Kantar Media Philippines

Kantar Media Philippines
Subsidiary
Industry Marketing
Founded February 2009
Headquarters Quezon City, Philippines
Key people
 Gabriel Buluran[1]
Services Market Research
Consultancy
Parent Kantar Group
Website http://www.kantarmedia.com/

Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings for the entire Philippines.

As of 2015, Kantar Media uses a nationwide panel size of 2,610 urban and rural households, with a respondent base of 7,000 individuals that represent one hundred percent (100%) of the total Philippine TV viewing population.[2][3]

The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal.

History

On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.

On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

On June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.[4]

Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.[5]

See also

References

  1. ↑ "Our Network". Kantar Media. Archived from the original on September 23, 2015.
  2. ↑ Dumlao, Doris (6 February 2013). "It's ABS-CBN's turn to claim lead in audience". Philippine Daily Inquirer. Retrieved 10 April 2013.
  3. ↑ "In the age of smart phones and social media, Kantar Media study shows TV remains king in the Philippines". Kantar Group. 2 March 2017.
  4. ↑ Kantar Media expands ratings data coverage including rural panels
  5. ↑ KBP commissions Kantar Media as radio audience measurement provider
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