behalf of our bowl game and we don't do the bidding of someone else to our detriment."^[14] Beyond the unappealing nature of a "David vs. David" contest which resulted from this pairing in a major bowl, the appeal was further diminished due to the fact that it was a rematch of the Poinsettia Bowl from the previous bowl season.

Financial scandals

In 2009, in the weeks prior to the 2010 Fiesta Bowl, past and present Fiesta Bowl employees alleged that they were encouraged to help maintain its position as one of the four BCS bowls by making campaign contributions to politicians friendly to the Fiesta Bowl, with those contributions subsequently reimbursed to the employees. If true, this would be a violation of both state and federal campaign finance laws.^[15] Furthermore, as a non-profit organization, the Fiesta Bowl is prohibited from making political contributions of any kind.^[16] The Fiesta Bowl commissioned an "independent review" which found "no credible evidence that the bowl's management engaged in any type of illegal or unethical conduct."^[17]

The following year, in a November 2010 article, Sports Illustrated reported that Fiesta Bowl officials, including bowl CEO John Junker, spent $4 million since 2000 to curry favor from BCS bigwigs and elected officials, including a 2008 "Fiesta Frolic", a golf-centered gathering of athletic directors and head coaches. The journal also reported that Junker's annual salary was close to $600,000 and that the bowl, in 2007 turned an $11.6 million profit.^[18] While these alleged activities are not illegal, they did result in considerable damage to the reputation of the Fiesta Bowl.

On March 29, 2011, the Fiesta Bowl Board of Directors released a 276-page "scathing internal report", commissioned by them to re-examine the accusations of illegal political activities.^[19] The commission determined that $46,539 of illegal campaign contributions were made and the board immediately fired Fiesta Bowl CEO John Junker, who had already been suspended pending the results of this investigation.^[20] The scandal threatened the Fiesta Bowl's status as a BCS game, as the BCS said it might replace the bowl in its lineup if officials could not convince them it should remain.^[21][22] The BCS ultimately chose not to expel the Fiesta Bowl, instead fining the organization $1 million.

In June 2011 University of Arizona president Robert Shelton was hired to replace Junker.^[23] On February 22, 2012, former CEO John Junker pleaded guilty to a federal felony charge in the campaign financing matter, and two members of his former staff pleaded guilty to misdemeanor charges.^[24] Junker was to be sentenced soon after, facing up to 2.5 years in prison as the result of his plea, but as of January 2014 his sentencing has been repeatedly postponed in return for cooperation in other cases.^[25][26] In March 2014, Junker was sentenced to eight months in prison, with the sentence starting on June 13, 2014;^[27] he was released on February 11, 2015.^[28] On March 20, 2014, Junker was sentenced to three years of probation on state charges.^[29]