Reputation.com

Reputation.com is a business-to-business online reputation management and customer experience management company headquartered in Redwood City, California. The company claims its software-as-a-service platform helps businesses monitor and respond to online reviews, social media, and surveys; analyze customer sentiment; and collaborate to make operational improvements.

Reputation.com, Inc.
Private
IndustryOnline reputation management
Founded2006
FoundersMichael Fertik
Headquarters
Redwood City, California
,
U.S.
Key people
Joe Fuca, CEO
Websitereputation.com

History

Reputation.com was founded as ReputationDefender by Michael Fertik[1] in 2006.[2] In January 2011, the company changed its name from ReputationDefender to Reputation.com as its focus changed to enterprise services.[3] The legacy business-to-consumer product line continued to be sold under the ReputationDefender name. In 2018, the business-to-consumer subsidiary was sold, along with related assets and liabilities. Joe Fuca, former DocuSign vice president and FinancialForce president, was named as CEO in August 2018.[4]

Sale of ReputationDefender Business

In 2018 the company sold the ReputationDefender business line and related assets and liabilities to the Stagwell Group. The sale included all consumer-related businesses, including its privacy- and reputation-related services for individuals[5]

In March 2020, Reputation.com announced the appointment of Rebecca Biestman as the company's new CMO.[6]

Services

The company assists other businesses in better understanding and managing online reviews and feedback. Services include natural language processing to identify customer complaints, which may be triaged into special handling through integration with existing ticketing systems. The company also provides survey tools and tools to encourage online reviews, systems for integrated social media management, local and directory service management, and other tools for businesses.

Public reports indicate that the company serves industries including healthcare, retail, automotive, restaurants, and property management. Significant publicly-disclosed clients include Banner Health, BMW, Ford Motor Company, Hertz, General Motors, Sutter Health, US Bank and approximately 750 other enterprise customers in 77 industry verticals.[7][8]

The company is headquartered in Redwood City, California and has corporate offices in Chicago, Illinois; Tempe, Arizona; Hyderabad, India; Liverpool, UK; Mannheim, Germany; and Paris, France.

Reception

In 2011 it was named a Technology Pioneer by the World Economic Forum for its effect on society.[9]

References
  1. Lavallee, Andrew (June 13, 2007). "Firms Tidy up Clients' Bad Online Reputations". The Wall Street Journal.
  2. Gilbertson, Scott (7 November 2006). "Delete Your Bad Web Rep". Wired. Wired. Retrieved 2011-01-20.
  3. "ReputationDefender Changes Name To Reputation.com". Dow Jones & Company, Inc. January 14, 2011. Retrieved March 30, 2014.
  4. https://www.bizjournals.com/sanjose/news/2018/08/21/reputation-com-joe-fuca-docusign-financialforce.html
  5. "Term Sheet - Thursday April 5". Fortune. Retrieved 2019-11-07.
  6. Inc, Reputation com (2020-03-11). "Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer". GlobeNewswire News Room. Retrieved 2020-03-11.
  7. Barkholz, David (January 24, 2015). "Reputation.com managing online reputation for Ford dealers". AutoNews.com. Automotive News. Retrieved August 5, 2018.
  8. Wang, Shirley (June 25, 2017). "What Doctors Are Doing About Bad Reviews Online". WSJ.com. The Wall Street Journal. Retrieved August 5, 2018.
  9. Lori Andrews (10 January 2012). I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy. Simon and Schuster. p. 42. ISBN 978-1-4516-5051-8.
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