Douwe Egberts

Douwe Egberts
Douwe Egberts building in Utrecht, Netherlands
Product type Beverages
Owner Jacobs Douwe Egberts
Country Netherlands
Introduced 1753
Markets Worldwide
Tagline "No ordinary jar. No ordinary coffee."
Website www.douwe-egberts.com

Douwe Egberts is a brand of coffee and a company which is majority-owned by Jacobs Douwe Egberts with the American Mondelez International group. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as The White Ox (De Witte Os), a general grocery shop which later developed into a company dealing specifically in coffee, tea and tobacco.

By 1925, it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert), and had introduced the red seal with initialism as its logo.[1]In May 2017, Douwe Egberts launched aluminium coffee capsules across supermarkets.[2]

Origin and tradition

Loyalty points of coffee brand Douwe Egberts

Douwe Egberts' origins are in Joure, where Egbert Douwe established a grocery shop called "De Witte Os" ("The White Ox") in 1753. The company transferred to his eldest son Douwe Egberts in 1780, from whom it adopted its current name.

References

  1. ↑ "Heritage". demasterblenders1753.com.
  2. ↑ "Douwe Egberts also releases aluminium coffee capsules". RetailDetail. 2017-05-31. Retrieved 2017-11-03.

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