World Branding Awards

World Branding Awards
Awarded for Excellence in branding
Location Kensington Palace, London; Hofburg Palace, Vienna; The Plaza, New York
Presented by World Branding Forum
Hosted by David Croft, Olivia Wayne, Moody McCarthy
Act(s) Ben Hanlin
First awarded 2014
Winners List of World Branding Awards winners
Most awards Apple, British Airways, Barclays, Coca-Cola, HSBC, McDonald's, VISA
Website awards.brandingforum.org

The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding.[1] The World Branding Forum, a registered global non-profit organisation based in London, organises the awards.[2]

There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries.[3] The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.[4] The award's Brand of the Year logo is a registered trademark.[5]

The 2015, 2016 and 2017 award ceremonies took place at Kensington Palace in London.[6][7][8] In 2017, an edition of the awards, called the Animalis Edition, was held in the Hofburg Palace in Vienna.[9] It is the world's largest animal and pet branding awards ceremony.[10] In 2018, the Americas Edition of the awards was held at The Plaza on Fifth Avenue in New York City.[11]

Nominations, judging and scoring

Nominations for the awards can be made by brands owners, custodians, agencies or the public.[3] There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands that are top in several countries in a particular geographic region; and a National Award which is presented to the top brands in participating countries at the awards. Brands that are global winners are not awarded again on a national level.[3]

Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. There are also other awards for individuals voted for by the World Branding Forum Advisory Council, which consists of luminaries from the world of branding.[1] Winners go through a stringent assessment process to determine the level of work put in by a brand for their branding activities. The level of trust that the brands’ customers and the public have for the brand is also taken into account.[12]

Trophy

The 24 karat gold plated World Branding Awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.

The award trophies are made in Stratford-upon-Avon. The first trophies were manufactured in nickel and gold plate and accented in acrylic with a design focus on the World Branding Forum's logo.[13] In 2016, a newly designed 24 karat gold-plated trophy was introduced for all winners. This new design is a solid trophy with no acrylic, and highlights the "Brand of the Year" registered trademark logo.[8] It is 245 mm (9.6 in) in height and 76 mm (3.0 in) in diameter with an angled top, and weighs 1.8 kg (4.0 lb).[14]

The trophy is on display at the Museum of Brands, Packaging & Advertising in London.[4]

Award ceremonies

2018–2019 Awards

In 2018, the Americas Edition of the awards was held at The Plaza on Fifth Avenue in New York City. Twenty-two countries from the Americas and the Caribbean participated.[11] Over 80,000 consumers voted for more than 1,500 brands, but only 81 brands from 16 countries were awarded. Comedian Moody McCarthy hosted the event.[15]

2017–2018 Awards

The original World Branding Awards trophies, before they were replaced with a new design in 2016

Over 135,000 consumers from around the world voted for more than 3,000 brands from 35 countries in 2017.[16] 245 winners were awarded.[17] The awards ceremony was held in Kensington Palace in London.[7]

In the same year, the Animalis edition of the awards saw 92 brands from 35 countries named Brand of the Year in a ceremony held at the Hofburg Palace in Vienna. This edition focused on pet and animal brands.[18]

2016–2017 Awards

This edition of the awards saw over 120,000 consumers from around the world voting for more than 2,800 brands from 35 countries.[19] 210 brands from 30 countries were declared winners. The ceremony was held in Kensington Palace.[8] Among the attendees was the United Arab Emirates Ambassador to the United Kingdom, Sulaiman Almazroui,[20] and the Philippines Ambassador, Evan Garcia.[21] David Croft of Sky Sports hosted the event.[19]

2015–2016 Awards

For the 2015–2016 period, more than 65,000 consumers voted for 2,600 nominated brands from 35 countries. 118 brands from 30 countries were eventually declared winners.[6] The awards ceremony took place on 24 September 2015 at the State Apartments of Kensington Palace. Olivia Wayne of Sky Sports hosted the event.[6]

2014–2015 Awards

Over 2,500 brands from 35 countries were nominated for the Awards for the 2014–2015 period.[22] Of these, 119 brands were awarded.[23]

London ceremony

The London awards ceremony was held on 26 October 2014, at One Whitehall Place, the events building of the Royal Horseguards Hotel. David Croft hosted the event.[24] The format of the ceremony included a cocktail reception followed by a gala dinner.[13]

Paris ceremony

The Paris awards ceremony took place on 25 March 2015, at the iconic fr:Hilton Paris Opéra in France. This second instalment of the 2014–2015 awards emphasised food, beverage, luxury, fashion, lifestyle, hospitality, and service brands, where 50 brands from 22 countries were awarded.[25]

French TV and movie actress, Sara Verhagen, presented the awards. Magician, Ben Hanlin, star of ITV2’s hidden camera magic show, Tricked, and Discovery Channel's Breaking Magic provided the entertainment.[26]

Winners

2018 Winners

The Americas edition took place at the Plaza Hotel in New York.

The 2018–2019 Americas Edition of the awards took place at the Plaza Hotel on Fifth Avenue in New York City. More than 1,500 Americas and Caribbean brands from 22 countries participated, and 81 brands from 16 countries were awarded.[11]

2017 Winners

The Animalis edition was presented at the Hofburg Palace in Vienna.

The 2017–2018 awards ceremony took place in Kensington Palace in London, where 245 winners were awarded.[17] The Animalis edition, which focused on pet and animal brands, was held at the Hofburg Palace in Vienna, where 92 brands from 35 countries were awarded.[18]

2016 Winners

The 2016–2017 awards ceremony took place in Kensington Palace, where 210 brands from 30 countries were awarded. Apple, BMW, the British Council, Cartier, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, McDonald's, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Starbucks, Schwarzkopf and VISA were announced as global winners.[19]

National tier winners included: ICBC (China), Bang & Olufsen (Denmark), Hermès (France), Nivea (Germany), Chow Tai Fook (Hong Kong), State Bank of India, Indomilk (Indonesia), Prada (Italy), Sukiya (Japan), Maybank (Malaysia), Dulux (Netherlands), SM Supermalls (Philippines), Sberbank (Russia), Nando's (South Africa), AmorePacific (South Korea), Santander (Spain), King Power (Thailand), Zurich (Switzerland), Dubai Duty Free (UAE), and Prudential (UK), among others.[19]

Regional winners included: Eu Yan Sang, Giordano, Lee Kum Kee, Mandarin Oriental and Watsons from Hong Kong; Indomie (Indonesia); Ajinomoto, Isetan, Kikkoman and Uniqlo from Japan; MTN from South Africa; Zara (Spain); and RAK Ceramics (UAE).[19]

2015 Winners

The 2015, 2016 and 2017 World Branding Awards were held at London's Kensington Palace.

Kensington Palace in London was the site of the 2015–2016 awards ceremony. 118 brands from 30 countries were awarded.[6] Global winners included: Apple Inc., Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, Lego, Louis Vuitton, McDonald's, Mercedes-Benz, Nescafé, Nike, Inc., Rolex, Shell, Starbucks and VISA.[27] National tier winners from around the world include ANZ Bank from Australia, Sinopec from China, Hugo Boss from Germany, Airtel from India, Prada from Italy, Seiko from Japan, Samsung from Korea, Gulf Insurance Group from Kuwait, Maybank from Malaysia, KLM from the Netherlands, Babcock University from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines, Chunghwa Telecom from Taiwan, MTN Group from South Africa, Santander Group from Spain, Singha Beer from Thailand, Dubai Duty Free from the UAE, and Royal Mail from the United Kingdom.[6] RAK Ceramics won a regional award for being one of the largest brands in its category in the Middle East.[28]

2014 Winners

The London awards ceremony in 2014 saw 69 brands from 25 countries awarded. Global winners included: Apple Inc., Coca-Cola, Del Monte, Heinz, HSBC, Louis Vuitton, McDonald’s, Samsung, Sony PlayStation and VISA.[29] National tier winners include Barclays, the BBC, British Airways, Thomas Cook, the University of Oxford, Lego, Ferrari, Royal Dutch Shell, Silentnight,[30] and Burj Al Arab Jumeirah. Each brand is named Brand of the Year in their respective categories.[24] The awards gave special recognition to Tony Fernandes, Group CEO of AirAsia, naming him Brand Builder of the Year for his outstanding work in building the airline brand.[29]

At the 2014–2015 Paris awards ceremony, 50 brands from 22 countries were awarded.[31] Global winners included Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels & Resorts, IKEA, L’Oréal, Moët & Chandon, Nike, Inc., Prada and UPS. National tier winners included: Penfolds (Australia); China Telecom; Media Markt (Germany); Taj Hotels Resorts and Palaces (India); Indosat (Indonesia); NTT Docomo (Japan); SK Telecom (Korea); Pos Malaysia; Campina (Netherlands); SMRT (Singapore); Telkom (South Africa); Roche (Switzerland); Chunghwa Telecom (Taiwan); and Eurostar (UK). Each brand was named Brand of the Year in their respective categories.[32]

Presenters

For the 2014 awards, the London ceremony at One Whitehall Place was presented by David Croft from Sky Sports,[33] while French actress Sara Verhagen presented the Paris ceremony.[34] Magician Ben Hanlin from ITV2's Tricked (TV series)|Tricked and Discovery Channel's Breaking Magic also performed at the Paris event.[35]

The 2015 awards ceremony at Kensington Palace was presented by Olivia Wayne from Sky Sports,[36] and David Croft presented the 2016 and 2017 awards.[19] The 2017 Animalis edition in Vienna was presented by de:Stuart Freeman,[37] while comedian Moody McCarthy hosted the 2018 Americas Edition of the awards in New York.[15]

References

  1. 1 2 "Taiwan's Acer and Chatime Honoured at the 2014 World Branding Awards". Taiwan Trade Review. 29 Oct 2014. Retrieved 5 December 2014.
  2. ↑ "Maybank awarded Brand of the Year at World Branding Forum". The Star. 29 Oct 2014. Retrieved 5 December 2014.
  3. 1 2 3 "[edit] Nomination & Voting Branding Entries & Public Voting". World Branding Awards. World Branding Forum. Retrieved 16 February 2015.
  4. 1 2 "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Herald Online. 9 Feb 2015. Retrieved 13 February 2015.
  5. ↑ "World branding Awards Brand Of The Year". EUIPO. European Union Intellectual Property Office. Retrieved 8 February 2017.
  6. 1 2 3 4 5 "Seven Thai Brands Win Big At The 2015 World Branding Awards at London's Kensington Palace". Reuters. Reuters. Retrieved 18 March 2016.
  7. 1 2 "Gulf Insurance Group named 'Insurance Brand of Year' by World Branding Awards". Kuwait Times. Retrieved 10 April 2018.
  8. 1 2 3 Sellers, Dennis (21 September 2016). "Apple among 210 winners of the 2016 World Branding Awards". Apple World Today. Retrieved 8 February 2017.
  9. ↑ "UAE brands among winners of 'World Branding Awards'". Arab News. 29 June 2017. Retrieved 8 September 2017.
  10. ↑ "Animalis Edition". World Branding Awards. World Branding Forum. Retrieved 11 May 2017.
  11. 1 2 3 "Banco Popular among 81 winners at World Branding Awards". Caribbean Business. 20 July 2018. Retrieved 3 September 2018.
  12. ↑ "SEGi, sole winner of international education brand award for Malaysia". Borneo Post. 19 Nov 2014. Retrieved 13 February 2015.
  13. 1 2 "EFX Acclaimed for World Branding Awards". EFX. EFX. Retrieved 13 February 2015.
  14. ↑ "The Trophy". World Branding Awards. World Branding Forum. Retrieved 21 March 2017.
  15. 1 2 "Canadian Brands Celebrated at the Americas Edition of the World Branding Awards in New York". Bar Chart. 19 July 2018. Retrieved 3 September 2018.
  16. ↑ "World Branding Awards - 2017-2018 Winners". World Branding Forum. Retrieved 10 April 2018.
  17. 1 2 "Tanduay named 'Brand of the Year' at the World Branding Awards". Manila Bulletin. 10 Nov 2017. Retrieved 10 April 2018.
  18. 1 2 "UAE brands among winners of 'World Branding Awards'". Arab News. 28 June 2017. Retrieved 4 September 2018.
  19. 1 2 3 4 5 6 "Thai Brands among 210 Winners of the 2016 World Branding Awards at Kensington Palace". Thai Business News. 21 September 2016. Retrieved 8 February 2017.
  20. ↑ Noor, Hibah (28 September 2016). "Dubai Duty Free wins Brand of the Year Award". Gulf-Africa Duty Free. Retrieved 8 February 2017.
  21. ↑ "World Branding Awards recognize Philippine brands". Embassy of the Philippines. Retrieved 14 February 2017.
  22. ↑ "he World Branding Awards took place today in Paris, France". Ad Hoc News. 24 March 2015. Retrieved 16 May 2015.
  23. ↑ "Indosat and Acer Wins for Indonesia at the World Branding Awards". Antara News. 25 March 2015. Retrieved 16 May 2015.
  24. 1 2 "Asian Brands Honoured at the 2014 World Branding Awards". Yahoo Finance. Yahoo. Retrieved 13 February 2015.
  25. ↑ "SBI wins 'Brand of the Year' Award at The World Branding Awards in Paris". Indian Info Line. 30 March 2015. Retrieved 16 May 2015.
  26. ↑ "Ben Hanlin to Perform at the World Branding Awards Paris 2015 Ceremony". World Branding Forum. 16 February 2015. Retrieved 16 May 2015.
  27. ↑ "118 brands honoured at World Branding Awards". TradeArabia. TradeArabia. Retrieved 18 March 2016.
  28. ↑ "ADNOC, Dubai Duty Free and RAK Ceramics Named "Brand of the Year" At The 2015 World Branding Awards at Kensington Palace". Gulf News 24/7. Gulf News 24/7. Retrieved 18 March 2016.
  29. 1 2 "AirAsia Awarded Brand of the Year in Airline Category". Sun Star. 4 Nov 2014. Retrieved 5 December 2014.
  30. ↑ Paul, Farley (11 Dec 2014). "Silentnight triumphs at World Branding Awards". Retrieved 13 February 2015.
  31. ↑ "State Bank of India wins 'Brand of the Year' Award at The World Branding Awards". Forever news India. 30 March 2015. Retrieved 16 May 2015.
  32. ↑ "World Branding Awards Honours F&B, Luxury, Fashion, Lifestyle, Hospitality and Service Brands". Yahoo Finance. 24 March 2015. Retrieved 16 May 2015.
  33. ↑ "Apple, Coca-Cola, HSBC and Louis Vuitton Named "Brand of the Year" at the 2014 World Branding Awards". Boston Globe. 28 Oct 2014. Retrieved 13 February 2015.
  34. ↑ "World Branding Awards". Event Photographer London. Retrieved 27 May 2016.
  35. ↑ "Ben Hanlin to Perform at the World Branding Awards Paris 2015 Ceremony". World Branding Forum. Retrieved 27 May 2016.
  36. ↑ "Seven Thai Brands Win Big At The 2015 World Branding Awards at London's Kensington Palace". Quamnet. 26 Sep 2015. Retrieved 27 May 2016.
  37. ↑ "Presenters". World Branding Awards. World Branding Forum. Retrieved 4 September 2018.
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