Qualtrics

Qualtrics, LLC
Private
Industry Experience Management
Founded 2002 (2002)
Founders Scott M. Smith
Ryan Smith
Jared Smith
Stuart Orgill
Headquarters Provo, Utah, U.S.
Seattle, Washington, U.S.
Other offices: Dublin, Ireland
Sydney, NSW, Australia
London, England, U.K.
Munich, Germany
Melbourne, Australia
Washington, D.C., U.S.
Dallas, Texas, U.S.
Key people
 Ryan Smith, CEO[1] Co-founder, Scott M. Smith, Co-founder, Jared Smith, Co-founder, and Stuart Orgill, Co-founder
Products Qualtrics XM Platform™, Qualtrics Research Core, Customer Experience, Employee Experience, Product Experience, Brand Experience, Online Sample
Number of employees
 1,300+
Website Qualtrics.com

Qualtrics is a privately held experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.[2]

Qualtrics is a subscription software for collecting and analyzing data [1] for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.[3]

History

Funding

In 2012, the company received a $70 million investment from Sequoia Capital and Accel Partners, generally considered two of the top venture capital firms in the country.[4][5] It was the largest joint investment to date by these two firms.[6] In September 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company.[7]

Ranking

In 2016, Qualtrics was ranked #12 on the Forbes Cloud 100 list,[8] moving to #6 in 2017.[9]

Acquisitions

In May 2016 Qualtrics acquired statistical analysis startup Statwing for an undisclosed sum. Statwing was a San Francisco-based company that created point-and-click software for advanced statistical analysis.[10][11]

In April 2018 Qualtrics acquired Delighted for an undisclosed sum. Delighted had over 1500 customers at the time of acquisition.[12]

In June 2018, Tango Card, a digital rewards and incentives provider collaborated with Qualtrics to improve management of digital incentives and distribution of gift cards.[13]

Research

Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals.[14][15][16][17][18][19][20][21][22][23][24][25] Qualtrics became the first employee management platform measuring employee experiences through key metrics powered by predictive intelligence.[26]

References

  1. 1 2 Scott, Martin (27 August 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013.
  2. ↑ Lizette Chapman. "Qualtrics Taps Accel, Sequoia For First-Ever VC Round". WSJ.
  3. ↑ "Qualtrics: Online Survey Software & Insight Platform". Qualtrics.
  4. ↑ CB Insights Venture Capital Power Rankings 2016
  5. ↑ TechCrunch Top 10 VC Firms
  6. ↑ Anthony Ha. "Qualtrics Raises $70M From Accel And Sequoia: "The Biggest Software Company You Haven't Heard Of"?". TechCrunch. AOL.
  7. ↑ Joshua Brustein. "How Qualtrics Turned Online Surveys Into a $1 Billion Business - Businessweek". Businessweek.com.
  8. ↑ "Forbes Cloud 100". Forbes. Retrieved 29 October 2016.
  9. ↑ "Qualtrics on the Forbes Cloud 100 List". Forbes. Retrieved 2018-03-21.
  10. ↑ "Daily Research News Online no. 22721 - Qualtrics Buys Software Firm Statwing". www.mrweb.com. Retrieved 2016-06-29.
  11. ↑ "Qualtrics Acquires Y Combinator-Funded Startup Statwing, Making Data Science Easy for Anyone". Yahoo Finance. Archived from the original on 25 June 2016.
  12. ↑ "Qualtrics Inches Closer To IPO By Acquiring The Startup Behind Ratings For Postmates And Uber". www.forbes.com. Retrieved 2018-04-12.
  13. ↑ "Tango Card partners with Qualtrics for gift card management - Cards International". www.verdict.co.uk. Retrieved 2018-06-25.
  14. ↑ Albaum, G. S., & Smith, S. M. (2006). Handbook of Marketing Research . London, United Kingdom: Sage Publications. byu.edu (PDF)
  15. ↑ Strutz, M.L. (2008). A Retrospective Study of Skills, Traits, Influences, and School Experiences of Talented Engineers. ASEE North Central Section Conference ilin.asee.org (PDF)
  16. ↑ University of North Carolina at Chapel Hill, Carolina Population Center (CPC), Measure Evaluation, September 2007, (57) p. (SR-07-39| USAID Cooperative Agreement No. GPO-A-00-03-00003-00), db.jhuccp.org
  17. ↑ Brunson, K. W. (2008). Electronic Textbooks: An Empirical Study of Adoption Potential. The Liberty Business Review VI.1, 44–55, works.bepress.com
  18. ↑ (Winter 2007–2008). Journal of New Communications Research, 100, books.google.com
  19. ↑ Zikmund, William G.; Babin, Barry J. Essentials of Marketing Research (with Qualtrics Card) 4th Edition.
  20. ↑ Zikmund, William G.; Babin, Barry J.; Jon C. Carr, Jon C.; Griffin Business Research Methods, Mitch (March 12, 2012). Business Research Methods (with Qualtrics Printed Access Card) 9th Edition. South-Western College Pub;. ISBN 978-1111826925.
  21. ↑ Feinberg, Fred M.; Kinnear, Thomas; Taylor, James R. (February 28, 2012). Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card) 2nd Edition. South-Western College Pub;. ISBN 978-1133188964.
  22. ↑ Churchill, Gilbert A.; Brown, Tom J.; Suter, Tracy A. (April 22, 2009). Basic Marketing Research 7th Edition. South-Western College Pub;. ISBN 978-1439041390.
  23. ↑ Iacobucci, Dawn; Churchill, Gilbert A. (October 20, 2009). Marketing Research: Methodological Foundations (with Qualtrics Card) 10th Edition. South-Western College Pub; 10 edition. ISBN 978-1439081013.
  24. ↑ Malhotra, Naresh K. (September 18, 2008). Basic Marketing Research & Qualtrics Pkg / Edition 3. Prentice Hall. ISBN 9780137155934.
  25. ↑ Sue, V. M., & Ritter, L.A. (2007). Conducting Online Surveys. United States of America: Sage Publications.
  26. ↑ Qualtrics Simplifies Closing the Employee Experience Gap With Powerful New Methodology
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