Do It Again (Pia Mia song)

Pia Mia saw her first concert when she was 16 years old, as J Boog performed in Guam. She immediately gravitated towards the song "Let's Do It Again", and was inspired to remake it with a pop spin as a tribute towards him. She recorded it later that year in 2013 with producer Nic Nac. Two years after "Do It Again" finished production, Mia was in a studio session with Chris Brown and Tyga, when Nic Nac played the track for them. Both artists loved it and asked her if they could appear on the song. She immediately accepted and included them, as she believed that they would amplify it over a million times, and was touched by their genuine interest in the track.[1][2] In an interview with Vice, Mia described the lyrics of the song as "wanting to be more than just friends with someone you're really close with, but you haven’t crossed the line yet." She denied rumors that it was about a one-night stand, stating that she never had one before so she could not speak on it.[3]

The pop-R&B,[3] and hip hop[4] track was one of the earliest songs recorded for her debut studio album,[5] as she finished it before signing a deal with Interscope Records. Mia constantly fought the label for "Do It Again" to be released, which she believed that the song "was my heart". She eventually left Interscope without releasing a studio album, explaining that the songs released during her time there were chosen by the executives.[6][7] The single was released on digital download and streaming formats on May 4, 2015,[8] and distributed to rhythmic radio stations on May 19, 2015.[9] It was written by Pia Mia, Jerry Afemata, George Veikoso, Marc Griffin, Tyga, and Nic Nac.[10]

In Australia, "Do It Again" debuted on the ARIA Singles Chart at number 42 on the chart dated July 12, 2015. The song peaked at number five on August 9, 2015, and charted for 16 weeks.[11] It was eventually certified platinum on September 5, 2015 by the Australian Recording Industry Association (ARIA) for shipping 70,000 copies,[12] and ranked at number 53 on the 2015 year-end chart.[13] In New Zealand, the song debuted at number 29 on the Official New Zealand Music Chart, eventually peaking at number 10 and remaining on the chart for 15 weeks.[14] It was certified platinum by Recorded Music NZ, selling 15,000 copies.[15]

"Do It Again" first charted on the UK Singles Chart dated August 20, 2015 at number 67, peaking at number eight on October 2, 2015. It remained on the chart for 28 weeks.[16] The song was ranked at number 60 on the 2015 year-end chart,[17] and was certified platinum by the British Phonographic Industry (BPI) for selling 600,000 units on January 27, 2017.[18] In Scotland, it peaked at number 15 on the August 21, 2015 chart, after appearing the previous week at number 52.[19]

The single peaked at number 71 on the US Billboard Hot 100 on the issue dated July 18, 2015, charting for 11 weeks.[20] It received a platinum certification by the Recording Industry Association of America (RIAA) for selling 1,000,000 copies on February 15, 2017.[21] "Do It Again" bowed at number 70 on the Canadian Hot 100 on the issue dated August 29, 2015, spending 11 weeks on the chart.[22]

Stranger Things actor Noah Schnapp uploaded a dance challenge on social media platform TikTok, where he danced to the song on April 2, 2020. The video went viral, with other internet celebrities such as Charli D'Amelio and Addison Rae participating, as Mia acknowledged that the challenge was a "resurgence" for the song.[5][30]

• Pia Mia – vocals, songwriter
• Chris Brown – vocals
• Michael Ray Nguyen-Stevenson – vocals, songwriter
• Nicholas Balding – songwriter, producer
• Jerry Afemata – songwriter
• George Veikoso – songwriter
• Marc Griffin – songwriter
• Chris "Tek" O'Ryan – vocal producer, sound engineer

Credits adapted from Tidal.[10]

• Pia Mia featuring Chris Brown and Tyga – "Do It Again" (music video) on YouTube