Sin Pijama

"Sin Pijama"
Single by Becky G and Natti Natasha
Language Spanish
English title "Without Pajamas"
Released April 20, 2018 (2018-04-20)
Format
Genre Reggaeton
Length 3:08
Label Sony Latin
Songwriter(s)
Producer(s)
Becky G singles chronology
"Ya Es Hora"
(2018)		 "Sin Pijama"
(2018)		 "Don't Go"
(2018)
Natti Natasha singles chronology
"El Baño (Remix)"
(2018)		 "Sin Pijama"
(2018)		 "No Me Acuerdo"
(2018)
Music video
"Sin Pijama" on YouTube

"Sin Pijama" (English: "No Pajamas")[1] is a song by American singer Becky G and Dominican singer Natti Natasha. It was written by the two singers, Nate Campany, Kyle Sherear, Rafael Pina, its producers Daddy Yankee and Gaby Music, and co-producers Mau y Ricky, Jon Leone and Camilo Echeverry. The song and its music video was released by Sony Music Latin on April 20, 2018. It became both Gomez and Natasha's third top 10 hit on US Hot Latin Songs and has reached number one in Bolivia and Spain as well as the top 10 in Argentina, Chile, El Salvador, Guatemala, Honduras, Nicaragua, Peru and Uruguay. "Sin Pijama" received a Latin platinum certification in the US and surpassed 100 million views on YouTube/Vevo within three weeks of its release.

Background

"Sin Pijama" was written by Becky G, Natti Natasha, Nate Campany, Kyle Sherear, Rafael Pina, Daddy Yankee, Gaby Music, Mau y Ricky, Jon Leone and Camilo Echeverry.[2] Gomez first wrote the song during a writing session with Mau y Ricky around two years prior to its release. According to her, she had to keep fighting and reminding her record label about "Sin Pijama", and it was not until she suggested a collaboration with Natasha that the track progressed.[3] In a discussion with Natasha for Vevo, Gomez recalled, "When I heard that you loved the song and that you wanted to do your thing on it, I was like, relieved, 'She gets it. Perfect!"[4] She described Yankee, Gaby Music and Natasha's consecutive involvement as the missing puzzle pieces coming together.[3] With "Sin Pijama", Gomez wanted to continue the female empowerment theme of her 2017 single "Mayores".[5] Regarding the song, Natasha said, "Women connect with the most sensual songs because they want to see themselves portrayed in music as they really feel."[6] Gomez confessed that the song originally intended to feature Karol G, Leslie Grace and Lali, adding: "There's more women in the Latin music space right now, and I'm proud to call them my friends."[7]

Music and lyrics

Composed in 4
4 time, "Sin Pijama" is a reggaeton song spanning three minutes and eight seconds.[2][8][9] It has an urban and Latin rhythm, and is described by Gomez as more reggaeton than "Mayores".[1][5][10] The lyrics discuss a desire for sex, using double entendres for a couple not being able to sleep because one of them left their pajamas at home.[11][12] It includes references to smoking cannabis.[13] The singer said the lyrics detail "the great fantasy of men" to know what happens between women at a sleepover.[5] She regards "Sin Pijama" as empowerment for women owning their sexuality, a theme she believes is uncommon and should be accepted, specifically in Latin music.[4]

According to Telemundo, the lyrics caused controversy for its explicit themes to which Becky G responded to in an interview for Suelta la Sopa, saying: "I am a woman; I am 21 years old and I am not the father of your children. If you do not want your daughter or your son to listen to my music, it's your decision and I respect it totally. But if you're going to let your daughter or your son listen to Maluma, Bad Bunny or Ozuna because they're men, that's the problem. There are so many things that I can not understand. It makes me very sad."[13] Spanish singer Beatriz Luengo criticized the song's intended feminist message and claimed that it instead spoke of sexuality to only please men, citing it as "men writing what they would like women to say."[14]

Critical reception

"Sin Pijama" received positive reviews from music critics upon release. Suzette Fernandez of Billboard magazine said it proves "women are taking control in Latin music" and "can also dominate the urban genre."[15] She deemed the song "a girl power anthem".[1] In Hoy, Sergio Burstein regarded its "duo between two famous ladies at the rhythm of reggaeton" as a first for Latin music and wrote, instead of pushing feminism in culture, it uses sex in advertising to show that "girls just wanna have fun."[16] Similarly, Bárbara Figueroa González of Ronda magazine believed "Sin Pijama" marked "a great step for women in the urban genre."[17] La República called the track "catchy",[18] while Clarín viewed it as "a sensual hit, provocative and catchy".[19] EFE's David Villafranca wrote, "With a rhythm and a sexy air that directly resemble her with 'Mayores', 'Sin Pijama' allowed Becky G to expand her list of collaborations".[5] Mike Wass of Idolator found the song "sexy" and said Becky G "has gone from strength to strength".[10]

Chart performance

"Sin Pijama" became both Gomez and Natasha's third top 10 hit on the US Hot Latin Songs chart where it debuted at number 10, marking Natasha's highest debut on the chart. It received 5 million streams, 2 million audience impressions and sold 7,000 copies in its first week.[20] The song rose to number four in its fifteenth week,[21] and reached number 70 on the US Billboard Hot 100 chart.[22] It was certified platinum by the Recording Industry Association of America (RIAA) within 18 days of its release.[23] Elsewhere, "Sin Pijama" entered the Productores de Música de España (PROMUSICAE) singles chart at number 28.[24] It has since reached number one,[25] thus making it both Gomez and Natti Natasha's second song to top the chart in Spain.[26][27] PROMUSICAE certified the single Platinum for sales of 40,000 units in the region.[28] Across Latin America, the song has charted in the top ten of the Monitor Latino charts in El Salvador (number four),[29] Guatemala and Uruguay (number six),[30][31] Chile and Nicaragua (number three),[32][33] Honduras (number eight),[34] and Peru (number ten).[35]

Music video

Development

External images
The first and second page of the music video synopsis Becky G sent to Duran in a mobile note.[36]

The music video for "Sin Pijama" was directed by Venezuelan director Daniel Duran in a one day shoot in New York.[9] Gomez came up with the video concept nearly a year prior to sending it to Duran in a mobile note in January 2018 and revealed that "it took a lot of fight" for it to happen.[36] Although she had a different idea for the video's ending, Gomez said it was her favorite part because it represented reality and did not want sexuality to be the only thing she is associated with. The singer met Natasha for the first time on the music video set, but said they had "instant chemistry".[4][36] In her synopsis note, she aspired for the fashion to resemble that of Victoria's Secret.[36] The video includes a cameo appearance by American singer Prince Royce.[12] It premiered on Gomez's Vevo channel at 00:00 PST on April 20, 2018.[11]

Synopsis

Becky G and Natti Natasha posing on a bed.
Natasha and Becky G in a scene from Royce's dream in the music video.

The video begins with Royce and a friend at a recording studio where they talk about inviting Gomez and her friends to join them.[37] Royce contacts Gomez through FaceTime to no answer and then sees on Twitter that they are having a girls night and begins to dream about what the night would be like.[36] The song and dream sequence then start with Gomez and Natasha entering a lavish mansion party in contrasting white and black dresses.[15][16] Performance pieces take place around the mansion as they wear several lingerie outfits, faux fur and jewelry.[19] The singers are seen drinking champagne, laying on a bed, playing pool, and partaking in a photo shoot and pillow fight.[38] In a plot twist, they are shown having a sleepover in pajamas with face masks on, eating popcorn before Gomez receives a FaceTime from Royce to her delight.[11] According to her, this scene is intended as comic relief and a reflection of what actually happens at girl sleepovers.[36]

Reception

The music video was well received by most critics. Writing for La Nación, Felipe Gerjado regarded it as "great sensuality",[37] while Maxim magazine found it "sultry".[38] La Opinión called the video "the most daring moment in Becky G's career."[39] Similarly, El Heraldo described the visual as "lace, lingerie and lots of skin", noting that the singers "show their most daring side."[40] Sergio Burstein of Hoy opined that it had "obvious lesbian connotations".[16] E! Online Latino said, "Becky G follows her personal instinct and triumphs."[36] Conversely, Alberto Murcia of Los 40 believed the dream concept should have been excluded, questioning if "the only way a woman has to live her sexuality is within a man's fantasy?"[11]

The video surpassed 100 million views on YouTube/Vevo on May 9, 2018 (less than 3 weeks after its premiere).[23] It was the most-watched YouTube video in Colombia for April 2018, according to National-Report,[41] and reached number two on the US YouTube Songs chart published by Billboard.[42] The music video has since received over 960 million views on YouTube. It is currently the most-watched music video by a female artist in 2018. [43]

Live performances

Becky G and Natti Natasha performed "Sin Pijama" together for the first time at the MTV Millennial Awards on June 3, 2018.[44] The duo performed the song again at the 2018 Premios Juventud on July 22, 2018.[45]

Personnel

  • Daddy Yankee – production
  • Gaby Music – production, mix engineering, record engineering
  • Mau y Ricky – co-production, vocal production
  • Jon Leone – co-production, vocal production
  • Camilo Echeverry – co-production, vocal production
  • Mike Fuller – master engineering

Credits adapted from Qobuz.[2]

Charts

Chart (2018) Peak
position
Argentina (Argentina Hot 100)[46] 3
Argentina (Monitor Latino)[47] 9
Argentina Digital Songs (CAPIF)[48] 1
Belgium (Ultratip Flanders)[49] 20
Bolivia (Monitor Latino)[50] 1
Chile (Monitor Latino)[32] 1
Dominican Republic (Monitor Latino)[51] 16
Ecuador (Monitor Latino)[52] 13
El Salvador (Monitor Latino)[29] 4
Guatemala (Monitor Latino)[30] 6
Honduras (Monitor Latino)[34] 8
Hungary (Dance Top 40)[53] 18
Italy (FIMI)[54] 80
Mexico Espanol Airplay (Billboard)[55] 18
Netherlands (Single Top 100)[56] 97
Nicaragua (Monitor Latino)[33] 7
Peru (Monitor Latino)[35] 10
Portugal (AFP)[57] 23
Romania (Airplay 100)[58] 6
Slovakia (Rádio Top 100)[59] 35
Slovakia (Singles Digitál Top 100)[60] 27
Spain (PROMUSICAE)[25] 1
Sweden Heatseeker (Sverigetopplistan)[61] 11
Switzerland (Schweizer Hitparade)[62] 33
Uruguay (Monitor Latino)[31] 6
US Billboard Hot 100[63] 70
US Hot Latin Songs (Billboard)[64] 4
US Hot Rap Songs (Billboard)[65] 21
US Regional Mexican Songs (Billboard)[66] 14
Venezuela (National-Report)[67] 38

Certifications

Region CertificationCertified units/Sales
Italy (FIMI)[68] Gold 25,000double-dagger
Mexico (AMPROFON)[69] Platinum 60,000*
Spain (PROMUSICAE)[28] 3× Platinum 120,000^
United States (RIAA)[70] 13× Platinum (Latin) 780,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References

  1. 1 2 3 Fernandez, Suzette (May 9, 2018). "Becky G & Natti Natasha's 'Sin Pijama' Is a Hot Invitation to Their One Night Fiesta: See Translated Lyrics". Billboard. Retrieved May 14, 2018.
  2. 1 2 3 "Sin Pijama". Qobuz. Archived from the original on May 15, 2018. Retrieved May 14, 2018.
  3. 1 2 G, Becky; Natasha, Natti (April 24, 2018). "Becky G y Natti Natasha no saldrán sin pijamas en Premios Billboard 2018" [Becky G and Natti Natasha will not leave without pajamas at the Billboard Awards 2018] (Interview) (in Spanish). Interviewed by Christian Acosta. Las Vegas: Telemundo. Retrieved May 23, 2018.
  4. 1 2 3 G, Becky; Natasha, Natti (April 30, 2018). "Becky G & Natti Natasha Talk Success, Sexuality, and 'Sin Pijama'" (Interview). Interviewed by Kim Taylor Bennett, Priya Minhas. New York: Vevo. Archived from the original on May 5, 2018. Retrieved May 15, 2018.
  5. 1 2 3 4 Villafranca, David (May 30, 2018). "Becky G: 'Lo que no me gusta de la cultura latina es el machismo'" [Becky G: 'What I do not like about Latin culture is machismo'] (in Spanish). EFE. Retrieved June 4, 2018.
  6. ↑ "Estas cantantes latinas aseguran que sus canciones sensuales son reflejo del nuevo modelo de mujer" [These Latin singers say that their sensual songs reflect the new model of women]. Hoy (in Spanish). June 2, 2018. Retrieved June 4, 2018 – via EFE.
  7. ↑ Cirisano, Tatiana (August 14, 2018). "Natti Natasha & Becky G on 'Sin Pijama' & Reggaetón's Gender Imbalance: 'People Tried to Pit Us Against Each Other'". Billboard. Retrieved August 14, 2018.
  8. ↑ "Becky G Natti Natasha - Sin Pijama Sheet Music". Sheetmusicplus.com. Retrieved May 18, 2018.
  9. 1 2 Lepe, David (April 22, 2018). "Becky G y Natti Natasha: Lencería, sensualidad y reguetón con 'Sin pijama'" [Becky G and Natti Natasha: Lingerie, sensuality and reggaeton with 'no pajamas']. Publinews (in Spanish). Archived from the original on April 23, 2018. Retrieved May 15, 2018.
  10. 1 2 Wass, Mike (April 20, 2018). "The Drop: Your Guide To New Music Friday Featuring Lykke Li & Mazzy Star". Idolator. Retrieved May 18, 2018.
  11. 1 2 3 4 Murcia, Alberto Palao (April 20, 2018). "'Sin Pijama', ¿La Nueva 'Mayores' de Becky G?" ['No Pajama', The New 'Majors' of Becky G?] (in Spanish). Los 40. Archived from the original on April 20, 2018. Retrieved May 15, 2018.
  12. 1 2 Villalba, Luciana (April 19, 2018). "Becky G and Natti Natasha Turn Up The Heat in The Music Video for 'Sin Pijama'". Telemundo. Archived from the original on May 15, 2018. Retrieved May 14, 2018.
  13. 1 2 "Becky G defiende el contenido de su nueva canción" [Becky G defends the content of her new song] (in Spanish). Telemundo. May 2, 2018. Retrieved May 18, 2018.
  14. ↑ Zas Marcos, Monica (May 24, 2018). "'Hay canciones supuestamente feministas en las que solo el hombre disfruta de la sexualidad'" ['There are supposedly feminist songs in which only man enjoys sexuality']. eldiario.es (in Spanish). Retrieved May 26, 2018.
  15. 1 2 Fernandez, Suzette (April 20, 2018). "Becky G & Natti Natasha Turn On the Heat in 'Sin Pijama' Video: Watch". Billboard. Archived from the original on May 5, 2018. Retrieved May 14, 2018.
  16. 1 2 3 Burstein, Sergio (April 20, 2018). "Becky G y Natti Natasha lucen sin pijamas entre el humo y las burbujas" [Becky G and Natti Natasha wear no pajamas in the smoke and bubbles]. Hoy (in Spanish). Archived from the original on April 21, 2018. Retrieved May 15, 2018.
  17. ↑ Figueroa González, Bárbara (April 20, 2018). "Becky G y Natti Natasha dicen que mejor 'Sin Pijama'" [Becky G and Natti Natasha say that better 'No Pajama']. Ronda (in Spanish). Retrieved May 24, 2018.
  18. ↑ "MTV MIAW: Natti Natasha y Becky G y su explosiva presentación en los premios" [MTV MIAW: Natti Natasha and Becky G and their explosive presentation at the awards]. La República (in Spanish). June 4, 2018. Retrieved June 4, 2018.
  19. 1 2 "El sensual video de Becky G y Natti Natasha" [Becky G and Natti Natasha's Sensual Video]. Clarín (in Spanish). April 20, 2018. Retrieved May 15, 2018.
  20. ↑ Bustios, Pamela (May 4, 2018). "Becky G & Natti Natasha Collect Third Top 10 On Hot Latin Songs With 'Sin Pijama'". Billboard. Archived from the original on May 5, 2018. Retrieved May 15, 2018.
  21. ↑ "Latin Music: Top Latin Songs". Billboard. Archived from the original on May 27, 2018. Retrieved August 7, 2018.
  22. ↑
  23. 1 2 "Becky G & Natti Natasha's New Single 'Sin Pijama' Is Certified Platinum" (Press release). Miami: Sony Music Latin. Nevarez Communications. May 9, 2018. Retrieved May 14, 2018.
  24. ↑ "Becky G + Natti Natasha – Sin Pijama". Spanishcharts.com. Retrieved May 27, 2018.
  25. 1 2 "Top 100 Canciones – Semana 24: del 08.06.2018 al 14.06.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved June 20, 2018.
  26. ↑ "Becky G". Spanishcharts.com. Retrieved May 20, 2018.
  27. ↑ "Natti Natasha". Spanishcharts.com. Retrieved May 20, 2018.
  28. 1 2 "Spanish single certifications – Becky G & Natti Natasha – Sin Pijama" (in Spanish). elportaldemusica.es. Retrieved August 28, 2018.
  29. 1 2 "El Salvador General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  30. 1 2 "Guatemala General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  31. 1 2 "Uruguay General" (in Spanish). Monitor Latino. Archived from the original on May 15, 2018. Retrieved May 14, 2018.
  32. 1 2 "Chile General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  33. 1 2 "Nicaragua General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  34. 1 2 "Honduras General" (in Spanish). Monitor Latino. Archived from the original on May 15, 2018. Retrieved May 14, 2018.
  35. 1 2 "Peru General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  36. 1 2 3 4 5 6 7 "¡Becky G sigue su instinto personal y triunfa!" [Becky G follows her personal instinct and triumphs]. E! Online Latino (in Spanish). April 25, 2018. Retrieved May 20, 2018.
  37. 1 2 Gajardo, Felipe (April 23, 2018). "Con full lencería: Natti Natasha y Becky G estrenan 'Sin Pijama'" [With Full Lingerie: Natti Natasha and Becky G premiere 'No Pajamas']. La Nación (in Spanish). Chile. Archived from the original on April 24, 2018. Retrieved May 15, 2018.
  38. 1 2 "Watch Natti Natasha and Becky G Strip Down to Lingerie in Sexy Music Video for 'Sin Pijama'". Maxim. April 24, 2018. Retrieved May 14, 2018.
  39. ↑ "Sin pijama: Becky G se desnuda y sacude YouTube" [No pajamas: Becky G strips naked and shakes YouTube]. La Opinión (in Spanish). April 22, 2018. Archived from the original on April 22, 2018. Retrieved May 14, 2018.
  40. ↑ "¡Sin pijama! El atrevido video de Becky G y Natti Natasha que enciende la red" [No pajamas! The bold video of Becky G and Natti Natasha that lights the network]. El Heraldo (in Spanish). Honduras. April 25, 2018. Archived from the original on May 15, 2018. Retrieved May 14, 2018.
  41. ↑ "Lo mas visto del mes en YouTube" [The Most Watched of the Month on YouTube]. National-Report (in Spanish). May 1, 2018. Retrieved May 17, 2018.
  42. ↑ "Becky G Chart History". Billboard. Retrieved June 6, 2018.
  43. ↑ "Becky G, Natti Natasha – Sin Pijama (Official Video)". YouTube. Retrieved June 4, 2018.
  44. ↑ "MTV MIAW: Natti Natasha y Becky G conquistan al cantar 'Sin pijama'" [MTV MIAW: Natti Natasha and Becky G conquer singing 'No pajamas']. El Comercio (in Spanish). Peru. June 4, 2018. Retrieved June 4, 2018.
  45. ↑ Ross, Jessica (July 22, 2018). "5 Highlights From the 2018 Premios Juventud: Premieres, PJs, Gen Z Dedications & More". Billboard. Retrieved July 26, 2018.
  46. ↑ "Argentina Hot 100 – Semana del 13 de Octubre del 2018". Billboard Argentina (in Spanish). Retrieved October 14, 2018.
  47. ↑ "Top 20 Argentina – Del 16 al 22 de Julio, 2018" (in Spanish). Monitor Latino. Retrieved July 23, 2018.
  48. ↑ "Rankings" (in Spanish). Argentine Chamber of Phonograms and Videograms Producers. Retrieved August 15, 2018. If necessary, click on "Digital Mensual", and select "2018" and "Julio". The chart will load automatically.
  49. ↑ "Ultratop.be – Becky G %2B Natti Natasha – Sin Pijama" (in Dutch). Ultratip. Retrieved August 17, 2018.
  50. ↑ "Top 20 General" (in Spanish). Monitor Latino. Archived from the original on June 26, 2018.
  51. ↑ "Dominican Republic General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  52. ↑ "Ecuador General" (in Spanish). Monitor Latino. Archived from the original on June 4, 2018. Retrieved June 4, 2018.
  53. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved September 21, 2018.
  54. ↑ "Top Singoli – Classifica settimanale WK 35" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 1, 2018.
  55. ↑ "Mexico Espanol Airplay: Jun 3, 2018". Billboard. Retrieved June 5, 2018. (Subscription required (help)).
  56. ↑ "Dutchcharts.nl – Becky G %2B Natti Natasha – Sin Pijama" (in Dutch). Single Top 100. Retrieved August 24, 2018.
  57. ↑ "Portuguesecharts.com – Becky G %2B Natti Natasha – Sin Pijama". AFP Top 100 Singles. Retrieved August 9, 2018.
  58. ↑ Arvunescu, Victor (October 7, 2018). "Top Airplay 100 – Carla's Dreams ne emoţionează până la... lacrimi şi pumni în pereţi" [Top Airplay 100 – Carla's Dreams gives us emotions until... tears and punches in walls] (in Romanian). Un site de muzică. Archived from the original on October 7, 2018. Retrieved October 7, 2018.
  59. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201834 into search. Retrieved August 28, 2018.
  60. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201826 into search. Retrieved July 3, 2018.
  61. ↑ "Veckolista Heatseeker – Vecka 29, 20 juli 2018". Sverigetopplistan. Retrieved July 20, 2018.
  62. ↑ "Swisscharts.com – Becky G %2B Natti Natasha – Sin Pijama". Swiss Singles Chart. Retrieved August 6, 2018.
  63. ↑ "Becky G Chart History (Hot 100)". Billboard. Retrieved August 7, 2018.
  64. ↑ "Becky G Chart History (Hot Latin Songs)". Billboard. Retrieved August 7, 2018.
  65. ↑ "Becky G Chart History (Hot Rap Songs)". Billboard. Retrieved August 7, 2018.
  66. ↑ "Becky G Chart History: Regional Mexican Songs". Billboard. Prometheus Global Media. Retrieved August 7, 2018.
  67. ↑ "Top 100 Venezuela" (in Spanish). National-Report. Archived from the original on May 25, 2018. Retrieved May 25, 2018.
  68. ↑ "Italian single certifications – Becky G & Natti Natasha – Sin Pijama" (in Italian). Federazione Industria Musicale Italiana. Retrieved October 8, 2018.
  69. ↑ "Certificados Musicales Amprofon". Facebook. Retrieved July 17, 2018.
  70. ↑ "American single certifications – Becky G, Natti Natasha – Sin Pijama". Recording Industry Association of America. Retrieved May 18, 2018. If necessary, click Advanced, then click Format, then select Single, then click Type, then select Latin, then click SEARCH. 
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