Hummel International
Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3]
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| Subsidiary | |
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Parent | Thornico Group[1] |
| Website | hummel.net |
Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.
Historical logo
The Hummel logo is a stylized bumble bee, as Hummel is German for bumble bee.
Sponsorships
The following teams and association are currently sponsored by Hummel:
Association football
National associations
Club teams
- Algeria
- Argentina
- Bosnia and Herzegovina
- Belarus
- Australia
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- Austria
- Bulgaria
- Denmark
- England
- France
- Germany
- Greece
- Guatemala
- Hungary
- Iceland
- Japan
- South Korea
- Lithuania
- Macedonia
- Netherlands
- Norway
- Oman
- Poland
- Portugal
- Qatar
- Scotland
- Serbia
- Singapore
- Slovakia
- Spain
- Ukraine
- United States
- Wales
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Handball
National teams
Club teams
- Belgium
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- Croatia
- Czech Republic
- Denmark
- France
- Germany
- Hungary
- Iceland
- Lithuania
- Montenegro
- Netherlands
- Norway
- Poland
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Tunisia
- Turkey
Rugby League
National teams
Club teams
Esports
References
- Hummel on Thornico website
- Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
- Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
- "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer｜home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.
External links
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