TraXX FM

TraXX FM
City Kuala Lumpur
Broadcast area Malaysia, Singapore, Brunei, part of Indonesia and Thailand
Slogan Travel N Music
Frequency Varies depending on its region
First air date 1 January 1950 (1950-01-01)
Format Talk, contemporary hit radio
Language(s) English
Transmitter coordinates Coordinates: 3°6′47.8″N 101°40′18.7″E / 3.113278°N 101.671861°E / 3.113278; 101.671861
Owner Radio Televisyen Malaysia
Sister stations Ai FM
Asyik FM
Minnal FM
Nasional FM
Radio Klasik FM
Webcast myklik.rtm.gov.my/radio/Traxx_FM
Website traxxfm.rtm.gov.my

TraXX FM is an English-language radio station operated by Radio Televisyen Malaysia. It started broadcasting on 1 January 1950 as the Blue Network and the station broadcast nationwide thus reaching neighbouring Singapore, Brunei, Indonesia and Thailand.[1] The station operates 24-hours a day, with the news at every hour.

According to Nielsen's Radio Audience Measurement (RAM) done in 2009, TraXX FM is the fifth most listened to English radio station in Malaysia.[2]

History

The station used to be known as "The Blue Network", "Radio 4" and "Radio Malaysia Channel 4". [3][4] The then-The Blue Network was located in Singapore and later moved to Kuala Lumpur in 1950. [5] It was Malaysia's only English language radio station until 1994, in which the monopoly was broken by the launch of TIME Highway Radio. [5]

Branding

The name "TraXX" (in use since April 2005, as a part of re-branding of RTM's radio stations) is derived from the word 'TRACK' and 'XX', the later denoting the old tagline 'Xperience the Xcitement'. The station's initial tagline was 'Travel and Music' after re-branding to a tourism-oriented radio station. [6] It then switched back to "Experience the Excitement" to suit its current role as an information based radio.

News broadcasts

As with all its sister channels under RTM, TRAXX FM broadcasts the news every hour.

TimeCoverage
07:00Main news
09:00National news
11:00World news
13:00Main news
17:00Main news/parliament report: Afternoon edition
19:00Business news/main news (non-working days)
21:00Main news/parliament report: evening edition
23:00Main news

Each news bulletin above is about 10-minutes long. Other news updates are three-minutes long.

Radio frequencies

FrequencyBroadcasting StationCoverage
90.3 MHzKuala Lumpur TowerKuala Lumpur
100.1 MHzGunung Ulu KaliKuala Lumpur, Selangor, West Pahang, and South Perak (including Tapah)
101.1 MHzGunung BrinchangCameron Highlands
90.1 MHzGunung KledangIpoh and Central Perak
105.3 MHzBukit LarutTaiping, North Perak and southern parts of Penang
88.7 MHzGunung Telapa BurokNegeri Sembilan and South Selangor
97.4 MHzGunung LedangMelaka and North Johor
102.9 MHzGunung PulaiSouth Johor, Singapore and Batam Islands
88.5 MHzBukit GentingBalik Pulau, Penang. Frequency used to be 90.1 MHz, changed in early 2013.
98.7 MHzGunung JeraiKedah, Perlis, and Penang
98.4 MHzRTM GerikGrik
105.3 MHzBukit PelindungKuantan, East Pahang, South Terengganu
98.9 MHzBukit BaukDungun, Terengganu
89.7 MHzBukit BesarCentral Terengganu
97.0 MHzBukit BintangBesut, Terengganu
104.7 MHzTeliputKota Bharu, Kelantan
89.9 MHzBukit IstanaJerantut, Pahang
105.9 MHzBukit DedapSik, Kedah
91.7 MHzBukit PalongBaling, Kedah
92.9 MHzBukit TinggiEast Johor (Mersing)
90.8 MHzBukit Tangki AirJeli, Kelantan
98.5 MHzBukit BakarMachang, Kelantan
105.3 MHzGunung KinabaluCentral Sabah
90.7 MHzTelipokKota Kinabalu, Sabah
91.10 MHzKeningau, Sabah & Tenom, Sabah
97.1 MHzGunung AndrassyTawau, Sabah
94.3 MHzBukit TrigSandakan, Sabah
90.3 MHzBukit TimbalaiLabuan
90.5 MHzGunung SilanLahad Datu, Sabah
89.9 MHzGunung SerapiKuching, Sarawak
104.5 MHzRTM MiriMiri, Sarawak
92.3 MHzSarikei, Sarawak
98.5 MHzBukit SetiamBintulu, Sarawak
102.5 MHzBukit LimaSibu, Sarawak
102.3 MHzBukit MasLimbang, Sarawak and Brunei
94.7 MHzBukit SenggoraMaran, Pahang
CH 702AllmyFreeview (terrestrial)
CH 872AllAstro & NJOI

Awards

YearCategoryAwardProgrammeResultsRef.
2009Best Radio ProgrammeUNICEF International Children’s Day of Broadcasting (ICDB) Regional AwardsListen Up!Won[4]
2018Outstanding Achievement in Broadcast MediaRed Ribbon Media AwardsThe Morning Show Special Interview on World AIDS Day: Treatment Literacy, Awareness and SensitizationNominated[7]

References

  1. ↑ "That time we were interviewed on Malaysian National Radio: TraXX FM". Nomadic Boys. August 21, 2015.
  2. ↑ "Radio ads record highest first quarter share in 10 years". The Sun (Malaysia). May 22, 2009.
  3. ↑ Chen, Grace (March 31, 2016). "Storyteller takes a break from radio to spend time with son and mother". The Star.
  4. 1 2 "Malaysia's TraXX.fm wins regional children's broadcasting radio award". UNICEF. September 28, 2009.
  5. 1 2 "HISTORY OF RADIO & CRM". Commercial Radio. Retrieved 28 September 2018.
  6. ↑ Nurbaiti Hamdan (July 15, 2008). "Traxx FM to help promote Malaysia to all". The Star. Retrieved 28 September 2018.
  7. ↑ "Red Ribbon Media Awards 2018: "Words, images as powerful as treatment, science in ending AIDS."". AnneEdwardsTV.com. 13 July 2018. Retrieved 28 September 2018.
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