WCFB

WCFB
City Daytona Beach, Florida
Broadcast area Central Florida/Greater Orlando
Branding Star 94.5
Slogan Today's R&B and Throwbacks
Frequency 94.5 MHz (also on HD Radio)
94.5-2: WCFB-HD2 (Spanish Hot AC)
94.5-3: WCFB-HD3 (Old-school hip hop)
Translator(s) 107.3 W297BB (Orlando, relays HD2)
First air date March 1947 (as WNDB-FM)
Format Urban AC
ERP 100,000 watts
HAAT 451 meters (1480 ft)
Class C
Facility ID 10343
Callsign meaning W Central Florida's B94.5 (former brand name)
Former callsigns WNDB-FM (1947-1973)
WDNJ (1973-1978)
WWLV (1978-1992)
Owner Cox Broadcasting
(Cox Radio, Inc.)
Sister stations WDBO, WDBO-FM, WMMO, WPYO, WWKA
part of Cox cluster with TV station WFTV
Webcast Listen Live Star 94.5
Listen Live 107.3 Solo Éxitos (WCFB-HD2)
107.3 Solo Éxitos (WCFB-HD2) (via TuneIn)
Website Star945.com
107.3 Solo Éxitos (HD2)

WCFB (94.5 MHz) is a commercial FM radio station licensed to Daytona Beach, Florida, serving the Greater Orlando area. WCFB is owned by Cox Radio and airs an urban adult contemporary radio format. Its studios and offices are located on North John Young Parkway in Orlando.[1] The transmitter tower is off Redlands Drive in DeLand.[2]

The station has a powerful Class C signal, heard from St. Augustine to Ocala to Kissimmee. The station carries the syndicated Tom Joyner Morning Show and in afternoons, Michael Baisden. The station airs an hour of urban contemporary gospel music at 5 a.m. and a Quiet Storm softer urban AC show at night.

History

Former Star 94.5 logo

The station first signed on in March 1947 as WNDB-FM, sister station of WNDB.[3] It was owned by the News-Journal Corporation, the publisher of the Daytona Beach News Journal. For most of its first two decades, it largely simulcast its AM counterpart. In 1973, it changed its call sign to WDNJ, airing a beautiful music format with some classical music as well.

In 1978, the station switched to soft adult contemporary as WWLV, Love 94.5. On September 25, 1992, after being purchased by New City Communications, WWLV flipped to country as WCFB, using the identifier B94.5.[4][5][6] On May 11, 1995, WCFB changed formats to Rhythmic AC, which later evolved to Urban Adult Contemporary as Star 94.5.[7][8][9] This makes WCFB the first urban radio station in years in Orlando to challenge longtime WJHM, which switched formats from rhythmic contemporary to urban contemporary by that time. When WJHM returned to Rhythmic Top 40 in 2011, WCFB once again became the de facto Urban outlet in Central Florida, even though it has always stayed in its own lane with its audience rather than try to compete fiercely for listeners.

WCFB was purchased by Cox Communications in 1997.

A tornado on February 2, 2007 knocked WCFB's signal off the air for a brief period, as it destroyed the transmitter site and a nearby building, near Pine Lakes. The station returned to the air broadcasting from a temporary transmitter located at another Cox owned tower in Christmas for a short period of time before the station's temporary transmitter site moved to high power facilities at a tower in Orange City off of Miller Rd. The replacement tower in Paisley was finished in mid-November 2007. As of October 24, 2008, WCFB has moved back to the Pine Lakes site.

Logo as Urban AC, 2010-2014; the new logo is the same, but with the new slogan.

On November 26, 2014, WCFB flipped from Urban AC to classic hip hop. At that time, WCFB dropped the syndicated "Tom Joyner Morning Show", and replaced it with The Steve Harvey Morning Show.[10] However, due to negative audience feedback, in December 2014, WCFB flipped back to Urban AC, with the classic hip hop format moving to their HD3 sub-channel.[11]

Digital subchannels

HD2/W297BB

WCFB-HD2 operates with a Spanish Hot AC format. In 2014, the HD2 channel was also placed on a translator at 107.3 MHz with the callsign W297BB. (That translator was originally home to Christian AC-formatted WREH and simulcasted on iHeartMedia's WRUM-HD2 before Cox bought the translator in August 2013.)[12] On June 16, 2014, WCFB-HD2 (which dropped their urban gospel format) and W297BB began stunting with a "Wheel of Formats", which only consisted of a Christian Pop format known as Rejoice 107.3, and Soft rock-formatted 107.3 The Dove.[13][14] This was followed by a 40-hour loop of The Beatles' "Revolution". On June 19 at Noon, WCFB-HD2/W297BB officially flipped to alternative rock, branded as "X 107.3". "X" launched with "Pompeii" by Bastille.[15][16] The translator/HD2 signal also aired Jacksonville Jaguars programming when sister station WDBO is occupied by Miami Dolphins programming. WDBO owns the affiliate rights in Orlando for both teams.

On February 22, 2016, at Midnight, after playing "Ways to Go" by Grouplove, W297BB/WCFB-HD2 began stunting with a loop of Newcleus' "Jam On It." At Noon, the frequencies flipped to Spanish Hot AC, branded as 107.3 Solo Éxitos.[17]

HD3

WCFB-HD3 plays "Old School Hip-Hop" music.[18]

Station management

  • Program Director Kevin Gardner
  • Music Director Kevin Gardner
  • News/Community Affairs Director Monica May

WCFB-HD2 translator

Call signFrequency
(MHz)		City of licenseERP
W		ClassFCC info
W297BB107.3Orlando, Florida250DFCC

References

  1. ↑ Star945.com/contact-us
  2. ↑ Radio-Locator.com/WCFB-FM
  3. ↑ Broadcasting Yearbook 1968 page B-35
  4. ↑ https://pqasb.pqarchiver.com/orlandosentinel/doc/278147282.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Aug+8%2C+1992&author=Hinman%2C+Catherine&pub=Orlando+Sentinel&edition=&startpage=&desc=THE+FUTURE+OF+WWLV%3A+TO+B+OR+NOT+TO+B
  5. ↑ https://pqasb.pqarchiver.com/orlandosentinel/doc/278095194.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+26%2C+1992&author=Catherine+Hinman+of+The+Sentinel+Staff&pub=Orlando+Sentinel&edition=&startpage=&desc=WCFB-FM+HAS+CHANGED+TUNE+TO+COUNTRY+MUSIC
  6. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-10-02.pdf
  7. ↑ "Vox Jox". Billboard. 107 (20): 100. May 20, 1995.
  8. ↑ https://pqasb.pqarchiver.com/orlandosentinel/doc/278610484.html?FMT=ABS&FMTS=ABS:FT&type=current&date=May+12%2C+1995&author=Hinman%2C+Catherine&pub=Orlando+Sentinel&edition=&startpage=&desc=NEWCITY+HAS+A+NEW+SOUND+FOR+94.5+FM
  9. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1995/RR-1995-05-12.pdf
  10. ↑ Star 94.5 Orlando Joins Classic Hip Hop Club
  11. ↑ Star 94.5 Orlando Retreats From All Classic Hip Hop
  12. ↑ https://radioinsight.com/blog/headlines/84617/cox-acquires-orlando-area-translator/
  13. ↑ https://www.youtube.com/watch?v=OFCi7euoncI
  14. ↑ https://www.youtube.com/watch?v=WohgFBWdTUI
  15. ↑ https://radioinsight.com/blog/headlines/89088/cox-launches-orlando-translator/
  16. ↑ http://formatchange.com/x107-3-debuts/
  17. ↑ https://radioinsight.com/blog/headlines/105098/x107-3-orlando-stunting/
  18. ↑ http://hdradio.com/station_guides/widget.php?id=39 HD Radio Guide for Orlando

Coordinates: 28°58′48″N 81°27′18″W / 28.980°N 81.455°W / 28.980; -81.455

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