Le Coq Sportif

Le Coq Sportif (French pronunciation: [lə kɔk spɔʁtif], "the athletic rooster") is a French producer of athletic shoes, activewear, and sporting accessories. Founded in 1882 by Émile Camuset and located in Entzheim, France,[2] the company first issued items branded with its now-famous rooster trademark in 1948.[3] The company's name and trademark are derived from the Gallic rooster, a national symbol of France. The company is a subsidiary of Airesis SA based in Switzerland.[4]

Le Coq Sportif
Private/subsidiary
IndustrySportswear and Sports Goods
Founded1882 (1882)
FounderÉmile Camuset
HeadquartersEntzheim, France
ProductsFootwear
Accessories
Sportswear
Revenue 108 million (2016)[1]
Websitewww.lecoqsportif.com

Sponsorships

Le Coq Sportif old logo
Le Coq Sportif shop, Mercer Street, London

The company has sponsorship deals with several football clubs, most notably European clubs Saint-Étienne and Fiorentina. In addition, the company sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied kits to the Tottenham Hotspur team that won the FA Cup in 1981 and 1982,[5] Aston Villa 1982 team that won the European Cup,[6] Chelsea (1981-1986),[7] Sunderland (1981-1983),[8] Sheffield United (1997-2000 and 2002-2009)[9] and Everton (1983-1986 and 2009-2012)[10] and AFC Ajax of Amsterdam[11] (1/1973-6/1977 and 7/1980-12/1984); the FIFA World Cup winning teams of Italy in 1982 and Argentina in 1986. The company also sponsored Brazilian club Sport Club Internacional in 1982. The club won the traditional Joan Gamper Trophy at the Camp Nou in Barcelona while using Le Coq uniforms. Internacional also won the 1982 Gaúcho Championship wearing Le Coq. Fluminense Football Club is another Brazilian powerhouse that dressed Le Coq Sportif's kits in the 80s and won the National League title in 1984 as well as a Campeonato Carioca threepeat in 1983, 1984 and 1985.

South Korean golfer Yang Yong-eun wore a Le Coq Sportif shirt on the last day of the PGA Championship in 2009, which he won.

Le Coq Sportif is famous in Japan and Korea and hired local designers to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi. They also released a line of shoes with designer Kamishima Chinami. For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart. This in turn lost Le Coq Sportif millions in revenue.

In 2012, Le Coq Sportif returned to professional cycling, and manufactured the jerseys for the Tour de France under a new five-year contract with Amaury Sport Organisation. Le Coq Sportif started supplying the Tour de France in 1951.

Le Coq Sportif is the official uniform supplier of the following teams/players:

Basketball

Boxing

Cycling

Formula One

Tennis

Football

National teams

Clubs teams

Former national teams

Region Nation Years worn Ref
Africa  Algeria 2004–2009
 Cameroon 1982–1989
 Senegal 2002–2005
Americas  Argentina 1980–1989
 Colombia 1980–1981
 United States 1979–1983
 Uruguay 1983–1986
Europe  France 1966–1971
 Greece 2001–2003
 Hungary 1970–1974
 Italy 1980–1982
 Norway 1976-1980
 Romania 1977–1983
 Slovakia 1993–1995
 Spain 1983–1991

Former club teams

Nation Team Years worn Ref
 Argentina Club Atlético Belgrano 1996–2000
Club Atlético Gimnasia y Esgrima 1997–1998
Club Atlético Independiente 1986–1988
Club Atlético Lanús 2001–2003
Club Atlético Rosario Central 1995–1998
Club Atlético Tigre 1997–2002
Kimberley de Mar del Plata
Ramón Santamarina 2011–2013
 Brazil Sport Club Internacional 1982
Fluminense Football Club 1981–1985
São Paulo 1981-1984 [13]
Atlético Mineiro 2019– [14]
 France Paris Saint-Germain 1970-1975
1976-1977
1978-1986
 England Aston Villa 1981–1984 [6]
Barnet 1980–1982 [15]
Birmingham City 1998–2004 [16]
Bristol Rovers 1995–1996 [17]
Bury 1995–1997 [18]
Carlisle United 2005-2011
Charlton Athletic 1998–2003 [19]
Chelsea 1981–1986 [7]
Chester City 1995–1997 [20]
Coventry City 1996–1999 [21]
Crystal Palace 2001-2003 [22]
Darlington 1979–1981; 1982–1984 [23]
Derby County 1978–1982 [24]
Everton 1983–1986; 2009–2012 [10]
Fleetwood Town 2006–2007 [25]
Kidderminster Harriers 1984–1986; 2001–2004 [26]
Leicester City 2000–2005 [27]
Manchester City 1999–2003; 2007–2009 [28]
Oldham Athletic 1983–1985 [29]
Queens Park Rangers 1997–2008 [30]
Rotherham United 1995–1998 [31]
Scarborough 1996–1997 [32]
Sheffield United 1997–2000; 2002–2009 [9]
Stoke City 2007–2010 [33]
Sunderland 1981–1983 [8]
Torquay United 1995–1997 [34]
Tottenham Hotspur 1980–1985 [5]
Tranmere Rovers 1982–1983 [35]
Wolverhampton Wanderers 2004–2010 [36]
York City 1982–1983 [37]
 Ireland Cork City 1999–2003 [38][39]
 Italy Ancona 2003–2004
Internazionale 1986–1988
Udinese 2002–2005
 Morocco Moghreb Tetouan
 Netherlands AFC Ajax 1980–1984 [11]
 Northern Ireland Glentoran 1996–1999 [40][41]
 Portugal Sporting Clube de Portugal 1980–1986 -
Vitória de Guimarães 1983–1989 -
 Scotland Aberdeen 2001–2004 [42]
Dunfermline Athletic 1996–1997 [43]
East Stirlingshire 1998–2000 [44]
Falkirk 1996–1999 [45]
Kilmarnock 1995–1998 [46]
Hamilton Academical 1995–1997 [47]
Hibernian 1998–2010 [48]
Inverness Caledonian Thistle 1996–1999 [49]
 South Korea Incheon United 2012–2014
Ulsan Hyundai 2010–2011
 Turkey Denizlispor 2004–2006
 Uruguay Club Atlético Peñarol 1984–1987
 Wales Swansea City 1995–1997 [50]

Rugby union

Club teams

National teams

References

  1. "Rapport de gestion/Annual Report 2016" (PDF). Airesis SA.
  2. "superfiction.net/blog". superfiction.net. Archived from the original on 24 July 2011. Retrieved 16 April 2018.
  3. Vogue Australia Archived 2007-09-04 at the Wayback Machine
  4. "Le Coq Sportif". Airesis.
  5. Moor, Dave. "Tottenham Hotspur". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  6. Moor, Dave. "Aston Villa". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  7. Moor, Dave. "Chelsea". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  8. Moor, Dave. "Sunderland". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  9. Moor, Dave. "Sheffield United". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  10. Moor, Dave. "Everton". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  11. "AFC Ajax en alles eromheen" [AFC Ajax and everything around it]. ajaxcafe.nl (in Dutch). Archived from the original on 27 January 2015. Retrieved 24 July 2016.
  12. Rédaction. "Gasquet avec le Coq Sportif". lequipe.fr. Retrieved 16 April 2018.
  13. SÃO PAULO FUTEBOL CLUBE
  14. Atlético e Le Coq Sportif lançam Coleção 2019
  15. Moor, Dave. "Barnet". historicalkits.co.uk. Historical Football Kits. Retrieved 19 October 2016.
  16. Moor, Dave. "Birmingham City". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  17. Moor, Dave. "Bristol Rovers". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  18. Moor, Dave. "Bury". historicalkits.co.uk. Historical Football Kits. Retrieved 19 October 2016.
  19. Moor, Dave. "Charlton Athletic". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  20. Moor, Dave. "Chester City". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  21. Moor, Dave. "Coventry City". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  22. Moor, Dave. "Darlington". historicalkits.co.uk. Historical Football Kits. Retrieved 12 May 2020.
  23. Moor, Dave. "Darlington". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  24. Moor, Dave. "Derby County". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  25. Moor, Dave. "Fleetwood Town". historicalkits.co.uk. Historical Football Kits. Retrieved 10 November 2017.
  26. Moor, Dave. "Kidderminster Harriers". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  27. Moor, Dave. "Leicester City". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  28. Moor, Dave. "Manchester City". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  29. Moor, Dave. "Oldham Athletic". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  30. Moor, Dave. "Queens Park Rangers". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  31. Moor, Dave. "Rotherham United". historicalkits.co.uk. Historical Football Kits. Retrieved 20 August 2016.
  32. Moor, Dave. "Scarborough". historicalkits.co.uk. Historical Football Kits. Retrieved 10 November 2017.
  33. Moor, Dave. "Stoke City". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  34. Moor, Dave. "Torquay United". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  35. Moor, Dave. "Tranmere Rovers". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  36. Moor, Dave. "Wolverhampton Wanderers". historicalkits.co.uk. Historical Football Kits. Retrieved 20 August 2016.
  37. Moor, Dave. "York City". historicalkits.co.uk. Historical Football Kits. Retrieved 10 November 2017.
  38. "1999-2000". playingfortheshirt.net. Retrieved 19 October 2016.
  39. "2004". playingfortheshirt.net. Retrieved 19 October 2016.
  40. "1996". playingfortheshirt.net. Retrieved 7 October 2016.
  41. "1998/1999". playingfortheshirt.net. Retrieved 7 October 2016.
  42. Moor, Dave. "Aberdeen". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  43. Moor, Dave. "Dunfermline Athletic". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  44. Moor, Dave. "East Stirlingshire". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  45. Moor, Dave. "Falkirk". historicalkits.co.uk. Historical Football Kits. Retrieved 31 July 2018.
  46. Moor, Dave. "East Fife". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  47. Moor, Dave. "Hamilton Academical". historicalkits.co.uk. Historical Football Kits. Retrieved 10 November 2017.
  48. Moor, Dave. "Hibernian". historicalkits.co.uk. Historical Football Kits. Retrieved 24 July 2016.
  49. Moor, Dave. "Inverness Caledonian Thistle". historicalkits.co.uk. Historical Football Kits. Retrieved 10 November 2017.
  50. Moor, Dave. "Swansea City". historicalkits.co.uk. Historical Football Kits. Retrieved 20 August 2016.
  51. "Le Coq Sportif nouvel équipementier du XV de France à partir de 2018". sport24.lefigaro.fr. Retrieved 6 June 2017.
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