Televisão Independente

TVI was the second private Portuguese TV channel to be launched, SIC having been launched five months before, and the fourth channel in all. Already under the name TVI, but marketed as 4, in which the '4' was the sole element in its logo, TVI was initially owned by some prominent Catholic Church institutions, including Rádio Renascença, RFM, Universidade Católica Portuguesa, Público, Editorial Verbo and União das Misericórdias; Antena 3 Televisión (which consisted of La Vanguardia, ABC-Prensa Española, Manuel Martín Ferrand (4,3%), Rafael and Manuel Jiménez de Parga, Europa Press and Grupo Zeta), the Luxembourgish Compagnie Luxembourgeoise de Télédiffusion, (CLT, now RTL Group), Sonae, the Scandinavian SBS Broadcasting Group and ITV contractor Yorkshire Television were minor stakeholders of TVI.[2] This majority-Catholic ownership pushed TVI's programming in the direction of Christian values. In the first years of its existence, TVI assumed the role of an 'alternative' television broadcaster, dedicating segments of its airtime to distinct target audiences, with part of the morning dedicated to housewives and the elderly and part of the afternoon to the young. Broadcasts were initially experimental, before upgrading to regular status in October the same year.

During this period, TVI was known for its American series and movies, including X-Files and Baywatch, and most notably the Spanish show El gran juego de la oca (translated as O Jogo do Ganso) imported from Antena 3. TVI also brought in some prominent names in Portuguese television, including Manuel Luís Goucha and Artur Albarran, but the viewing figures had were always lower than expected – higher than RTP2 but lower than the top 2 channels then, SIC and RTP1 – and it entered into deep financial crisis.

TVI's recovery happened when it was totally acquired by Media Capital in 1999, one of the most important media conglomerates in Portugal, whereupon it started broadcasting more Portuguese-produced programs, including soap operas. This helped to increase its audience significantly, but it was in September 2000, when Big Brother started, that the channel gained a boost in popularity. The once 3rd-ranked (by 2000) TVI went on to surpass RTP1 for second place in 2001 and four years later, defeated SIC to take first place, which it maintained for 14 consecutive years before losing it once more to SIC in 2019.

Currently, TVI is known for having a large number of national reality shows and soap operas. It broadcasts a mix of local productions, such as soap operas, family series and reality shows, news programs and international movies and series (mostly American). It is currently owned by Media Capital, which is owned by Grupo Prisa. Until February 2007, Media Capital was co-owned by RTL Group and Grupo Prisa. The station works with Media Capital-owned production company Plural Entertainment to produce its national fictional content.

Like public service broadcaster RTP and unlike commercial rival SIC, which have always shown foreign programs in the original language with subtitles, TVI tried, unsuccessfully, to dub foreign programs into Portuguese after achieving marginal success with Latin American Spanish-language soap operas dubbed in Brazilian Portuguese. Experiments of dubbing included the US series Dawson's Creek and other shows directed at younger audiences.

• 
  TVI's second logo, used from 1995 to 1996
• 
  TVI's third logo, used from 1996 to 2000
• 
  TVI's fourth logo, used from 2000 to 2017

In July 2010, TVI censored a kiss between two male characters on the youth TV series Morangos com Açúcar, due to pressure by a fundamentalist far-right organization, "National Resistance".[3] This cut has led to a major outcry, and has been widely perceived as an occurrence of homophobia. At least 10 civil society organizations called for the reinstatement of the cut scene.[4] As of 2015, TVI no longer censors homosexual scenes and has become an important symbol of it in Portugal.[5][6]

TVI had still broadcast in 4:3 as of 2015, even though, on its early days, it received European funds to promote and broadcast in 16:9 PAL-plus.[7][8] However, the network's board of directors announced in September 2015 that its channels will move to the widescreen format, starting with the premiere of Santa Bárbara on 28 September[9] and finalizing the move on 3 October, one day before the general elections.

Some viewers criticized the channel as it broadcasts US television series after midnight. TVI's prime time is reserved for in-house programming, mainly soap operas, viewer-participation quizzes and reality shows, in a similar manner to its direct competitor SIC.

• (in Portuguese) Official Site
• TVI's first moments and the first news service
• Media Capital
• Rádio Renascença
• Mega FM
• Grupo PRISA
• Genérico TVI

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