Maltesers

Maltesers
A cross section of a Malteser

Maltesers are a British confectionery product manufactured by Mars, Incorporated. Maltesers consist of a spheroid malted milk centre surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium-sized "teasers" in Celebrations boxes. Maltesers are also one of the types of chocolate included in Mars's Revels assortment.

Maltesers
Product type Confectionery
Owner Mars, Incorporated
Country England
Introduced 1937 (1937)

History

Maltesers were created by the American Forrest Mars, Sr. in England in 1936, and first sold in 1937. They were originally described as "energy balls" and aimed at slimming women.[1]

The current Maltesers' slogan is "The lighter way to enjoy chocolate". Earlier slogans have included: "The chocolates with the less fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". The Australian version also contains the line: "Made in Australia... ...exported to the world." In the 1930s, advertisements claimed that the Maltesers honeycomb centre is one-seventh as fattening as ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss.[2] In Australia, Mars signed a production deal with MacRobertson's in 1954, but then switched to Cadbury in 1963.[3]

In 2011, the product gained Fairtrade accreditation in the UK and Ireland by sourcing all their cocoa and sugar under Fairtrade Terms.[4]

In January 2017, Maltesers officially became available in the United States for the first time.[5][6] The factory in Newmarket, Ontario, Canada produces the Maltesers for the North American market; it is expected the factory exports about 80 percent of its production to the United States.[7]

Ingredients

In the United Kingdom and Ireland, the ingredients are: sugar, skimmed milk powder, cocoa butter, glucose syrup, barley malt extract, cocoa mass, palm fat, lactose, demineralised whey powder, milk fat, wheat flour, emulsifiers (e442, soya lecithin, e492), palm oil, raising agents (e500, e501, e341), salt, gelling agent (pectin), flavouring.[8]

In Canada, the ingredients are: sugar, modified milk ingredients, malted milk powder (malted barley, corn syrup, modified milk ingredients, wheat flour, modified and hydrogenated palm oil, sugar, wheat gluten, sodium bicarbonate, potassium bicarbonate, salt), cocoa butter, cocoa mass, corn syrup, palm and palm kernel oil, lactose, malted barley extract, soy lecithin, ammonium salt of phosphorylated glyceride, pectin, sorbitan tristearate, artificial flavour.

In Australia and New Zealand, the ingredients are: sugar, milk solids, cocoa butter, glucose syrup (sources include wheat), barley malt extract, cocoa mass, vegetable fat, emulsifiers (soy lecithin, 492), wheat gluten, raising agents (501, 500), salt, natural flavour (vanilla extract), pectin.[9]

In the United States, the ingredients are: sugar, skim milk, cocoa butter, barley malt extract, chocolate, glucose syrup, whey permeate, fractionated palm oil, whey, corn syrup, milkfat, less than 2% - palm oil, palm kernel oil, wheat flour, soy lecithin, sorbitan tristearate (emulsifier), leavening (potassium bicarbonate, monocalcium orthophosphate, baking soda), wheat gluten, lactose, pectin, salt, flavor.

Varieties

White Maltesers
  • "White Maltesers", Maltesers made with a white chocolate coating
  • "Dark Maltesers", Maltesers made with a dark chocolate coating [10]
  • "Mint Maltesers", Maltesers made with a mint centre and milk chocolate coating
  • "MaltEaster bunnies", (a bunny made out of Malteser) available over the Easter period each year and have been since Easter 2010. Mini versions were also available in 2015.
  • "Maltesers Teaser", miniature balls of chocolate coated honeycomb, in a bar format, available since March 26, 2013[11]
  • "Maltesers Teasers" chocolate spread
  • Maltesers ''Merryteaser Reindeer''. Standard and miniature reindeer shaped chocolate covered honeycomb, available in the run up to Christmas
  • Maltesers Malty Hot Chocolate
  • "Maltesers Buttons", button-shaped Maltesers which features the signature Mars chocolate with tiny malt balls within
  • "Maltesers Truffles",
  • "Honeycomb Matlesers" [12]
  • "Raspberry Maltesers" [13]

Similar products

  • Whoppers, chocolate-flavour coated malted milk balls produced by The Hershey Company in the United States.
  • "Mighty Malts", malted milk balls manufactured by Necco.
  • "Mylikes", (which use cocoa butter replacer instead of cocoa) Chinese sweets made by Liang Feng Food Company, which started making chocolates in 1982.
  • Ovalteenies, circular discs of compressed Ovaltine, malted milk and chocolate.
  • "Whispers" malted milk chocolate balls manufactured by Cadbury.

References

  1. ↑ Damian Corless, You'll Ruin Your Dinner: Sweet Memories from Irish Childhood, Publisher Hachette UK, 2011, ISBN 1444726048, 9781444726046, 256 pages,
  2. ↑ "TV advertising – Maltesers Facts". Retrieved June 7, 2015.
  3. ↑ Greg Thain; John Bradley (11 July 2014). FMCG: The Power of Fast-Moving Consumer Goods. First Edition Design Pub. pp. 278–. ISBN 978-1-62287-647-1.
  4. ↑ "Mars and Fairtrade International announce collaboration". Mars.com. September 2011. Retrieved February 8, 2013.
  5. ↑ "Maltesers Coming To US in 2017" from Brand Eating (October 16, 2017)
  6. ↑ PR Newswire (21 March 2017). "The U.K.'s #1 Bite-Size Candies - MALTESERS® - Are Coming To America". Yahoo Finance. Retrieved 22 March 2017.
  7. ↑ Teresa Latchford (20 March 2017). "Newmarket MARS factory first in North America to produce Maltesers". YorkRegion. Retrieved 22 March 2017.
  8. ↑ "Nutrition - Maltesers". maltesers.co.uk. Archived from the original on July 12, 2017. Retrieved April 17, 2018.
  9. ↑ "MARS Making Chocolate Better | Maltesers Chocolates 40g". www.marschocolate.com.au. Retrieved April 17, 2018.
  10. ↑ https://www.frugalfeeds.com.au/2015/dark-maltesers/
  11. ↑ "UK: Mars launches Maltesers Teasers block bar". just-food.com.
  12. ↑ https://www.hit.com.au/scoopla/food/maltesers-just-dropped-a-brand-new-flavour-it-sounds-like-the-stuff-of-dreams?station=2day&geoRedirect=true
  13. ↑ https://fashionjournal.com.au/life/raspberry-maltesers-have-hit-aussie-shelves/
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