List of countries by smartphone penetration
This is a list of countries by smartphone penetration in 2018. These numbers come from Newzoo's Global Mobile Market Report 2018 (the numbers were last updated in May 2018) [1] and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.
Rank | Total Population | Online Population | Smartphone Penetration | Smartphone Users |
---|---|---|---|---|
1 | 9,543,000 | 82.2% | 7,845,000 | |
2 | 9,987,000 | 74.0% | 7,391,000 | |
3 | 8,524,000 | 73.5% | 6,268,000 | |
4 | 50,897,000 | 72.9% | 37,114,000 | |
5 | 23,611,000 | 72.2% | 17,050,000 | |
6 | 36,958,000 | 71.8% | 26,531,000 | |
7 | 328,836,000 | 71.5% | 235,156,000 | |
8 | 17,085,000 | 71.0% | 12,129,000 | |
9 | 80,561,000 | 71.0% | 57,200,000 | |
10 | 65,913,000 | 70.8% | 46,639,000 | |
11 | 11,513,000 | 69.7% | 8,020,000 | |
12 | 46,117,000 | 69.5% | 32,069,000 | |
13 | 24,967,000 | 69.3% | 17,292,000 | |
14 | 10,070,000 | 69.1% | 6,961,000 | |
15 | 59,788,000 | 68.5% | 40,938,000 | |
16 | 33,300,000 | 68.3% | 22,748,000 | |
17 | 10,229,000 | 68.0% | 6,954,000 | |
18 | 65,206,000 | 67.8% | 44,225,000 | |
19 | 10,563,000 | 67.3% | 7,106,000 | |
20 | 38,523,000 | 66.5% | 25,635,000 | |
21 | 31,571,000 | 66.5% | 20,980,000 | |
22 | 10,872,000 | 63.4% | 6,896,000 | |
23 | 19,105,000 | 60.6% | 11,575,000 | |
24 | 18,493,000 | 60.4% | 11,166,000 | |
25 | 143,261,000 | 58.7% | 84,075,000 | |
26 | 1,393,686,000 | 55.6% | 775,028,000 | |
27 | 81,086,000 | 55.2% | 44,771,000 | |
28 | 44,692,000 | 53.0% | 23,668,000 | |
29 | 125,738,000 | 51.9% | 65,282,000 | |
30 | 131,788,000 | 46.2% | 60,870,000 | |
31 | 68,416,000 | 44.6% | 30,486,000 | |
32 | 18,256,000 | 43.5% | 7,934,000 | |
33 | 81,810,000 | 43.2% | 35,366,000 | |
34 | 212,873,000 | 42.8% | 91,191,000 | |
35 | 32,554,000 | 42.3% | 13,765,000 | |
36 | South Africa | 55,867,000 | 41.6% | 23,242,000 |
37 | 49,469,000 | 41.1% | 20,352,000 | |
38 | 32,328,000 | 40.1% | 12,964,000 | |
39 | 35,652,000 | 39.3% | 13,995,000 | |
40 | 41,730,000 | 38.1% | 15,887,000 | |
41 | 97,007,000 | 36.7% | 35,622,000 | |
42 | 96,357,000 | 30.1% | 29,043,000 | |
43 | 44,170,000 | 28.6% | 12,649,000 | |
44 | 1,358,138,000 | 28.5% | 386,934,000 | |
45 | 105,341,000 | 27.2% | 28,627,000 | |
46 | 266,357,000 | 25.4% | 67,570,000 | |
47 | 39,751,000 | 24.2% | 9,627,000 | |
48 | 196,753,000 | 18.5% | 36,445,000 | |
49 | 200,663,000 | 11.6% | 23,228,000 | |
50 | 166,735,000 | 5.4% | 8,921,000 |
2017 rankings
Newzoo's Global Mobile Market Report
Newzoo's 2017 Global Mobile Market Report shows the percentage of the population owning a smartphone. These numbers come from Newzoo's Global Mobile Market Report, April 2017, and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.[1]
Rank | Country/Region | Total Population | Smartphone Penetration | Smartphone Users |
---|---|---|---|---|
1 | 9,398,000 | 80.6% | 7,573,000 | |
2 | 9,921,000 | 72.2% | 7,167,000 | |
3 | 8,454,000 | 71.7% | 6,061,000 | |
4 | 50,705,000 | 71.5% | 36,262,000 | |
5 | 23,564,000 | 70.4% | 16,596,000 | |
6 | 36,626,000 | 80.8% | 25,556,000 | |
7 | 326,474,000 | 69.3% | 226,289,000 | |
8 | 17,033,000 | 68.8% | 11,720,000 | |
9 | 80,636,000 | 68.8% | 55,492,000 | |
10 | 65,511,000 | 68.6% | 44,953,000 | |
11 | 24,642,000 | 67.7% | 16,671,000 | |
12 | 11,444,000 | 67.3% | 7,706,000 | |
13 | 46,070,000 | 66.8% | 30,771,000 | |
14 | 9,974,000 | 66.4% | 6,619,000 | |
15 | 59,798,000 | 65.8% | 39,323,000 | |
16 | 64,939,000 | 65.3% | 42,399,000 | |
17 | 32,743,000 | 65.2% | 21,337,000 | |
18 | 10,265,000 | 65.0% | 6,672,000 | |
19 | 10,555,000 | 64.8% | 6,835,000 | |
20 | 31,164,000 | 64.1% | 19,967,000 | |
21 | 38,564,000 | 63.4% | 24,431,000 | |
22 | 10,893,000 | 59.5% | 6,484,000 | |
23 | 18,313,000 | 56.0% | 10,254,000 | |
24 | 19,238,000 | 56.0% | 10,772,000 | |
25 | 143,375,000 | 54.7% | 78,364,000 | |
26 | 1,388,233,000 | 51.7% | 717,310,000 | |
27 | 126,045,000 | 50.1% | 63,089,000 | |
28 | 80,418,000 | 49.8% | 40,010,000 | |
29 | 44,272,000 | 48.2% | 21,329,000 | |
30 | 130,223,000 | 40.7% | 52,993,000 | |
31 | 68,298,000 | 40.5% | 27,628,000 | |
32 | 18,064,000 | 39.2% | 7,078,000 | |
33 | 211,243,000 | 37.7% | 79,578,000 | |
34 | 80,946,000 | 37.1% | 30,000,000 | |
35 | 31,926,000 | 36.2% | 11,559,000 | |
36 | 55,436,000 | 36.2% | 20,089,000 | |
37 | 32,166,000 | 36.0% | 11,585,000 | |
38 | 49,068,000 | 35.4% | 17,361,000 | |
39 | 35,241,000 | 33.4% | 11,755,000 | |
40 | 41,064,000 | 32.4% | 13,293,000 | |
41 | 95,215,000 | 30.4% | 28,958,000 | |
42 | 95,415,000 | 26.4% | 25,162,000 | |
43 | 44,405,000 | 23.5% | 10,448,000 | |
44 | 103,797,000 | 23.3% | 24,173,000 | |
45 | 1,342,513,000 | 22.4% | 300,124,000 | |
46 | 263,510,000 | 20.7% | 54,494,000 | |
47 | 38,654,000 | 19.9% | 7,709,000 | |
48 | 191,836,000 | 14.8% | 28,381,000 | |
49 | 217,774,520 | 6.5% | 13,505,343 | |
50 | 164,828,000 | 5.2% | 8,578,000 |
Pew Research Center
The following list of countries by mobile phone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | 88 | ||
2 | 77 | ||
3 | 74 | ||
4 | 72 | ||
5 | 71 | ||
6 | 70 | ||
7 | 68 | ||
8 | 67 | ||
9 | 65 | ||
10 | 65 | ||
11 | 60 | ||
12 | 60 | ||
13 | 60 | ||
14 | 59 | ||
15 | 57 | ||
16 | 52 | ||
17 | 51 | ||
18 | 49 | ||
19 | 48 | ||
20 | 45 | ||
21 | 45 | ||
22 | 41 | ||
23 | 41 | ||
24 | 39 | ||
25 | 37 | ||
26 | 35 | ||
27 | 35 | ||
28 | 28 | ||
29 | 27 | ||
30 | 26 | ||
31 | 25 | ||
32 | 22 | ||
33 | 21 | ||
34 | 21 | ||
35 | 19 | ||
36 | 17 | ||
37 | 14 | ||
38 | 11 | ||
39 | 11 | ||
40 | 4 | ||
41 | 4 |
2016 rankings
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2] CITE DOES NOT MATCH YEAR
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | 88 | ||
2 | 77 | ||
3 | 74 | ||
4 | 72 | ||
5 | 71 | ||
6 | 70 | ||
7 | 68 | ||
8 | 67 | ||
9 | 65 | ||
10 | 65 | ||
11 | 60 | ||
12 | 60 | ||
13 | 59 | ||
14 | 59 | ||
15 | 57 | ||
16 | 52 | ||
17 | 51 | ||
18 | 49 | ||
19 | 48 | ||
20 | 45 | ||
21 | 45 | ||
22 | 41 | ||
23 | 41 | ||
24 | 39 | ||
25 | 37 | ||
26 | 35 | ||
27 | 35 | ||
28 | 28 | ||
29 | 27 | ||
30 | 26 | ||
31 | 25 | ||
32 | 22 | ||
33 | 21 | ||
34 | 21 | ||
35 | 19 | ||
36 | 17 | ||
37 | 14 | ||
38 | 11 | ||
39 | 11 | ||
40 | 4 | ||
41 | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]
2015 rankings
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | 88 | ||
2 | 77 | ||
3 | 74 | ||
4 | 72 | ||
5 | 71 | ||
6 | 70 | ||
7 | 68 | ||
8 | 67 | ||
9 | 65 | ||
10 | 65 | ||
11 | 60 | ||
12 | 60 | ||
13 | 59 | ||
14 | 58 | ||
15 | 57 | ||
16 | 52 | ||
17 | 51 | ||
18 | 49 | ||
19 | 48 | ||
20 | 45 | ||
21 | 45 | ||
22 | 41 | ||
23 | 41 | ||
24 | 39 | ||
25 | 37 | ||
26 | 35 | ||
27 | 35 | ||
28 | 28 | ||
29 | 27 | ||
30 | 26 | ||
31 | 25 | ||
32 | 22 | ||
33 | 21 | ||
34 | 21 | ||
35 | 19 | ||
36 | 17 | ||
37 | 14 | ||
38 | 11 | ||
39 | 11 | ||
40 | 4 | ||
41 | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]
2013 rankings
The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[4][5]
Rank | Country/Territory | Penetration |
---|---|---|
1 | 73.8% | |
2 | 73.0% | |
3 | 72.8% | |
4 | 71.7% | |
5 | 67.5% | |
6 | 64.6% | |
7 | 62.9% | |
8 | 62.8% | |
9 | 62.2% | |
10 | 59.0% | |
11 | 57.0% | |
12 | 56.6% | |
13 | 56.4% | |
14 | 56.4% | |
15 | 55.4% | |
16 | 54.0% | |
17 | 53.6% | |
18 | 52.0% | |
19 | 50.8% | |
20 | 48.0% | |
21 | 46.9% | |
22 | 45.9% | |
23 | 45.5% | |
24 | 42.3% | |
25 | 41.6% | |
26 | 41.3% | |
27 | 39.8% | |
28 | 39.8% | |
29 | 38.7% | |
30 | 36.8% | |
31 | 36.2% | |
32 | 35.0% | |
33 | 34.5% | |
34 | 34.4% | |
35 | 33.5% | |
36 | 32.5% | |
37 | 32.1% | |
38 | 31.0% | |
39 | 30.7% | |
40 | 29.6% | |
41 | 27.9% | |
42 | 26.3% | |
43 | 24.7% | |
44 | 19.7% | |
45 | 14.0% | |
46 | 14.4% | |
47 | 12.8% |
See also
References
- 1 2 "Top Countries by Smartphone Penetration & Users - Newzoo". Retrieved 20 April 2018.
- 1 2 3 Poushter, Jacob. "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Retrieved 2016-02-23.
- 1 2 "Denmark's Smartphone Market Nears Saturation". eMarketer. Retrieved 2015-06-18.
- ↑ "Think with Google". Think with Google. Retrieved 2016-03-20.
- ↑ By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Retrieved 2016-03-20.