Chomp (chocolate bar)

Australian Chomp Wrapper
An Australian Chomp split

Chomp is a brand of chocolate bar currently manufactured by Cadbury, popular in Australia and the United Kingdom.

There are different versions of the bar available in each location. The Australian Chomp consists of a layer of wafer and caramel, coated in compound chocolate. The Australian chomp is also longer and thinner than the UK version, and comes in a 30g size. The Australian Chomp slogan is 'It's a monster chew!', and the packaging features a green T-rex named Tyrone wearing a hat, who also featured on Australian television commercials riding a skateboard.

During the 1970s Chomp bars were sold in Australia with the catchphrase "Ten cents never tasted so good".

Chomps are also sold in South Africa and Zimbabwe, where packaging features a hippo.

In 2009, the UK version of Chomp got a new look, the 'C' resembles a mouth with teeth.

Chomp was produced in the Keynsham plant in Somerset, UK; however, in November/December 2010, production was to be transferred to Cadbury's new plant in Skarbimierz, Poland.[1] Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".

References

  1. ↑ confectionerynews.com - Final UK-made Cadbury Crunchie bars from September Archived 2010-08-08 at the Wayback Machine.
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