On Point (song)

"On Point" is a song by British YouTube personality and rapper KSI. It was released independently on 17 August 2018. The song is partially a diss track aimed at American YouTuber Logan Paul and was KSI's ring walk entrance music for KSI vs. Logan Paul[2] ‒ a white-collar amateur boxing match between KSI and Logan Paul on 25 August 2018 at Manchester Arena, which ended in a majority draw.[3]

"On Point"
Single by KSI
Released17 August 2018
Format
Recorded2018
GenreHip hop
Length4:10
Label
Songwriter(s)
  • Olajide Olatunji
  • Justin Trugman
  • Kes Ingoldsby
  • Wallis Lane
  • Nima Jahanbin
  • Paymon Jahanbin
  • Derico Stefano Mpyo
Producer(s)
  • JT
  • Kes Knoxa
  • Wallis Lane
  • Heat On Da Beat
KSI singles chronology
"Slow Motion"
(2018)		 "On Point"
(2018)		 "Ares"
(2018)
Music video
"On Point" on YouTube

Promotion

On 14 August 2018, KSI announced the upcoming release of the song by posting the song's artwork to his social media pages with the caption "17th August".[4] The next day, he teased the song's music video by posting a photo of himself holding a look-alike of Logan Paul's pet dog Kong, taken on the film set of the music video, to his social media pages with the caption "cute dog".[5][6]

Music video

The music video, directed by Konstantin and Meji Alabi, was uploaded to KSI's YouTube channel on 17 August 2018.[7] It has 37 million views.[8] The music video stars KSI pursuing and taunting a doppelgänger of Logan Paul.[9] The video also stars doppelgängers of Paul's brother Jake Paul, their parents Greg Paul and Pam Stepnick, Paul's friend Evan Eckenrode, Paul's manager Jeff Levin, Paul's pet dog Kong, members of the YouTube group Team 10 and American boy band Why Don't We.[7][9][10][11] The video references several of Paul's controversies, such as when Paul tasered a dead rat in February 2018, and the suicide forest controversy in January 2018, when Paul filmed the recently deceased corpse of a man who had died by hanging himself in Aokigahara, known as the "suicide forest", in Japan.[10][7][9][11] The video also contains nods to Jack Torrance from The Shining and Thanos from The Avengers.[12][7][9] A behind-the-scenes video of the filming of the music video was uploaded to YouTube by director Konstantin on the same day as the release of the music video.[13]

Response

On 21 August 2018, three days after KSI released "On Point", Logan Paul uploaded a diss track against KSI titled "Goodbye KSI" to his YouTube channel.[14][15] It has 33 million views.[16]

Track listing
Digital download[17]
No.TitleLength
1."On Point"4:10

Credits and personnel

Credits adapted from Tidal.[18]

  • KSI – vocals, songwriter
  • JT – producer, songwriter
  • Kes Knoxa – producer, songwriter
  • Wallis Lane – producer, songwriter
  • Nima Jahanbin – songwriter
  • Paymon Jahanbin – songwriter
  • Derico Stefano Mpyo – songwriter
  • Sway – engineer
  • Charlie Cook – engineer

Charts
Chart (2018) Peak
position
Scotland (Official Charts Company)[19] 98
UK Download (Official Charts Company)[20] 86
UK Indie (Official Charts Company)[21] 23

Release history
Region Date Format Label Ref.
Various 17 August 2018
Self-released [17]

See also

Notes
  1. "On Point" was originally released independently, but has been licensed to RBC Records, under BMG Rights Management, since November 2019 after KSI signed to the record label.[1]

References
  1. "Artist and YouTube personality KSI signs with BMG". Music Week. 5 November 2019. Retrieved 5 November 2019.
  2. "KSI and Logan Paul call for rematch as they are both declared the winner". Metro. 25 August 2018. Retrieved 25 August 2018.
  3. "KSI v Logan Paul: YouTube boxing fight ends in a draw". BBC News. 26 August 2018. Retrieved 26 August 2018.
  4. KSI (14 August 2018). "17th August". Instagram. Retrieved 17 August 2018.
  5. KSI (15 August 2018). "Cute dog 😈 📷: @charliewoodwardmedia". Instagram. Retrieved 17 August 2018.
  6. KSI [@KSIOlajidebt] (15 August 2018). "Cute dog..." (Tweet). Retrieved 15 August 2018 – via Twitter.
  7. "KSI drops Logan Paul diss track On Point but fans aren't happy with the video". Metro. 18 August 2018. Retrieved 18 August 2018.
  8. "KSI - ON POINT (LOGAN PAUL DISS TRACK)". YouTube. 17 August 2018. Retrieved 17 August 2018.
  9. "KSI Releases a New Diss Track Music Video With a Logan Paul Look-alike". Dexerto. 17 August 2018. Retrieved 17 August 2018.
  10. "KSI to beat Logan Paul? British YouTuber hailed as diss track revealed ahead of fight". Daily Star. 18 August 2018. Retrieved 18 August 2018.
  11. "KSI diss track On Point takes rivalry with Logan Paul to new level". Mirror. 21 August 2018. Retrieved 21 August 2018.
  12. "KSI's Logan Paul diss track includes Avengers, Clockwork Orange and Shining references". Polygon. 17 August 2018. Retrieved 17 August 2018.
  13. "KSI - ON POINT (LOGAN PAUL DISS TRACK) Behind The Scene". YouTube. 17 August 2018. Retrieved 17 August 2018.
  14. "Logan Paul goes in on KSI as he claps back with his own diss track". Metro. 21 August 2018. Retrieved 21 August 2018.
  15. "Logan Paul's New Diss Track is Filled With Awkward Old Clips of KSI". Dexerto. 23 August 2018. Retrieved 23 August 2018.
  16. "KSI - GOODBYE KSI (DISS TRACK) FEAT. KSI". YouTube. 21 August 2018. Retrieved 21 August 2018.
  17. "On Point - Single by KSI". Apple Music. 17 August 2018. Retrieved 17 August 2018.
  18. "On Point by KSI". Tidal. 17 August 2018. Retrieved 17 August 2018.
  19. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  20. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  21. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 24 August 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.