MTV Base
| MTV Base | |
|---|---|
 | |
| Launched | 1 July 1999 |
| Network | MTV (UK & Ireland) |
| Owned by | Viacom International Media Networks Europe |
| Picture format | 16:9, 576i (SDTV) |
| Audience share |
UK: 0.02% (September 2018, BARB) |
| Country | United Kingdom and Ireland |
| Language | English |
| Broadcast area | United Kingdom and Ireland |
| Sister channel(s) | |
| Website | mtv.co.uk/mtv-base |
Availability | |
| Satellite | |
| Sky (UK & Ireland) | Channel 351 |
| Cable | |
| Virgin Media (UK) | Channel 313 |
| Virgin Media (Ireland) | Channel 704 |
| WightFibre | Channel 98 |
| IPTV | |
| TalkTalk TV | Channel 539 |
MTV Base is a 24-hour hip-hop/urban music channel from Viacom International Media Networks Europe. The channel focuses primarily on hip hop, R&B, grime, garage, reggae, funk and soul music. Available in the United Kingdom and Ireland on subscription satellite and digital television services.
Concept and expansion
The MTV Base brand first launched in the United Kingdom and in Ireland on 1 July 1999, later launching in other European territories such as the Netherlands and Germany. The channel was previously available in the Netherlands, Germany, Russia, France and other European countries but was replaced by MTV Dance in some territories from March 2008.
MTV Base began broadcasting in widescreen on 28 March 2012.
A European version was planned to launch in 2015.[1]
Expansion into Africa
MTV Base Africa launched in February 2005 throughout the African continent.
On 3 July 2013 Viacom International Media Networks (Africa) launched an opt-out feed of MTV Base Africa in South Africa. This opt-out feed is called MTV South Africa.[2] The channel broadcasts MTV Base Africa into the territory with unique programming, advertising and sponsorship opportunities for South African audiences. The channel will increase localised South African content featuring artists and localised music programming with a South African theme, all other programming on MTV South Africa will air as simulcast of the existing MTV Base Africa channel. The channel is also served by a localised South African website (www.mtv.co.za) and mobile website (m.mtv.co.za). The opt-out feed will also feature local presenters.[3]
As of 2015, MTV Base South Africa is being marketed as MTV Africa.
Expansion into France
MTV Base in French-speaking territories launched on 21 December 2007.
The channel was replaced by French versions of MTV Hits and BET on 17 November 2015.
Programming
- The Official UK Urban Chart
- Super Base Beats
- Breaking Base
- Hype Right Now
- Big Beats & Future Hits!
- On Repeat
- IN CTRL
- This Week's Most Played Top 40
- 2 On
- Love & Hip Hop
On-air identity
Logo used 1 March 2010 – 30 June 2011
Logo used 1 July 2011 – 30 September 2013
Logo used 1 October 2013 – 5 April 2017- Logo since 5 April 2017