AmazonFresh

Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in some U.S. cities, Berlin (including Potsdam), Hamburg, London, Munich, Tokyo and India.[1]

Amazon Fresh
Subsidiary
IndustryGrocery retail
Headquarters
Seattle, Washington
,
United States
Areas served
United States, Berlin (including Potsdam), Hamburg, London, Munich, Tokyo and India.
ParentAmazon
Websitefresh.amazon.com (US)

History and business model
An Amazon Fresh delivery truck on the streets of Seattle
Amazon Fresh Truck

AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. (The website allows users to check availability by ZIP code.)

In March 2017, Amazon announced the beta launch, on March 29, 2017, of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers.[2] It's a delivery service that lets users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store.[3]

In Germany, the product range is 85,000 product lines. By comparison, the Rewe supermarket chain's home delivery service has 9,000 product lines.[4]

In the United Kingdom, Amazon signed a deal with the British SuperMarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh.[5]

In July 2017, it was reported that Amazon Fresh was selling meal kits.[6]

On November 2, 2017, Amazon announced it was discontinuing its Fresh service to areas in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.[7]

On December 13, 2019, Amazon announced its Fresh service will provide one and two hour delivery of meat, seafood, eggs, and produce in Tampa, Florida.[8]

Product lines

AmazonFresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through AmazonFresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of trucks. As of 11 October 2017, AmazonFresh sold a range of Booths branded products for home delivery in selected areas.[9]

See also

References
  1. "Lieferdienst für Lebensmittel: In dieser deutschen Stadt will „Amazon Fresh" nun starten" [“Amazon Fresh” now wants to start in this German city]. Frankfurter Allgemeine (in German). 2017-11-08. ISSN 0174-4909. Retrieved 2020-02-19.
  2. Etherington, Darrell (28 March 2017). "Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk". TechCrunch. Retrieved 29 March 2017.
  3. Balakrishnan, Anita (28 March 2017). "Amazon Prime members can soon buy groceries from their phones, and have them delivered to their cars". CNBC. Retrieved 29 March 2017.
  4. Heuzeroth, Thomas (2017-05-04). "Amazon Fresh: Lebensmittelversand startet in Deutschland". DIE WELT. Retrieved 2018-09-27.
  5. Ruddick, Graham (2016-02-29). "Amazon to start selling fresh and frozen Morrisons food". The Guardian. Retrieved 2018-04-28.
  6. Gartenberg, Chaim (18 July 2017). "Amazon's prepackaged Meal Kits are reportedly already on sale". The Verge. Retrieved 5 September 2017.
  7. Del Rey, Jason (3 November 2017). "Amazon is shutting down its Fresh grocery delivery service in parts of five states". Recode. Retrieved 3 November 2017.
  8. Goldschmidt, Bridget (2019-12-13). "Amazon Fresh Grocery Delivery Coming to Tampa, Fla". Progressive Grocer. Retrieved 2019-12-26.
  9. Armstrong, Ashley (11 October 2017). "Booths teams up with Amazon to sell down South for the first time". Telegraph. Retrieved 11 October 2017.
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