Chocolat Poulain

Image Chocolat Poulain

Chocolat Poulain (French pronunciation: ​[ʃɔkɔla pulɛ̃]) is one of the oldest chocolate brands in France.[1] It is known particularly for its bars of eating and cooking chocolate, as well as its Poulain Orange product, which is a chocolate drink mix. The icon of the brand is a jumping foal, which is a wordplay on the creator's name "Poulain", which is French for foal.

Victor-Auguste Poulain began the mass production of chocolate in 1848 in Blois, France,[2][1] before forming a limited company in 1893. He believed that a commercial future in chocolate would be found by selling to the masses and was innovative in industrialising the production of chocolate and in widespread marketing campaigns targeting children and families. In 1975, Chocolat Poulain was the sponsor of the mountains classification in the Tour de France when its distinctive polka jersey was introduced; the jersey's design was based on their chocolate bars that were covered in a polka dot wrapper.[3]

The company was bought by Cadbury Schweppes in 1988.[4] It was sold to Kraft Food in 2010 and since 2012 belongs to Mondelēz International.

References

  1. 1 2 Fox, A.; Marie, M.; Moine, R.; Radner, H. (2015). A Companion to Contemporary French Cinema. CNCZ - Wiley Blackwell Companions to National Cinemas. Wiley. p. 332. ISBN 978-1-118-58536-8.
  2. ↑ Research on the "cost of Non-Europe": pt. A-B. The "cost of non-Europe" in the foodstuffs industry. Research on the "cost of Non-Europe". Office for Official Publications of the European Communities. 1988. p. 146.
  3. ↑ "Tour Xtra: Polka Dot Jersey".
  4. ↑ Marketing in Europe. Economist Intelligence Unit. Issues 374-379. 1994. p. 102.
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