MG Motor India

MG Motor India, often stylized as Morris Garages, is the Indian subsidiary of Chinese automotive giant SAIC Motor Corporation Limited. The subsidiary was setup in the year 2017 and began its sales and manufacturing operations in 2019.[3] MG Motor India currently has a network of over 65 showrooms across 50 cities in the country.[4]

MG Motor India Private Limited
Subsidiary
IndustryAutomotive
Founded2017
Headquarters
Gurugram, Haryana
,
India
Area served
India
Key people
Rajeev Chaba President & MD[1]
Number of employees
1,000+ [2] (2019)
ParentSAIC Motor Corporation Limited
Websitewww.mgmotor.co.in

Models

MG Motor India currently sells the following vehicles in the Indian market:

  • MG Hector - a rebadged version of the Baojun 530.[5]
  • MG ZS EV - an electric SUV[6]

Manufacturing Plant

MG Motor India[7] has one manufacturing plant in the country, located in Halol, Gujarat. The plant has a capacity of 80,000 units per year and was previously owned by General Motors India Private Limited,[8] which halted its sales operations in India at the end of 2017 (the same year in which MG Motor India was established). SAIC Motor Corporation Limited owns a partial stake in General Motors India.[9]

MG Motor India has invested more than ₹2000 crore in revamping the 178 acre facility post its takeover from General Motors.[8]

Advertising

In March 2019, MG Motor India appointed Benedict Cumberbatch as the brand ambassador of the company.[10] The company made its Indian adverting debut with its advertisement for the MG Hector SUV, which carried the tagline, "India's first internet SUV".

See also

References
  1. Modi, Ajay (March 20, 2018). "We believe in slow but sure growth in India: MG Motor India's Rajeev Chaba". Business Standard.
  2. "MG Motor India Commences Production of Hector SUV From Gujarat Plant". News 18. May 6, 2019.
  3. "MG Hector SUV production begins ahead of May 15 unveil". Overdrive. May 8, 2019.
  4. "MG Hector Bookings to Start Next Month; Will Be Retailed via 65 Dealerships in India". Times Now. May 8, 2019.
  5. Team, BS Web (2019-07-19). "MG Hector sold out for 2019, bookings to temporarily shut from midnight". Business Standard India. Retrieved 2019-07-20.
  6. "MG ZS EV | Electric Car". MG Motor India. Retrieved 2019-12-17.
  7. MG Hector service center List, Service Center Contact, November 3, 2019.
  8. "MG Motor inaugurates first India facility in Gujarat, to roll out first product by 2019". Overdrive. Retrieved 2019-07-20.
  9. "General Motors India", Wikipedia, 2019-07-02, retrieved 2019-07-20
  10. Ghosh, Malyaban (March 21, 2019). "MG Motor signs Benedict Cumberbatch as India brand ambassador". Livemint.



This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.