Dolmio

Dolmio

Dolmio Logo
Product type Red and White Pasta Sauce, and lasagne Sauce, pesto sauce[1]
Owner Mars, Incorporated"
Country Australia, United Kingdom and Republic of Ireland
Introduced 1985
Markets United Kingdom, Republic of Ireland, Australia and New Zealand
Tagline

"When'sa your Dolmio Day?" (UK, Ireland)

"We put the good things in, so you wear the Dolmio grin!" (Australia, New Zealand)
Website

www.dolmio.co.uk (UK)

www.dolmio.ie (Ireland)

www.dolmio.com.au (Australia/New Zealand)

Dolmio is the brand name of a range of pasta sauces made by Mars, Incorporated. The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Puppets", who also feature on the packaging.

History

Dolmio pasta sauce in Australia was originally named Alora by Anna Ciccone and marketed by Masterfoods (and Mars), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. Also in 1985, Alora moved to a small test launch in the Grampians region of Scotland.[2] Following its success in the UK, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989.[3][4]

References

  1. ↑ "Dolmio - Home". www.dolmio.co.uk. Retrieved 28 June 2018.
  2. ↑ Abbamonte, Lucia; Cavaliere, Flavia (2016-02-29). Mediterranean Heritage in Transit: (Mis-)Representations via English. Cambridge Scholars Publishing. ISBN 9781443889636.
  3. ↑ "About DOLMIO". www.dolmio.com.au. Retrieved 28 June 2018.
  4. ↑ "Our Products". Dolmio. Retrieved 3 January 2013.


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