WROV-FM

WROV-FM
City Martinsville, Virginia
Broadcast area Roanoke-Lynchburg, Virginia
New River Valley
Southside Virginia
Branding 96-3 ROV Rocks
Slogan "The Rock of Virginia"
Frequency 96.3 MHz
(also on HD Radio)
First air date January 1950[1]
Format HD1: Classic rock[2]
HD2: Alternative rock
ERP 14,000 Watts
HAAT 633 Meters
Class C1
Facility ID 37747
Transmitter coordinates 37°7′0.0″N 80°0′58.0″W / 37.116667°N 80.016111°W / 37.116667; -80.016111
Callsign meaning W Rock Of Virginia
Former callsigns WMVA-FM (1950–1989)
Affiliations John Boy and Billy
Performance Racing Network (PRN Radio)
Sixx Sense
Owner iHeartMedia
(Capstar TX LLC)
Sister stations WJJS, WJJX, WSFF, WSNV, WSFF, WSNZ, WYYD
Webcast WROV-FM Webstream
Website WROV-FM Online

WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[3] and airs a Classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-HD2

WROV-HD2 carries an Alternative Rock format under the branding "96.7 and 96.9 The Alt Project".[4]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM.[5] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[6] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[7][8]

References

  1. ↑ http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf
  2. ↑ http://www1.arbitron.com/sip/displaySip.do?surveyID=FA15&band=fm&callLetter=WROV
  3. ↑ "WROV Facility Record". Federal Communications Commission, audio division.
  4. ↑ https://hdradio.com/station_guides/widget.php?realid=447 HD Radio Guide for Roanoke-Lynchburg, Virginia
  5. ↑ Broadcasting Yearbook 1977
  6. ↑ "WROV-FM Roanoke Va., Starts Program Service" (PDF). Broadcasting. June 14, 1948. Retrieved 19 December 2014.
  7. ↑ "For the record" (PDF). Broadcasting. July 15, 1957. p. 108.
  8. ↑ "The Levines Buy WROV". The 1240 WROV History Site.
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