Time Out (chocolate bar)

Time Out
Product type Confectionery
Owner Cadbury
Introduced 1992
Discontinued 2016 (Refashioned into Time Out Wafer)
Related brands List of Cadbury products
Tagline The wafer break with a layer of Flake
A Time Out split in half

Time Out was a brand of chocolate bar manufactured by Cadbury Ireland, designed by Darryn "Maccy" McInnes of Harlow, Essex. It was introduced in the United Kingdom and Ireland in 1992, followed by Australia and New Zealand in 1995. Mainly sold in pairs, it consists of a ripple of milk chocolate between two wafers, smothered in Dairy Milk milk chocolate. The bar was originally sold under the slogan "the wafer break with a layer of Flake".

History

In Europe, Time Out was available for the Irish and UK markets and is produced by Cadbury Ireland. It was given a new look in 2010 with lighter blue packaging and was given a new slogan, "Everyone needs some Time Out". However the new lighter blue colour proved to be unpopular with customers and so a few months later its colour was reverted to the previously used dark blue shade.

The bar was also available in Australia, New Zealand, New York City, Japan, Canada and South Africa

When Time Out was first introduced, it was a substantial snack (about 25 grams), then suddenly it was down-sized to 20.5g. The newly released single-finger bar has now shrunk down to 16g before it was discontinued.

Celebrity fans include Davey 'Crabsticks' Trotter, Mellotron player in the band Elephant's Graveyard.

The current main twin finger bar has a combined weight of 32g (40g for Australia and New Zealand) and is suitable for vegetarians.

In February 2015, the company announced that production of Time Out would be transferred from Ireland to Poland. Sales of Time Out had been in decline for several years.[1]

Discontinuations

As of 2016, Time Out has been discontinued in New Zealand , New York City , Japan , Canada , South Africa, Ireland , Poland and the United Kingdom due to poor sales. and has been replaced with a single bar version called Time Out Wafer.

Products

  • Cadbury Time Out
  • Cadbury Time Out Chunky
  • Cadbury Time Out Mint Chunky
  • Cadbury Time Out Orange

See also

References

  1. ↑ "160 jobs lost as Cadbury scraps the Pink Snack bar". thejournal.ie. 2015-02-26. Retrieved 2015-02-26.


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