WGUE (AM)

WGUE
City Turrell, Arkansas
Broadcast area Memphis, Tennessee
Branding Guess FM
Slogan Memphis' Greatest Hits
Frequency 1180 kHz
Translator(s) 99.3 W257CY (Memphis)
100.1 W261CE (Memphis)
105.5 W288BJ (Memphis)
First air date 1987 (as WPLX Collierville, TN, at 1170)
Format Classic hits
Power 5,000 watts day
3,500 watts critical hours
26 watts night
Class D
Facility ID 52906
Transmitter coordinates 35°8′31.00″N 90°8′6.00″W / 35.1419444°N 90.1350000°W / 35.1419444; -90.1350000
Callsign meaning W-GUEss
Former callsigns WWEE (1985-1987)
WPLX (1987-2012)
KXIQ (2012-2014)
WUMY (2014-2017)
Former frequencies 1170 kHz (1989-2009)
Owner Ronald and Terry Unkefer
(Memphis First Ventures, LP)
Sister stations WUMY, WEBL
Webcast Listen Live
Website GuessFM.com

WGUE (1180 kHz) is a commercial AM radio station in Turrell, Arkansas, serving the Memphis metropolitan area. WGUE is owned by Memphis First Ventures. It airs a classic hits radio format. Studios and offices are on Goodman Road East in Southaven, Mississippi.[1] The transmitter is off Legion Road in West Memphis, Arkansas.[2]

WGUE broadcasts at 5,000 watts by day. But because AM 1180 is a clear channel frequency reserved for Class A WHAM in Rochester, New York, WGUE must drastically reduce power at night to 26 watts (during critical hours it runs at 3,500 watts). WGUE programming is also heard in the Memphis area on several FM translator stations: 99.3, 100.1 and 105.5 MHz.

History

In April 1987, the station first signed on as KPLX.[3] It was a 1,000 watt daytimer, broadcasting on 1170 kHz and licensed to Collierville, Tennessee.

On December 15, 2009, the station switched from 1170 to 1180 and moved its city of license to Turrell, Arkansas. In 2012, the call sign became KXIQ.

On January 1, 2014, KXIQ changed format from talk radio to classic country, branded as "Y 105.5" (simulcasting on FM translator W288BJ 105.5 FM), and changed call letters to WUMY on January 15, 2014. On January 24, 2014, WUMY rebranded its station from "Y 105.5" by adding another translator as "Big Country 105.5/100.1".

On November 30, 2017, WUMY swapped call signs with sister station WGUE.

References

  1. ↑ GuessFM.com/contact
  2. ↑ Radio-Locator.com/WGUE
  3. ↑ Broadcasting Yearbook 1992 page A-325


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