Promite

Promite /ˈproʊmaɪt/ is the registered brand name for a dark brown, salty food paste mainly used as a spread on sandwiches and toast similar to the better-known Vegemite and Marmite. Promite was invented in the 1950s by Henry Lewis & Company and marketed under the Masterfoods brand. Henry Lewis & Company later became MasterFoods Australia and New Zealand, before being bought out by the privately owned Mars family's group of companies in 1967. As Mars, Incorporated is a privately owned U.S. company, Promite is no longer an Australian-owned food. However, Promite is still manufactured and sold in Australia.

Promite is made from vegetables and yeast extract, and is naturally high in various B vitamins. Promite has a sweeter taste, a darker colour and a softer, more spreadable texture than Vegemite.

Ingredients

Since 2013, Promite contains: Vegetable Protein Extract, Sugar, Yeast Extract, Water, Colour (Caramel 150C), Salt, Cornflour, (from Wheat), Glucose Syrup (From Wheat), Onion, Emulsifier (Glycerol Monostearate), Thickener (Modified Cornstarch), Food Acid (Citric), Vegetable Gum (Carrageenan), Spice extract.[1]

Prior to 2013, Promite contained: vegetable protein extract, sugar, yeast extract, water, colour (caramel 150C), salt, cornflour (from wheat), glucose syrup (from wheat), onion, emulsifier (glycerol monostearate), thickener (modified cornstarch), food acid (citric), vitamins (niacin, thiamin, riboflavin), vegetable gum (carrageenan), flavour enhancers (627, 631), spice extract.[2]

Vitamins removed

According to Mars Customer care:

"In 2013, we removed vitamins Thiamin (B1), Riboflavin (B2) and Niacin (B3), as well as two flavour enhancers, and found this to benefit some consumers sensitive to those vitamins, without impacting taste or texture".

However, some natural vitamins remain from the raw ingredients, approximately:

Name Vitamin Abundance
Thiamin B1 4mg / 100g
Riboflavin B2 1mg / 100g
Niacin B3 50mg / 100g
Pantothenic Acid B5 12mg / 100g
Vitamin B6 B6 3mg / 100g

See also

References

  1. ↑ "Promite Vegetable Extract Spread | Relishes | MasterFoods". Masterfoods. Retrieved 2017-01-09.
  2. ↑ "Promite". MasterFoods. Retrieved 17 August 2014.


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