WMIT

WMIT
City Black Mountain, North Carolina
Broadcast area Asheville, North Carolina
Greenville/Spartanburg, South Carolina (The Upstate)
Tri-Cities, Tennessee-Virginia
Charlotte, North Carolina
Branding 106.9 The Light
Slogan "Radio You Can Believe In"
Frequency 106.9 MHz (also on HD Radio)
Translator(s) FM/HD1: 94.7 W234CF (Boone)
HD2: 106.3 W292CJ (Asheville)
Repeater(s) 106.7 WFGW (Norris, TN)
First air date 1941
Format FM/HD1: Contemporary Christian music / Religious talk and teaching
HD2: Christian rock
ERP 36,000 watts
HAAT 942 meters (3091 ft)
Class C
Facility ID 5970
Transmitter coordinates 35°44′6.00″N 82°17′10.00″W / 35.7350000°N 82.2861111°W / 35.7350000; -82.2861111
Callsign meaning Mount MITchell
Near the station's transmitter location
Affiliations Fox News Radio
Owner Billy Graham Evangelistic Association
(Blue Ridge Broadcasting Corporation)
Sister stations WFGW
Webcast FM/HD1: The Light
HD2: The Edge
Website FM/HD1: 1069thelight.org

WMIT (106.9 MHz, "106.9 The Light") is a non-profit FM radio station licensed to Black Mountain, North Carolina. WMIT is a listener-supported ministry of the Billy Graham Evangelistic Association. It airs a mix of Contemporary Christian music with some Christian talk and teaching programs, including national religious leaders Jim Daly, John MacArthur, David Jeremiah, Chuck Swindoll and Charles Stanley.[1] Studios and offices are on Porters Cove Road in Asheville. WMIT's tower rises 180 feet (55 m) above 6,557-foot (1,999 m) Clingman's Peak.

In 2007, WMIT began broadcasting in the HD Radio format. It added theEdge 106.9 on the HD2 channel, featuring Christian rock music for teenagers and young adults. That service is also heard on translator station 106.3 W292CJ in Asheville. In addition, WMIT is heard on translator station 94.7 W234CF in Boone, North Carolina. And most of WMIT's schedule is simulcast on 106.7 WFGW in the Knoxville, Tennessee, radio market.

"Superpower" Coverage

WMIT has one of the largest coverage areas for an FM radio station in the Eastern United States. Its signal can be heard in the Tri-Cities of Tennessee (where it provides city-grade coverage), Greenville/Spartanburg, Charlotte and its hometown of Asheville. Recently, the station has begun identifying as "WMIT, Black Mountain-Charlotte-Asheville," acknowledging its large following in the Charlotte area.

All told, WMIT claims a potential audience of five million people in North Carolina, South Carolina, Tennessee, Virginia and Georgia. This is because its transmitter is located on Clingman's Peak, over 6,600 feet (2,000 m) above sea level, one of the highest transmitter sites east of the Mississippi River. Its effective radiated power (ERP) is 36,000 watts, while many FM stations nearby run at 100,000 watts. But their towers are only a third the height of WMIT. Due to its unusual height above average terrain (HAAT), WMIT is grandfathered with a "superpower" signal.[2]

History

In the summer of 1941, Mount Mitchell Broadcasters signed on W41MM, with 50,000 watts, on 44.1 MHz, within the old FM band. It is the oldest FM station in North Carolina and among the earliest FM stations in U.S. The station's transmitter was 6,885 feet (2,099 m) above sea level. Originally licensed to Winston-Salem, 105 miles (169 km) away, the station operated by remote telephone line.[3] The Winston-Salem studios were eventually housed in a two-story building built in 1942 at 419 Spruce Street by the Winston-Salem Journal and The Twin City Sentinel for their AM station WSJS.[4]

W41MM became WMIT, and moved to 97.3, when the FM dial moved to 88 - 108 MHz. Sometime before 1950, WMIT switched to 106.9 MHz and relocated its studios and city of license to Charlotte.[5]

Its transmitter rises 180 feet (55 m) above 6,557-foot (1,999 m) Clingman's Peak, putting WMIT tower's light higher than anything else east of the Mississippi. The station's call letters stand for Mount Mitchell, the highest mountain east of the Mississippi River, located about 2½ miles northeast of the station's transmitter. The two-story building housing the transmitter equipment included living space for station engineers needing to stay during difficult winter weather when the road to the top might be impassable. Diesel engines powered the station at first, but eventually power lines were installed.

Gordon Gray had to close the station in Spring 1950 because he did not have the time to run it. When the station returned to the air in 1951, its power was the equivalent of 325,000 watts.[3] WMIT could be picked up in Atlanta, Georgia, 190 miles (310 km) away. Six and a half million potential listeners could receive the signal. Studios were in Charlotte, 90 miles (140 km) away, and programming was delivered by means of an STL. Much of the music was classical or beautiful music, though three hours a day of local, regional music was played due to listener interest.[6]

The station was donated to the Billy Graham ministry in 1963. At first Graham used the station to broadcast Christian instructional and preaching programs, hosted by Graham and other religious leaders. But around 2000, the station shifted its focus to airing a music-oriented Christian contemporary format, with some instructional and preaching programs during the day.

References

  1. TheLightFM.org/on-air-schedule
  2. "The History of American Broadcasting" by Jeff Miller. Retrieved 2018-08-20
  3. 1 2 "Asheville and Western North Carolina". fybush.com. Retrieved 2015-06-01.
  4. Young, Wesley (2016-06-30). "Arts move: Black theater hall of fame could come downtown". Winston-Salem Journal. Retrieved 2016-07-01.
  5. Broadcasting Magazine 1957 page 194
  6. http://ourworld.compuserve.com/homepages/ggninfo/15.htm, Retrieved on 2008/08/14.
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