Audi India

Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.

Audi India Pvt Ltd
Division of Audi AG and Volkswagen Group India
IndustryAutomotive
Founded2007 (2007)
HeadquartersMumbai, Maharashtra, India
Area served
India
Key people
Balbir Singh Dhillon,
Division Head
ProductsLuxury vehicles
Number of employees
84,435 (as at: 31 December 2015)[1][2]
ParentAudi
WebsiteAudi India

History

Audi India was established in March 2007 as a division of Volkswagen Group Sales India.[3] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.

In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market, and has been since 2015.[4]

The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%),[5] exclusive dealerships and after sales services. In 2007, only 2 percent of the new car buyers in India knew Audi. In 2008, it went up to 13 percent.[6]

Models Range

Audi models available in India.

Assembled in India (since September 2007[7])

Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with cheap local labour[8]

Imported

Dealer/service network
Audi showroom in Banjara Hills, Hyderabad.
Audi Madurai

Audi India currently has 45 dealerships in 11 states and 2 union territories of India.[12]

State City Number of dealerships
Andhra Pradesh Visakhapatnam 1
Assam Guwahati
Chandigarh Chandigarh
Chhattisgarh Raipur
Delhi New Delhi
West Delhi
South Delhi
Goa Goa
Gujarat Ahmedabad
Surat
Rajkot
Vadodara
Haryana Gurgaon
Karnal
Jammu & Kashmir Jammu
Jharkhand Ranchi
Karnataka Bangalore 2
Mangalore 1
Kerala Kochi 1
Kozhikode
Madhya Pradesh Bhopal 1
Indore
Maharashtra Mumbai 2
Nashik 1
Pune
Nagpur
Navi Mumbai
Thane
Odisha Bhubaneswar
Punjab Ludhiana
Rajasthan Jaipur
Udaipur
Tamil Nadu Chennai
Coimbatore
Madurai
Telangana Hyderabad
Uttar Pradesh Kanpur
Noida
Lucknow
Uttarakhand Dehradun
West Bengal Kolkata

Sales performance

Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.[13] "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.[14]

The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.[14] Audi has a 41% growth rate in India.[15]

Number of units sold by year
Year 2007[16] 2008[16] 2010[17] 2011[17] 2012[17] 2013[17] 2014[17] 2015[17] 2016[18] 2017[19] 2018[20] 2007–2018
Units sold 349[16] 1,050[16] 3,003[17] 5,511[17] 9,003[17] 11,198[17] 10,851[17] 11,192[17] 7,742[18] 7,876[19] 6,463[21] 74,239

See also

References
  1. "Audi Group production sites". Retrieved 24 July 2018.
  2. "40 Audi Car Dealers Showroom across 40 cities in India - CarDekho.com". CarDekho.
  3. "Audi India > Company > About Audi India". Audi.in. 15 September 2009. Archived from the original on 23 July 2010. Retrieved 2 August 2010.
  4. Solanki, Surya (23 February 2015). "Why is Audi the Highest Selling Luxury Car Brand in India". Retrieved 24 July 2018.
  5. indiainfoline.com. "Make in India for Audi as it plans to assemble engines locally". Retrieved 24 July 2018.
  6. Bhandari, Bhupesh (2 February 2010). "'Fast-growing millionaires in India are coming to Audi'". Retrieved 24 July 2018 – via Business Standard.
  7. "Aurangabad". Retrieved 24 July 2018.
  8. "Audi India". www.audi.in.
  9. "Audi India to launch over 10 new models in 2016 – IAB Report". 9 February 2016. Retrieved 24 July 2018.
  10. "Audi models available in India". Audi India.
  11. "India-bound Audi Q2 enters production at Ingolstadt - Car news - BBC TopGear Magazine India Official Website - TopGear India". www.topgear.com.
  12. "Audi India > Dealerships > India Network". Audi.in. 26 April 2010. Archived from the original on 28 July 2010. Retrieved 2 August 2010.
  13. "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2 August 2010.
  14. "Audi India eyes 20k unit sales by 2018; plans major investment — Times of India". Retrieved 24 July 2018.
  15. "Audi pins hope on Indian market in luxury car race". www.businesstoday.in. Retrieved 8 December 2017.
  16. "Audi India sales treble in 2008". The Economic Times. 2009. Retrieved 14 January 2018.
  17. "Mercedes-Benz races past Audi in India and globally". www.autocarpro.in. Retrieved 3 December 2017.
  18. "Audi sales fall, no longer number two in India — Times of India". The Times of India. Retrieved 7 December 2017.
  19. "Audi 2017 sales in India up 2 pc at 7,876 units". The Economic Times. 2018. Retrieved 4 January 2018.
  20. "Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike". CarAndBike. Retrieved 30 August 2019.
  21. "Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike". CarAndBike. Retrieved 30 August 2019.
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