Mercedes-Benz India

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India.

Mercedes-Benz India Pvt Ltd
Subsidiary
IndustryAutomotive
Founded1994 [1]
HeadquartersPune, Maharashtra, India
Key people
Martin Schwenk
ProductsLuxury Vehicles
Commercial Vehicles
Production output
 15,538 units (2018)
ParentDaimler AG
Websitemercedes-benz.co.in

History

Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler.The first mercedes in india was bought and owned by Rakesh Kumar Agrawal who also owned convey printers the largest printing press in Asia. After DaimlerChrysler demerged from Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was recognised as India's Most Admired Company in a survey by Fortune India magazine in 2013 under the reign of former Managing Director and CEO, Mr. Peter Honegg.[2] [3] In 2015 the brand was adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler category.[4] The company has received the highest rank in the J.D. Power 2018 India Customer Service Index (CSI) study in the luxury car segment.[5]

Manufacturing facilities

Spread over 100 acres at Chakan, Maharashtra,[6] this plant was set up in 2015 and is among the fastest green-field operations ever to be created and is rated as one of the top-most CKD plants of Mercedes-Benz globally.[7]

Other major facilities across India

Mercedes-Benz Properties

Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include MercedesTrophy and Drive Events like AMG Driving Academy and Luxe Drive.

MercedesTrophy

The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed participation from over 2,500 golfing aficionados in 13 cities.

AMG Driving Academy

This driving academy assists customers to hone their driving skills in performance cars in the country's only F1 race track at Greater Noida. The ADA offers the ‘Basic’ and the Advanced course in India. The ADA was inaugurated in 2012.[9]

International Driving Platform

Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.

Mercedes-Benz India’s first TV commercial

In a series of ‘firsts’, Mercedes-Benz India launched its first made-in-India TVC for the Long Wheel Base E-Class marking the launch of the luxury Marque's first Made in India, for India Sedan.

Mercedes-Benz Research and Development India

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune shows Daimler's strong commitment to India as a location for production, R&D and for IT. MBRDI is Daimler's "Think Tank" in India. Currently 6,500 engineers and IT-specialists are employed by MBRDI.[10]

Sales and Service network
A Mercedes-Benz Dealership in Bangalore

Mercedes-Benz India currently has the widest network reach for any luxury car maker in India: in 47 cities with 96 outlets.[11]

Mercedes-Benz also inaugurated in three AMG Performance Centres (APC) in Delhi, Bangalore & Mumbai in 2014 and added two more APCs in 2015 in Hyderabad and Pune.[12][13] and two more APCs in 2017 in Chennai and Cochin.[14] These APCs provide an exclusive AMG brand experience to the customers and enthusiasts.[15][16]

In 2014, the company reportedly witnessed a growth in sales of about 13% at 10,201 units as compared to the previous year. The company expects a double digit growth in 2015 owing to qualitative network expansion strategy. Mercedes-Benz India opened a new dealership in Jamshedpur and plans on opening 14 more dealerships in 2015 to reach over 80 outlets in total by the end of 2015.[17]

Mercedes-Benz Certified

Mercedes-Benz launched its new Pre-Owned car brand, ‘Mercedes-Benz Certified’ in India in December 2014 by the simultaneous inauguration of 12 new ‘Mercedes-Benz Certified’ outlets across India. ‘Mercedes-Benz Certified’ will provide customers a new destination for taking home a Mercedes-Benz car. The new brand will provide the pre-owned car customers an experience equivalent to a new car purchase, offering high-end facilities, infrastructure, tailor-made financing options, warranty and service packages. This new brand is designed specifically for the Indian market.[18]

Sales Performance

In 2016, Mercedes-Benz's growth strategy for the year will revolve around the slogan "Winning with Mercedes-Benz". In the Jan-December 2015 period Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth. Mercedes-Benz to launch 12 models and 10 new outlets in 2016.[19] Mercedes-Benz India recorded retail sales of 15,538 units in the period January-Dec 2018.[20]

Models
2015 Mercedes-Benz CLA 200 CDI - Assembled in India (CKD)

Models Assembled in India

Models launched in 2019

Models launched in 2016

Models launched in 2015

  • New CLA-Class compact sedan[23]
  • B-Class face-lift[23]
  • Diesel variants of the New C-Class sedan[23]
  • New C63 AMG performance sedan[23]
  • New CLS-Class 4-door coupe[23]
  • New E-Class cabriolet[23]
  • MLC-Class coupe-SUV[23]
  • New GLC-Class compact-SUV[23]
  • GLS-Class – Re-designed and re-badged GL-Class SUV[23]
  • New S-Class coupe
  • Maybach – Mercedes’ flagship brand will be back in the form of an ultra-luxurious S-Class with a longer wheelbase.[23]
  • Mercedes-AMG GT sportscar[23]

See also

References
  1. https://www.mercedes-benz.co.in/passengercars/the-brand/press-releases/a-quarter-of-a-century--made-in-india---mercedes-benz-celebrates.module.html/
  2. CarDekho Team (19 July 2013). "News Mercedes-Benz Ranked #1 Automotive Company in 'India's Most Admired Companies' Survey".
  3. https://economictimes.indiatimes.com/car-sales-in-india-mercedes-benzs-md-peter-honegg-vows-to-regain-top-slot/articleshow/14322878.cms?from=mdr
  4. "Most Exciting Brands 2015: Categories which rocked this year". timesofindia-economictimes.
  5. "Mercedes-Benz India tops 2018 JD Power CSI index in the luxury segment". autocarpro. Retrieved 27 August 2019.
  6. Overdrive (11 June 2009). "Mercedes-Benz India starts phase II production in Chakan". Firstpost.
  7. "Mercedes-Benz announces local manufacturing of the new S-Class 350 CDI in India, backed by high demand of the new S-Class". Archived from the original on 20 January 2015.
  8. Shally Seth Mohile (25 April 2016). "Mercedes Benz opens new R&D centre in Bengaluru". Livemint. Retrieved 20 June 2016.
  9. "Mercedes Benz Driving Academy". Autocar India.
  10. NDTV Auto Team (9 December 2014). "Mercedes-Benz Research and Development India Inaugurates Second Facility in Bangalore". CarAndBike.
  11. News, Nagpur. "Mercedes-Benz India reinforces its presence in Nagpur; inaugurates two outlets in one day". www.nagpurtoday.in. Retrieved 27 August 2019.
  12. Prithvi Radhakrishna (9 February 2015). "Mercedes Benz unveil Jharkhand dealership".
  13. "Mercedes AMG Performance Centre now in Pune, Hyderabad". RushLane.
  14. "Mercedes-Benz India puts Kochi and Chennai on Mercedes-AMG's global footprint". www.mercedes-benz.co.in. Retrieved 18 July 2018.
  15. PTI (13 December 2014). "Mercedes-Benz inaugurates dealership outlet in Madurai". Zee News. Retrieved 24 August 2018.
  16. Gupta, Nandini Sen (16 May 2014). "Mercedes-Benz India launches AMG Performance Centre in Bangalore". The Times of India. Retrieved 24 August 2018.
  17. "Mercedes Benz inaugurates a new dealership in India, more 14 due to open in 2015". CarTrade. 9 February 2015. Retrieved 9 February 2015.
  18. PTI (20 December 2014). "Mercedes-Benz India Launches New Brand for Old Cars". CarAndBike.
  19. "Mercedes-Benz posts 32% growth in 2015".
  20. Ghosh, Malyaban (9 January 2019). "Mercedes-Benz's India car sales rise 1.4% in 2018". Livemint. Retrieved 27 August 2019.
  21. "Mercedes-Benz to locally assemble Maybach S500 at Pune plant". 26 September 2015.
  22. Jaipur (12 January 2016). "Mercedes-Benz to Launch 12 New Models in 2016" – via Business Standard.
  23. "15 new models in 2015, says Mercedes-Benz India". 9 January 2015.

Sources
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