MTV Dance (UK & Ireland)

MTV Dance
Launched 20 April 2001
Closed 23 May 2018
Owned by Viacom International Media Networks Europe
Picture format 576i (SDTV) 16:9
Audience share UK:
0.01% (May 2017 (2017-05), BARB)
Replaced by Club MTV
Sister channel(s)
Website mtv.co.uk/mtv-dance
Availability
Satellite
Sky
(UK & Ireland)		 Channel 354
Cable
Virgin Media
(UK)		 Channel 314
Virgin Media
(Ireland)		 Channel 705
IPTV
TalkTalk TV
(UK)		 Channel 540

MTV Dance was a 24-hour electronic dance music channel operated by Viacom International Media Networks Europe. It was available in the United Kingdom and Ireland on subscription satellite and digital television services until 23 May 2018 when it was replaced with Club MTV, with "We Are Your Friends" by Justice vs. Simian being the final music video to be played on the channel.

MTV Dance European continues as normal until it changes to the European version of Club MTV later this year.

Concept and expansion

MTV Dance originally started out as a night-time programming slot on the now defunct digital music channel MTV Extra.

On 3 September 2001, The strand expanded to become a standalone music channel broadcast on Sky in both the United Kingdom and Ireland, where it initially timeshared with Nick Jr. every evening between 19:00 and 06:00. The sharing of a stream subsequently ended; since 13 August 2002 MTV Dance has broadcast as a 24-hour music channel.

MTV Dance began broadcasting in widescreen on 6 March 2012.

Expansion around Europe

On 7 March 2008, MTV Dance increased its presence around Europe, when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar feed of MTV Dance.

From 10 January 2011 a feed of the MTV Dance channel launched in Italy on Sky Italia, replacing MTV Pulse.

In 2014, MTV Dance, as well as MTV Rocks and MTV Hits started broadcasting European versions, without commercials or teleshopping.

Expansion into Australia

VIMN launched the channel in Australia on 3 December 2013. The channel replaced the Australian version of MTV Hits.

Programming

  • MTV Dance Chart Top 5
  • Brand New Vid!
  • 00s Eurodance: Top 5!
  • Late Night Mix!
  • Feeling Fresh
  • Big Tunes!
  • Sick New Beats & Massive Bangers
  • DJ Duel
  • Big Beatz of the 2010s
  • Remixed!
  • Club MTV
  • Reloaded! Top 10
  • Club MTV Pre-Party
  • Mint Dance Hits! Top 50
  • Brekkie Bangers!
  • Friday Night Warm-Up
  • Friday Night Mash-Up
  • Saturday Night Warm-Up
  • It's Now vs The 00s Baby!

On-air identity

[1]

See also

References

  1. ↑ "Television Pages - The MTV strap on MTV Dance". www.alexmusic.net.
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