Omni Television

2007 realignment

Several proposed changes to the Omni system were announced, either by Rogers or by the CRTC, during a one-month span from June to July 2007. First, on June 8, the CRTC granted Rogers licences to operate new multicultural stations in Calgary and Edmonton, beating out a competing proposal from Multivan Broadcast Corporation (which won the bid for the Vancouver multicultural licence in 2002 against Rogers and launched CHNM-TV).

On June 28, Rogers made public its offer to sell the religious-licensed Omni stations in Winnipeg and Vancouver as part of its contemporaneous purchase of Citytv (which the CRTC ordered CTVglobemedia to sell them off as part of the CHUM Limited takeover deal). Rogers indicated, however, that it viewed retaining the multilingual licences in Toronto, Calgary and Edmonton (effectively creating twinsticks in those three markets) as compatible with CRTC policy, since they are licensed to serve a different programming niche than the general interest Citytv stations.^[6]

On July 7, Rogers announced an agreement to purchase the aforementioned CHNM, finally securing a true multicultural television licence in Vancouver.^[7] The fact that Rogers had acquired the Calgary and Edmonton multicultural licences, beating out Multivan's competing applications, was cited as a major reason for the sale.

On September 28, the CRTC approved Rogers' takeover of the Citytv stations, giving the company one year to divest itself of the religious Omni stations. A tentative deal to sell the stations to S-VOX, owner of VisionTV, was announced on November 6. On March 31, 2008, the CRTC approved both Rogers' acquisition of CHNM^[8] and its sale of CIIT and CHNU to S-VOX.^[9] CHNU was rebranded as "CHNU 10" on October 31, 2007, a year before the Omni brand was transferred to CHNM. CIIT was rebranded "CIIT11" in July 2008, after S-VOX took control of the station. Both stations rebranded as Joytv on September 1, 2008; CHNM rebranded as "Omni BC" on the same date. The two new stations in Calgary and Edmonton launched on September 15, 2008 under the call letters CJCO and CJEO.

Recent developments

Rogers announced an agreement to acquire the one Canadian multicultural television station it did not already own, CJNT-DT Montreal on May 3, 2012,^[10] from Channel Zero, after having passed on the opportunity when the station was previously put up for sale in 2009 by Canwest during its financial difficulties.^[11] While intending to relaunch it as a Citytv station, Rogers did not rule out the possibility of requesting that CJNT be re-licensed as an English-language station,^[12] but in the meantime CJNT aired Omni programs (including Omni News) to fulfill much of its ethnic programming requirements after it became affiliated with Citytv prior to the sale.^[13] As part of the sale, Rogers requested that the CRTC convert CJNT to an English-language station, on the condition that both Channel Zero and Rogers provide services and resources to CFHD-DT, a newly proposed, locally owned multicultural station. Both were approved by the CRTC on December 20, 2012.^[14][15]

In recent years, the Omni stations have struggled financially; Rogers Media president Keith Pelley explained that between 2011 and 2014, advertising revenue had fallen from $80 million to $35 million. On May 30, 2013, Rogers announced the shutdown of production facilities at CJCO and CJEO, ending the production of local programming and news content from the Omni Alberta stations, and as a result, the discontinuation of the South Asian newscasts.^[16] On May 7, 2015, Rogers announced further cuts affecting Omni, including the re-structuring of the Omni News programs, the cancellation of V-Mix and Bollywood Boulevard, and the elimination of redundancy in technical staff between the Omni and City stations.^[17][18]

Sports

Omni Television stations have occasionally aired sporting events in minority languages, and in English as an overflow for Citytv or Sportsnet. Prior to their move to Citytv and the eventual acquisition of late games by CTV, the Omni stations aired late-afternoon NFL games for a period, and in the 2014 season, simulcast selected Thursday Night Football games with CBS and Sportsnet. During the 2010 Winter Olympics in Vancouver and 2012 Summer Olympics in London, Omni stations broadcast coverage of the games in minority languages, and on June 27, 2013, Omni.2 in Toronto broadcast Mandarin-language coverage of a Toronto Blue Jays Major League Baseball game started by Taiwanese player Chien-Ming Wang, marking the first ever Canadian MLB broadcast in the language.^[20][21]

Rogers acquired national media rights to the National Hockey League in November 2013.^[22] Beginning in the 2014-15 NHL season, the Omni stations added Hockey Night in Canada: Punjabi Edition, which broadcasts Punjabi-language telecasts of NHL games on Saturday nights, and selected playoff games. The Punjabi broadcasts are a continuation of CBC's past digital coverage of games in the language.^{[23][24][25][26]}

News

Omni produced a national newscast in Punjabi. In addition, the Omni stations in Toronto and Vancouver produce regional newscasts in the following languages five days a week:

• CFMT: Italian
• CJMT: Cantonese, Mandarin
• CHNM: Punjabi, Cantonese, Mandarin

Omni Alberta (CJCO/CJEO) also produced newscasts in Cantonese and Mandarin, as well as an English-language South Asian newscast, from its launch in 2008 until 2011.

The programs featured coverage of Canadian news stories in the language, along with stories from foreign broadcasters in countries in which the language is natively spoken (or the Indian subcontinent, in the case of the Punjabi edition).

On May 7, 2015, Rogers announced a restructuring of Omni News programs as part of cutbacks that led to the loss of 110 jobs across the company. The existing newscasts would by replaced by new public affairs-oriented programs produced in Cantonese, Mandarin and Punjabi. The new programs feature in-depth discussion of local issues, and do not feature original news reporting.^[17][18][27] Colette Watson, Rogers' vice president of television, explained that the decision to drop the newscasts was financially motivated; the newscasts only brought in $3.9 million in advertising revenue per-year, but had production expenses of $9 million.^[28]

Rogers' decision to drop ethnic newscasts resulted in criticism by Julian Fantino, Member of Parliament for Vaughan, who described the loss of Italian-language news coverage to be "devastating"; Vaughan has a notably large population of Italians,^[29] Following an unsatisfactory response by the company, Fantino called upon Rogers representatives to appear before the Standing Committee on Canadian Heritage.^[28] As part of the Omni Regional service, Rogers stated that it would restore half-hour national newscasts in Cantonese, Italian, Mandarin and Punjabi languages.^[30]

Rogers subcontracted production of Omni's new Chinese-language newscasts to Fairchild Media Group, owner of the Cantonese Fairchild TV and Mandarin Talentvision channels. This decision was criticized by community groups and Unifor, who asserted that this reduced the diversity of media voices, and noted that Fairchild had historically been conservative in its news output. It was also suggested that the arrangement violated Omni Regional's CRTC licence, as it states that the service would "produce and broadcast" half-hour national newscasts in multiple languages, but leaving it unclear whether they must be produced in-house by Rogers, as with the Italian and Punjabi newscasts. Rogers defended the partnership as being in compliance with its CRTC licence, and stated that it had editorial control over the newscasts. Unifor stated that it would file a grievance and a complaint with the CRTC over this agreement.^[31][32][31] In April 2018, the CRTC dismissed these complaints and ruled that Rogers was in compliance with the licence. The commission argued that Rogers' leverage over the subcontracted newscasts, including editorial control and limits on content sharing with newscasts on Fairchild's own channels, were sufficient as to not reduce the diversity of media voices. The commission also held that the word "produce" was broadly defined, as not necessarily meaning the newscasts had to be produced in-house by the licensee.^[33]

Owned-and-operated stations

Secondary carriers

High definition

In the fall of 2004, Omni launched high definition simulcasts of both Toronto stations, CFMT and CJMT. However, at the time both stations were only available through digital cable. In the summer of 2008, both stations began broadcasting digitally over-the-air. In December 2009, CHNM began broadcasting an over-the-air digital signal and broadcasts in standard definition.

Omni Regional

On June 14, 2016, Rogers announced that it had submitted an application to the CRTC for a new, national specialty service known as Omni Regional. The service would consist of four feeds; "Pacific", "Prairies", "East", and "ICI Quebec". These channels mirror the programming of the corresponding Omni Television O&O and affiliate stations in their respective regions (Vancouver, Alberta, Toronto, and Montreal).^[30] Rogers received a provisional a 9(1)(h) must-carry status for the service, which requires it to be offered on the basic service by all Canadian digital television providers. In regions where Omni already operates terrestrially, providers may be relieved from carrying the Omni Regional version of the service on their lineups, or vice versa.^[34]

The East feed specifically mirrors CJMT (Omni.2), which primarily focuses on the south and east Asian communities. CFMT (Omni.1), which focuses on European and Latin American communities, retains its existing distribution in southern and eastern Ontario.^[34] The Prairies feed is a direct simulcast of CJCO.

Colette Watson, Rogers' vice president of television, stated that Omni Television was "not sustainable in its current state"; the company stated that must-carry status for the Omni Regional channels would result in an additional $14 million in annual revenue from carriage fees, which it planned to mostly invest into the production of daily half-hour national newscasts in the Cantonese, Italian, Mandarin, and Punjabi languages—programming that had been cancelled in 2015 in the previous round of cuts. Omni also pledged to increase its investments in original domestic content.^[35] The CRTC approved Rogers' application and must-carry status for Omni Regional on May 15, 2017, with reservations. It launched on September 1, 2017.^[31]

In its approval, the CRTC felt that the service's business model was financially unsustainable, as there were no significant plans for new original programming beyond newscasts, and that Rogers did not sufficiently demonstrate that the service would "ensure a sufficient reflection of Canada's third-language communities", as its structure does not sufficiently serve regions not currently served by an Omni station (such as Atlantic and Central Canada).^[30]

As such, the CRTC recognized that there was "[an] exceptional need for a national, multilingual multi-ethnic programming service that can provide Canadians with news and current events programming in multiple languages from a Canadian perspective", and made a formal call for a national, multicultural specialty channel that would receive must-carry status. In the meantime, the CRTC granted a three-year, provisional must-carry status to Omni Regional.^[36][30] The CRTC announced the eight applicants on April 17, 2018 (which included competing proposals by companies such as Bell Media, the Corriere Canadese, and Ethnic Channels Group); Rogers' application proposed that it maintain the existing structure of the Omni service, but add national newscasts in Arabic and Spanish languages, local newscasts on the East, Pacific, and Prairies feeds in Mandarin and Punjabi, and in Italian on East (replacing the Italian national newscast, due to the concentration of Italians living in the region), increased investment in original scripted and factual programming, and programming acquired from independent producers (including at least two hours per week of programming reflecting the Atlantic provinces, Manitoba, and Saskatchewan).^[37][38]