Absolute Radio 80s
Absolute Radio 80s is a digital radio station in the United Kingdom catering for "reluctant adults" who want to reconnect with the tunes of their 1980s youth.[1]
 | |
| City | London |
|---|---|
| Broadcast area | United Kingdom |
| Slogan | The UK's 80s Radio Station |
| Frequency |
|
| First air date | 6 December 2009 |
| Format | Non-stop music from the 1980s |
| Owner | Bauer Radio |
| Sister stations | |
| Webcast | Planet Radio |
| Website | www |
History
Absolute Radio 80s launched at 7.00 pm on 4 December 2009, replacing Absolute Xtreme.[2]
The marketing plan for Absolute 80s started with targeted sampling at 80s events such as Madness, Pet Shop Boys and Depeche Mode at the O2 Arena, Erasure at the NEC Birmingham and Simple Minds at the Wembley Arena. The first track to play on the station was "(You Gotta) Fight for Your Right (To Party!)" by the Beastie Boys.[3][4]
On 14 May 2010, Absolute 80s began broadcasting in mono at 64kbps on Digital One national DAB digital radio.
On 29 February 2016, the station switched to the newly launched Sound Digital multiplex (an "upgrade" to 80kbps in mono) although it continued to broadcast on Digital One until the end of April 2016.[5]
DJs
Currently, DJs on Absolute 80s include Leona Graham, Sarah Champion and Richie Firth. Claire Sturgess hosts a live 80s show every Friday on sister station Absolute Radio that is also simulcast live on Absolute 80s called Friday Night 80s. The Dave Berry Breakfast Show is also simulcast live on Absolute 80s. Tony Hadley, the former lead singer of Spandau Ballet, hosts the two-hour show 80s Party on Saturdays from 6pm. Sarah Champion looks back on the chart hits of the decade on the 80s Chart Show on a Sunday from 4pm. Matthew Rudd hosts a Sunday night show, Forgotten 80s, featuring lesser-played hits of the decade from 9pm. From 23 September 2019, Absolute Radio's Hometime with Bush and Richie is simulcast on weekdays, with the same 'split playlist' system as used at breakfast allowing relevant music to be played on each station.
References
- Tryhorn, Chris (3 November 2009). "Absolute Radio to launch 80s station". The Guardian. Archived from the original on 6 November 2009. Retrieved 4 November 2009.
- "Absolute 80s to launch tomorrow". The Airwaves. 3 December 2009. Archived from the original on 24 July 2011.
- "Absolute 80s ready to launch". Radio Today. 3 December 2009. Archived from the original on 13 March 2012.
- "Absolute readies 80s push". Marketing Week. 2 December 2009.
- "Absolute 80s, Planet Rock, Heat and Kisstory to end dual DAB transmission". a516digital.com. 15 April 2016.
