WSFF

WSFF
City Vinton, Virginia
Broadcast area Metro Roanoke
Branding "Steve FM"
Slogan "Random Radio"
Frequency 106.1 MHz
(also on HD Radio)[1]
First air date 1994[2]
Format Adult Hits[1]
ERP 6,000 Watts
HAAT 29 Meters
Class A
Facility ID 41635
Transmitter coordinates 37°17′3.00″N 79°59′14″W / 37.2841667°N 79.98722°W / 37.2841667; -79.98722
Callsign meaning W "Steve FM" F
Former callsigns WWFO (1991-1994)
WJJS (1994-1996)
WJJS-FM (1996-2007)
WZBL (2007-2009)
WSFF (2009-present)[3]
Owner Aloha Station Trust, LLC
Sister stations WJJS, WJJX, WROV-FM, WROV-HD2, WSNV, WYYD
Webcast WSFF Webstream
Website WSFF Online
WSNZ
City Lynchburg, Virginia
Broadcast area Metro Lynchburg
Branding "Steve FM"
Slogan "Random Radio"
Frequency 101.7 MHz
First air date August 1, 1964[2]
Format Adult Hits[4]
Power 3,400 Watts
HAAT 88 Meters
Class A
Facility ID 70331
Transmitter coordinates 37°25′37.0″N 79°07′26.0″W / 37.426944°N 79.123889°W / 37.426944; -79.123889
Callsign meaning W SuNny Z
former format
Former callsigns WXYU (1964-1992)
WJJS (1992-1994)
WJJX (1994-2007)
WSNZ (2007-present)[5]
Owner iHeartMedia
(Aloha Station Trust, LLC)
Sister stations WROV-FM, WSFF, WJJS, WJJX, WSNV, WYYD
Webcast WSNZ Webstream
Website WSNZ Online

WSFF (106.1 FM) and WSNZ (101.7 FM) are Adult Hits formatted broadcast radio stations. WSFF is licensed to Vinton, Virginia, serving Metro Roanoke. WSNZ is licensed to Lynchburg, Virginia, serving Metro Lynchburg. Both WSFF and WSNZ are owned and operated by iHeartMedia.[6][7]

Combined 106.1/101.7 History

106.1 FM started out with the call sign WWFO on January 18, 1991 and officially launched in 1994.

101.7 FM started out with the call sign WXUY on August 1, 1964 before being changed to WJJS on January 1, 1992 as a format swap with its AM sister station, sending the Urban WJJS to 1320 AM, and WXYU became Top 40.

In 1994, the frequencies began a simulcast as "Jammin' 101.7 and 106.1" and 106.1 FM as a Rhythmic Top 40 format. 101.7 FM moved its callsign, WJJS to 106.1 FM on May 18, 1994, while 101.7 FM became WJJX on April 29, 1994. On August 29, 1996, 106.1 FM modified the callsign to WJJS-FM and the WJJS call sign was returned to 1320 AM (now WVGM).

In 1998, WJJS-FM/WJJX shifted to Contemporary Hit Radio and began a serious challenge to take on the area's longtime rival WXLK in a battle would last for nearly seven years, even though they maintained a Rhythmic lean during that tenure.

But by 2005 WJJS-FM/WJJX would start shifting back towards a pure Rhythmic direction as they began phasing out non-Rhythmic product, resulting in a complete return to Rhythmic Top 40 in the Spring of 2006.

At noon on December 17, 2007, the WZBL call sign and Classic Country format was moved from 104.9 FM to 106.1 FM as "106.1 The Bull". This was part of a frequency swap that moved the WJJS call letters to 104.9 FM as "Jammin' JJS". On the same date the 101.7 FM "WJJX" simulcast was also swapped with WSNV, which had been broadcasting on 102.7 FM, simulcasting WSNV at 93.5 FM.[8]

At noon on March 27, 2009, the format was changed to Adult Hits as "106.1 Steve FM; Playing Whatever We Want".[9] The new callsign, WSFF, went into effect a day later on March 28. By late 2012, the slogan changed to "Random Radio". At 5:00 P.M. on March 25, 2011, WSFF began simulcasting on WSNZ at 101.7 FM, once again reuniting 106.1 FM with 101.7 FM.[10]

WSFF is part of a group of stations owned by Clear Channel that are scheduled to be sold as part of Clear Channel's conversion from a public to a private company.

The station formerly broadcast all Virginia Tech sporting events including Hokies football and basketball games until the start of the 2011-2012 year when it was moved to WSNV.[11]

References

  1. 1 2 "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  2. 1 2 http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf
  3. ↑ "Call Sign History (WSFF)". FCC Media Bureau CDBS Public Access Database.
  4. ↑ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  5. ↑ "Call Sign History (WSNZ)". FCC Media Bureau CDBS Public Access Database.
  6. ↑ "WSFF Facility Record". Federal Communications Commission, audio division.
  7. ↑ "WSNZ Facility Record". Federal Communications Commission, audio division.
  8. ↑ "Clear Channel Roanoke doing the shuffle". VARTV.com. December 14, 2007.
  9. ↑ "Radio station tunes out old-time country". VARTV.com. April 1, 2009.
  10. ↑ "101.7 Lynchburg drops a simulcast for a new one". VARTV.com. March 25, 2011.
  11. ↑ "Sunny 93.5/Roanoke to carry Virginia Tech Sports". VARTV.com. April 21, 2011.
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