Talabat

Talabat (Arabic: طلبات, Ṭalabāt) is the largest online food ordering platform in the Middle East. It operates across the GCC (Kuwait, Saudi Arabia, Bahrain, United Arab Emirates, Oman, Qatar) and Jordan. Users can order from over 4,300 restaurant partners including brands such as Burger King, KFC, Pizza Hut, Papa John’s and Subway, as well as local eateries from different cuisines.

Talabat
Type of site
E-commerce
Available inEnglish, Arabic
Founded2004 (2004)
HeadquartersKuwait, Jordan, KSA, Qatar, Bahrain, UAE, Oman
OwnerDelivery Hero AG
Key peopleTomaso Rodriguez (CEO)
IndustryInternet
ServicesOnline food ordering,
Food delivery
Employees>1000
URLwww.talabat.com

History

Talabat General Trading and Contracting Company was co-founded by Abdulaziz B. Al Loughani (CEO) and Khaled Al Otaibi.[1] The name derives from the Arabic language and literally means "orders" or "requests".

As Talabat’s popularity grew locally, it won the Best E-Business Award repeatedly in 2008 and 2009 with special recognition from His Highness the Emir of Kuwait, Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah. In 2010, the business was operating out of Kuwait and Saudi Arabia with an average of 1,250 daily transactions. Talabat then underwent key changes such as the re-branding from 6alabat.com to Talabat.com, a shift from a hybrid form of Arabic and English spelling to a pure English spelling.

In 2011, a revamp of the platform took place with a new website layout and improvement in user interface. On 19 January 2012, Talabat released its mobile application for Android devices. An app for iOS devices was also released.

Talabat continued its regional expansion in Bahrain, UAE and Oman in 2012, Qatar in 2013 and lastly Jordan in 2017.

In 2015, Talabat was acquired by the global German e-commerce group Rocket Internet in their first attempt to enter the GCC. At the time, the acquisition was the largest tech exit the MENA region had seen.

Also in 2015, the leading global online food ordering and delivery marketplace Delivery Hero took over Talabat. In line with the acquisition, Abdulhamid Alomar took over as the new CEO of the company.

Business

Talabat is a platform that connects users to the largest selection of restaurants in the region to order online and pay either by cash or card. The offerings range from various restaurant meals and covers most cuisine types to suit different taste buds across different countries. Talabat regularly promotes restaurant offers and supports further with online and offline marketing such as advertising, social media, and PR activities.

Operation

Restaurants on Talabat benefit from an online ordering presence and are the alternative to telephone orders and pickup options. Talabat users have access to thousands of restaurants according to the user’s location and the restaurants in the area while filtering by cuisine, ratings, delivery time, minimum order value, payment options or restaurant name. Placed orders are sent to the restaurant’s point of sale machines, processed and then delivered to the customer’s address. The service is free to users without any charges. However, variable amount of delivery charges may be incurred depending on the restaurant receiving the order.

References

  1. "Wamda". www.wamda.com. Retrieved 2017-09-26.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.