MTV (Africa)

MTV Africa
Launched July 3, 2013 (as MTV South Africa)
Owned by Viacom International Media Networks Africa
Viacom International Media Networks Europe
Picture format 16:9, 576i (SDTV)
16:9, 1080i (HDTV)
Replaced MTV Europe
Sister channel(s) BET Africa
Comedy Central Africa
MTV Base Africa
Nickelodeon Africa
Nicktoons Africa
Nick Jr. Africa
Website http://www.mtv.co.za
Availability
Satellite
DStv Channel 130

MTV Africa[1] (formerly MTV South Africa) is a 24-hour general entertainment channel from Viacom International Media Networks Africa. The channel focuses mainly on rebroadcasting MTV US content as well as local produced shows while MTV Base Africa focuses on local and international music with a strong focus on long-form television formats.

History

  • 1995 – Pan-African Pay Satellite TV DStv launched 17 international channels on its service. These included MTV Europe and VH1 Europe. These channels were the major promoters of International genres of music to the continent.
  • 2004 – MTV Networks International announced it had plans to launch its 100th channel, in Africa with the launch of MTV Africa (proposed branding). In February 2005, MTV Networks International launched MTV Base Africa. The channel was launched as with a live music special with live performances from local African and international artists. MTV Base Africa also promoted MTV Europe and aired some of its reality-based programmes.
  • 2012 – MTV Base and its other sister channels increased its promotion of MTV (which had already started airing less of music and more of reality shows) by airing its promos and also opened a Facebook and Twitter page named MTVONDSTV.
  • 2013 – In June, MTV Base was divided into two feeds, MTV Base (Rest of Africa) and MTV Base (South Africa), while MTV was to get a feed exclusively for South Africa while the rest of the continent will be severed by the European feed, but the feed was also launched across East and West Africa and replaced MTV Europe. The feed was named MTV South Africa. The channel was available to East and West Africa but had focus on its Southern African viewers. The channel aired shows from MTV US, music programming and two local shows, MTV choice, which was a magazine show, and Jou Ma Se MTV, which was a playlist of South African music videos. The channel also launched a website, mtv.co.za to follow it and its social pages was changed from MTVONDSTV to MTVZA.
  • 2015 – MTV reduced its music airing time to 02:00 CAT to 06:00 CAT instead of 02:00 CAT to 09:00 CAT and music was no longer aired at noon. MTV South Africa rebranded to MTV Africa and its name on its social pages was changed to MTVAFRICA. The website which still has the South African domain ".za" is still used. Another local show named MTV #YouGotGot which featured a team of South African pranksters pranking people and celebrities was premiered.

Availability

MTV Africa is available in Sub-Saharan Africa exclusively through DStv. It is available in Southern Africa through the Compact, Extra and Premium bouquets while in the rest of Africa on Compact, Compact + and Premium and can be accessed in two million households in the region. The channel was originally available exclusively on DStv Premium following MTV Europe.

Shows

Award Shows and Live Music Specials

See also

References

  1. ↑ "MTV Africa (@MTVAfrica) on Twitter". twitter.com. Retrieved 2016-02-10.
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