The Rec Room

The Rec Room is a Canadian chain of entertainment restaurants owned by Cineplex Entertainment. First opening in Edmonton in 2016, its locations feature entertainment and recreational attractions such as an arcade, bowling alley, driving simulators, and virtual reality, as well as restaurants and bars, and an auditorium with a cinema-style screen, which can be used for concerts and other live events.

History

In January 2015, Cineplex announced the establishment of The Rec Room as a new brand concept, with initial locations set for Calgary's Deerfoot City, South Edmonton Common, and Roundhouse Park in Toronto.[1][2][3] Cineplex Entertainment CEO Ellis Jacob explained that the chain was meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry,[4] The first location opened in South Edmonton Common in 2016. A second location at Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall.[1][2]

Cineplex aimed to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 60,000 square feet. The company subsequently announced other locations, including Masonville Place in London,[3][5][6][7] Square One Shopping Centre in Mississauga (replacing a former Target Canada store),[8] Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Brentwood Town Centre in Burnaby.[9][10][11]

The Toronto location features a The Void virtual reality attraction.[2] A second will open at the West Edmonton Mall location.[12]

See also

References

  1. 1 2 "Second Rec Room location almost ready to go in West Edmonton Mall". Edmonton Journal. 2017-07-06. Retrieved 2017-08-29.
  2. 1 2 3 "Be a virtual Ghostbuster at Toronto's new Cineplex Rec Room". Toronto Star. Retrieved 2017-07-03.
  3. 1 2 "Roundhouse to get Cineplex 'social destination' for dining, entertainment". Toronto Star. Retrieved 20 April 2016.
  4. ↑ "Entertainment and eats emporium the Rec Room opens in Toronto". Toronto Star. July 1, 2017. Retrieved July 1, 2017.
  5. ↑ "Cineplex at Edmonton's South Edmonton Common opening The Rec Room". Edmonton Sun. Retrieved 20 April 2016.
  6. ↑ "Cineplex unveils big plans for Deerfoot City". NewsTalk770. Corus Radio. Retrieved 20 April 2016.
  7. ↑ "Cineplex's 'Rec Room' opening slated for summer 2017". Calgary Herald. Retrieved 3 March 2017.
  8. ↑ Rosella, Louie (2017-11-06). "'Perfect spot': Here's what's coming to the old Target store at Square One". Mississauga.com. Retrieved 2018-06-01.
  9. ↑ "The Rec Room in Avalon Mall promising games, drinks, and a dose of nostalgia". CBC News. Retrieved 2018-06-01.
  10. ↑ "Future of retail? Cineplex to open massive entertainment centre at Winnipeg's Seasons of Tuxedo". CBC News. Retrieved 2018-06-01.
  11. ↑ "Cineplex eyes Burnaby for Rec Room entertainment complex". Vancouver Sun. 2017-05-17. Retrieved 2018-06-01.
  12. ↑ "Cineplex to add at least 5 more Void virtual-reality experience centres". CBC News. Retrieved 2018-07-11.
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