Ventura Bus Lines

Early history

V/Line Volgren bodied Volvo B13R at Koo-Wee-Rup in April 2016

DesignLine-bodied MAN 16.240
in SmartBus livery in August 2009

Northcoast Bus & Coach bodied Scania L94UB at Chadstone Shopping Centre in April 2008

Ventura bus Volgren "CR228L" PTV livery, at Upper Ferntree Gully station in October 2015.

Ventura was founded in December 1924 by Harry Cornwall, an employee of Track & Kintrack, St Kilda, but decided to form his own bus company when his employer refused to run a bus service along dirt roads through what was then Melbourne's outer east.^[1][2]

Cornwall began operating a bus route between Box Hill and Melbourne City Centre, and in 1930 began running buses between Box Hill and Mentone. The first depot was behind the petrol station on the corner of Station Street and Canterbury Road, in Box Hill South. The business was named after Ventura County, California where Cornwall had spent time after serving in World War I.^[1]

Expansion

In 1943 the Aspendale to Mordialloc service was acquired. In the late 1940s this was extended from Mordialloc to Mentone and in 1951 from Aspendale to Chelsea. Following the opening of Chadstone Shopping Centre in 1960 services from Burwood and South Oakleigh were added.^[1]

In the 1950s and 1960s a number of operations were purchased:^[1][3]

• Knibbs Bus Service with routes 225A Box Hill to Ferntree Gully and 226A Box Hill to Burwood in June 1954
• Box Hill Bus Lines with the Box Hill to Forest Hill service in February 1957
• Clarinda Transport with the Oakleigh to Glen Waverley service in May 1958
• High Street Road Bus Service from Reg Carter with the Glen Waverley to Glen Iris service in April 1968

In 1957 a new depot was opened on the corner of Centre and Warrigal Roads, Oakleigh. This was followed in the mid 1960s by a depot on Mahoneys Road, Burwood East to replace the original Box Hill depot. In 1969 the Mitcham routes of C Young were purchased followed in September 1970 by Boronia Bus Lines from Don Nugent with 12 routes.^[1]

In April 1987 Ventura acquired Bentleigh Bus Lines with three routes, and in December 1987 Hawthorn Bus Services, Rennies Bus Services, and Willis Bus Services all from Vic Haoust.^[3][4] As a result of these purchases, it built a new depot at Knoxfield to replace Burwood East.

Further growth

In 2000 Ventura introduced the first Australian buses to run on ethanol fuel.^[5]

In February 2000 Ventura purchased Mount Dandenong Passenger Service from the Frazer family.^[6] In 2004 it purchased National Bus Company from National Express becoming the largest private bus operator in Melbourne.^[7][8][9]

On 5 August 2002, the State Government introduced the first SmartBus service (as a trial project) run by Ventura that replaced the old timetable of the 703 Middle Brighton station to Blackburn station with a new, high frequency service on route 703.

Due to the success of the initial SmartBus trial (patronage increased by up to 25%), the State Government introduced another service that Ventura operated, the former route 700 from Box Hill station to Mordialloc station via Warrigal Road. This was upgraded in April 2009 to the Red Orbital 903 service from Altona station to Mordialloc station via Sunshine, Essendon, Preston, Heidelberg, Doncaster, Chadstone and Warrigal Road.

In December 2009 Ventura purchased US Bus Lines from the Pulitano Group, operating route services in the outer east region. In July 2010, Ventura acquired Ivanhoe Bus Company, operating in the north and north east region.

In January 2012 Ventura purchased Grenda Transit from Grenda Corporation.^[10][11][12] As part of the financing of the deal a 15% stake in Ventura was sold to the Intermediate Capital Group.^[13]

In August 2013, as the result of the re-tendering of a number of Melbourne bus routes, the operation of SmartBus Route 903, and the Doncaster and North Fitzroy depots, were transferred to Transdev Melbourne, along with 346 buses.^[14]