Scene (loyalty program)

SCENE
Founded 2007 (2007)
Area served
 Canada
Owners Scotiabank
Cineplex Entertainment
Website scene.ca

Scene (stylized as SCENE) is a Canadian loyalty program established in 2007 by Scotiabank and Cineplex Entertainment.[1]

The main reward is a free movie ticket, starting at 1,000 points for a regular ticket. Over the years, the program has expanded to include a greater variety of rewards, including restaurants and sporting goods.

In addition, there is an on-screen game promotion in select Cineplex theatres called Timeplay. This game is run prior to the screening of films in which participating guests can play various trivia games through a smartphone app with Scene points being the prizes.[2]

History

2007: launch

Scotiabank and Cineplex had collaborated on the Scotiabank Theatre brand of theatres. This was followed up with the launch of the Scene rewards program in 2007. In addition to earning points for free movies, a 10% discount is offered on concession purchases. The Scene ScotiaCard (debit) and Scene Visa card allow Scene members to earn points outside of Cineplex properties.

2010s: program expansion and premium charges

Since June 2012, Scene members save an additional 10% off on Tuesday movie ticket prices.

In October 2014, Scene announced a partnership with SportChek, allowing customers to earn and redeem points at these stores.[3] This partnership ended in October 2017, as Sportchek then begin to offer parent company's Canadian Tire Money, which became Triangle Rewards in 2018. [4] [5] In February 2015, Scene announced a similar partnership with Cara Operations and eleven of its restaurant brands.Marshall, Pat (2015-02-11). "SCENE and CARA Announce Strategic Marketing Partnership". MarketWired. Retrieved 2016-06-20. </ref> Later in 2015, Cineplex announced that premium movie tickets would be subject to a premium points charge. A total of 1,500 points would be required for most premium movie tickets (3D, D-Box, Prime Seats, IMAX or UltraAVX), with the exception of VIP, which would cost 2,000 points.

Participating partners

Current partners

Former partners

References

  1. ↑ Marr, Garry (2015-11-13). "'Use them or potentially lose them': The case of the disappearing loyalty card points". Financial Post. Retrieved 2016-06-20.
  2. ↑ "Timeplay". Cineplex. Cineplex. Retrieved 8 December 2017.
  3. ↑ Marshall, Pat (2014-10-09). "SCENE and Sport Chek Announce Strategic Marketing Partnership". MarketWired. 2016-06-20.
  4. ↑ http://blog.rewardscanada.ca/2017/08/cineplex-scene-to-lose-sport-chek.html
  5. ↑ http://www.cbc.ca/news/business/canadian-tire-loyalty-program-1.4611433
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.