The Revolution (radio station)

Revolution 96.2 (formerly known as 96.2 The Revolution) is an Independent Local Radio station broadcasting to the areas of Oldham, Rochdale and Tameside in Greater Manchester, England.

Revolution 96.2
Broadcast areaOldham, Rochdale, Tameside
SloganMade for Oldham, Rochdale and Tameside
Frequency96.2 MHz
RDS: Rev_96.2
DAB: 10B
First air date30 August 1999 (1999-08-30)
FormatAdult Contemporary
Language(s)English
PowerDigital/Analog
Transmitter coordinates53.5425°N 2.1168°W / 53.5425; -2.1168
OwnerCredible Media
Websitewww.revolution962.com

History

Oldham F.M. Limited was incorporated on 5 June 1997, Bernard Stone, Philip Hirst and Christopher Hirst of Hirst Kidd and Rennie LTD, owners of Oldham Evening Chronicle, were appointed company directors. The following December David Bruce and Stephen Kitney of UK Radio Developments LTD, as well as Nichola Atkinson, John Gracie and Liam Forristal were also added as company directors.[1][2]

The new owners began to bid for a full-time broadcasting licence, while using temporary licences broadcasting for one month per year. After two years a licence was granted. On 30 August 1999 Oldham F.M. began broadcasting under the name 96.2 The Revolution. The name was chosen because of the Industrial Revolution, in which the region took a major role, and the initial letters of its three main target areas Revolution. The station initially launched with a general pop and rock format and remained as such from 1999-2005.

In 2005, the station changed to a more specialist music format. Playing a wide variety of alternative/soul & rock and roll music, mixing brand new artists with gems from the last 40 years. Inspiral Carpets keyboard player Clint Boon took over as head of music.[3] Boon left the station after a short period of time for its then rival, Xfm Manchester.

In 2008 the station's audience went into decline due to several factors and the business was put on the market. The station's format was changed by its then owner, who physically changed the music policy during one afternoon in late August of that year. The output became a repeat of mainly repetitive mainstream hits. This radical change lead to a walk-out by most of the DJ's, resulting in the station playing back to back music with only a few mainly pre-recorded links in between.[4] A fortnight after the walk-out, it was announced that The Revolution had been purchased by broadcaster Steve Penk, formerly of Key 103 and Capital FM.[5] Penk changed the station format back to an Adult Contemporary sound.[2]

In January 2014 Penk sold the radio station to Credible Media. New head Matt Ramsbottom vowed to create stronger links with local businesses and institutions and use the station as an advertising platform.[6]

On 30 August 2015 Niocast Digital began a trial of broadcasting six radio stations on frequency 10B, including Revolution 96.2, to people in Manchester.[7]

Audience

Audience figures
Year Quarter Share
2000 Q1-2
 
4.6%
Q3-4
 
6.3%
2001 Q1-2
 
5.2%
Q3-4
 
6.1%
2002 Q1-2
 
7.9%
Q3-4
 
7.4%
2003 Q1-2
 
6.9%
Q3-4
 
5.7%
2004 Q1-2
 
6.1%
Q3-4
 
4.4%
2005 Q1-2
 
4.1%
Q3-4
 
4.6%
2006 Q1-2
 
5.2%
Q3-4
 
4.8%
2007 Q1-2
 
1.5%
Q3-4
 
0.8%
2008 Q1-2
 
1.4%
Q3-4
 
1.1%
2009 Q1-2
 
2.8%
Q3-4
 
4.0%
2010 Q1-2
 
3.5%
Q3-4
 
2.0%
2011 Q1-2
 
5.4%
Q3-4
 
3.2%
2012 Q1-2
 
2.6%
Q3-4
 
2.1%
2013 Q1-2
 
4.1%
Q3-4
 
2.7%
2014 Q1-2
 
2.3%
Q3-4
 
2.1%
2015 Q1-2
 
2.8%
Q3-4
 
1.6%
[8]

Notable presenters

Notable past presenters

References

  1. "OLDHAM F.M. LIMITED". Companies House. Retrieved 9 April 2016.
  2. Plunkett, John (15 September 2008). "The Revolution's listeners wake up to Steve Penk". The Guardian. Retrieved 9 April 2016.
  3. "Clint heading up a radio revolution". Manchester Evening News. 30 June 2005. Retrieved 9 April 2016.
  4. Smith, Paul (3 September 2008). "The Revolution: how not to relaunch a radio station?". The Guardian. Retrieved 9 April 2016.
  5. Hooton, Richard (8 September 2008). "Penk planning a radio revolution". Retrieved 9 April 2016.
  6. MacDonald, Robbie (9 January 2014). "Penk bows out of Revolution radio". Oldham Evening Chronicle. Retrieved 9 April 2016.
  7. Martin, Roy (30 August 2015). "Manchester small-scale DAB service launched". Radio Today. Retrieved 9 April 2016.
  8. "Quarterly listening figures". Rajar. Retrieved 10 April 2016.
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