WBWT-LP

Broadcast area Upstate South Carolina & Greenville County, South Carolina
Branding 101-5 The Beat
Slogan "The Rhythm of the City!"
Format Rhythmic Hot Adult Contemporary
ERP 100 watts
HAAT 38.3253 meters
Class D
Facility ID 192101
Callsign meaning "The Beat"
Former callsigns WEZG-LP (2014-2016)
Owner Quality Radio Partners, Inc
Website theBeatofGreenville.com

WBWT-LP is a Rhythmic Hot Adult Contemporary radio station licensed to Greenville, South Carolina and serving the entire Greenville County region, including Greenville, Greer, Taylors and all areas within. The Quality Radio Partners outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 101.5 MHz with an ERP of 100 W. The station goes by the name "101-5 The Beat."

WBWT-LP started broadcast as a Gold Based adult contemporary station on July 2, 2014 and still provides a locally owned & operated full-service music based station. WBWT-LP is owned by Greenville, South Carolina based Quality Radio Partners. The transmitter tower located near the geographic center of the population.[1][2]

WBWT-LP became 101-5 The Beat on January 11, 2016 and plays a rhyhmic blend of today's and yesterday's hits.

History

WBWT-LP first went on the air as WEZG-LP on July 2, 2014 with a 24-hour mix of songs with "Abigail" as the subject matter. The station frequency, studios and operation was developed by Dave Solomon, a veteran of the radio business since 1979; having owned other radio stations and achieved ratings success as a program director & operations manager throughout the Carolinas (Greensboro, Raleigh, Myrtle Beach & others) for large radio groups like Clear Channel[3], Entercom, Cumulus and more. Solomon also was one of the creators and sole voice over talent for the SaveNetRadio Music Licensing Campaign[4], regarding licensing fees paid to SoundExchange, a performance rights organization. His political ads were broadcast on thousands of radio stations coast to coast and quoted in numerous national media. The Copyright Review Board proposed a huge rate increase, SaveNetRadio was victorious via Congress, in the passage of the Internet Radio Equality Act[5] in July 2007. He also serves as the Executive Director for the Washington, DC advocacy group Low Power FM Advocacy Group (LPFM-FM), who files to protect the licensees of LPFM stations through multiple protective filing at the FCC.[6]

Format change

On January 8, 2016, WEZG-LP changed its callsign to WBWT-LP and adopted the moniker "101-5 The Beat"[7]

References

  1. ↑ FCC Page - http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1643023
  2. ↑ Radio-Locator Map - https://radio-locator.com/cgi-bin/patg?id=WBWT-FL
  3. ↑ Audio - https://www.youtube.com/watch?v=cb0enexsqns
  4. ↑ SaveNetRadio Audio - http://radioprofile.com/savenetradio/
  5. ↑ Wikipedia - https://en.wikipedia.org/wiki/Internet_radio#US_royalty_controversy
  6. ↑ FCC - https://ecfsapi.fcc.gov/file/60001118601.pdf
  7. ↑ All Access Article - http://www.allaccess.com/net-news/archive/story/131149/abigail-says-hello-to-greenville
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